Online video by Up and Connected. Explore the power of video and how to engage your audience to incredible levels

1. Online Video for Business

2. Agenda
1. Why go video?
2. How do I go about it?
3. What is the next step?

3. Did you know?
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/

4. Why go video?
 Communicate easier: Click
 After Google, the second search spot is
 Offer a deeper taste to your audience!
 Engage with users at a higher level

5. Video trends
2009 to 2010:
47% growth

6. What do I need?
1. Digital camera or camcorder
2. Story/message
3. Video editing software
4. You Tube account

7. Agenda
• Why go video?
• How do I go about it?
• What is the next step?

8. Before anything…
Indentify your goals
Think about your audience
Plan your promotional web video

9. How to produce video
Set your digital
camera on video
mode & shoot!

10. How to produce video
Download
the videos
to your
computer

11. Online video steps
Use
Windows
Movie Maker
to edit

12. Online video steps
Upload and insert title, description & tags

13. Go viral
 Publish video post
 Leverage through &
 Publish video post on all Groups
 Publish video post on

14. www.lookandtaste.com

15. www.lookandtaste.com

16. www.hostelworld.com

17. Agenda
• Why go video?
• How do I go about it?
• What is the next step?

18. Next steps
1. Have your camera with you!
2. Always think about your audience
3. You still have to write
4. Practice in front of the camera
5. Don’t worry if the video is not perfect