Telling Your Visual Story: Best Practices for Nonprofit Videos
•
1 like•1,063 views
This document discusses best practices for creating effective promotional videos. It provides tips for video storytelling, including keeping videos short at around two minutes, using a tripod for steady shots, and allowing 15-20 seconds per scene. Examples of impactful volunteer organization videos are shared. The document also offers advice on resources for video production, promoting and sharing videos on social media, and getting started on your first video project.
Recommended
More Related Content
What's hot
Similar to Telling Your Visual Story: Best Practices for Nonprofit Videos
Similar to Telling Your Visual Story: Best Practices for Nonprofit Videos (20)
More from VolunteerMatch
More from VolunteerMatch (20)
Recently uploaded
Recently uploaded (20)
Telling Your Visual Story: Best Practices for Nonprofit Videos
- 1. Telling Your Visual Story Jennifer Bennett, CVA Senior Manager, Education & Training VolunteerMatch @JenBennettCVA jbennett@volunteermatch.org #VMLearn - #NCVSSAVE http://www.slideshare.net/volunteermatch
- 2. What are we talking about? • What moves you? • Best practices for videos • Finding resources • Promoting and sharing your video • What’s your story? • What next? (page 2 #VMLearn)
- 3. What Moves You? Let’s watch… maybe grab a kleenex SoccerSocket http://vimeo.com/15612091 Beth’s Story https://www.youtube.com/watch?v=QtJWkMrtlvo CASA Guardian Ad Litem http://www.youtube.com/watch?v=zc9Ew6uHddY Dog Adoption PSA – created by a student http://www.youtube.com/watch?v=VXvo7D_bSIs Change your World – created by a VM High School Intern http://youtu.be/i_Y-ibkBpUs (page 3 #VMLearn)
- 4. (page 4 #VMLearn) Best practices for videos Think about what makes a video watchable • Short! • About two minutes • Don’t expect people to “schedule time” to watch your video • The internet is full of distractions • Steady • Get a tri-pod, use it. Shaky videos are hard to watch and distracting • Hold your scenes • Quick cuts are hard to follow • 15 – 20 seconds
- 5. (page 5 #VMLearn) Best practices for videos Know what you need • Storyboard • It doesn’t have to be fancy but you need to outline your scenes • Online tools, note cards, cartoon panels • Sound • If people are talking you’ll need special equipment and sound editing • Consider word panels or instrumentals to start • Camera • We have powerful cameras in our pockets! • Point and shoots have exceptional video
- 6. (page 6 #VMLearn) Finding Resources What do you need help with? • All of it! I have no idea where to start. • Find a professional – recruit a skilled volunteer • Reach out to journalism or visual arts classes • Approach corporate partners • Find other organizations (BAYVAC) • I could just use a little support or advice • Crowdsource or engage micro-volunteers for feedback • Do you have experts in your volunteer corps? • Online how-tos and discussion groups
- 7. (page 7 #VMLearn) • Social media • Facebook, YouTube, twitter • Spread the word • Promote on your own channels • website, newsletter, email • Tap those community connections • Who do you know? • Who does your board, volunteers, donors know? Share your story
- 8. (page 8 #VMLearn) • The 5 W’s • Who, What, When, Where and (W)How • Build your story arc • Set up the story • What’s the problem or conflict? • What’s the resolution or solution • What’s the call to action? What’s your story?
- 9. (page 9 #VMLearn) What moves you? Your video should reflect the values and culture of your organization. • Be authentic • Stay true to your mission and your work. • Humor is hard •You might want to be funny, but you are not actually that funny. • Humor is subjective and can be insensitive. • What matters in your organization •What do your volunteers, donors, clients tell you is most important about the work you do?
- 10. What are your ideas? (page 10 #VMLearn)
- 11. Resources More Video Examples DoGooder Video Awards http://www.youtube.com/user/nonprofitvideoawards Free Resources I’ve Used Windows Movie Maker http://windows.microsoft.com/en-us/windows/get- movie-maker-download Screencast-o-matic http://www.screencast-o-matic.com/ (Free or Low Cost) Top lists for Free Editing Downloads Macs - WonderShare.com http://www.wondershare.com/video-editor/free-video- editing-software-mac.html PCs – Tech Radar http://www.techradar.com/us/news/software/applications/best- free-video-editing-software-9-top-programs-you-should-download-1136264#null Best Practices and Guide Into Focus http://see3.com/intofocus (page 11 #VMLearn)
- 12. Getting Started • Get the ideas flowing • What’s your story? Workshop it. Creativity works best with other brains present. • Who else should be involved? • What’s the voice of your organization? • What do you sound like? What does it feel like? • Identify the places you’ll need help or support •Where could that come from? Who do you know? • Remember there’s a learning curve • The first one will take the longest (page 12 #VMLearn)
- 13. Getting Started • Find the overlap between minimal and viable • It’s fast and cheap. It doesn’t have to be perfect. The next one will be better. • Don’t over think it. • Just do it! (page 13 #VMLearn)
- 14. Questions? Jennifer Bennett, CVA Senior Manager, Education & Training VolunteerMatch @Jen BennettCVA jbennett@volunteermatch.org http://www.slideshare.net/volunteermatch (page 14 #VMLearn)