The document discusses the obsolescence of traditional ETL (Extract, Transform, Load) tools, highlighting their inefficiencies in productivity, performance, and cost. It proposes an 'e-LT' (Extract, Load, Transform) architecture that leverages relational database management systems to improve data transformation efficiency while minimizing server and operational costs. The e-LT approach incorporates a business-rules-driven methodology that enhances maintainability and reduces total cost of ownership for data integration solutions.