This document outlines 15 psychological tips for improving online sales. It begins with an introduction to the topic of web psychology and barriers to online purchasing such as risk, trust, and privacy concerns. It then asks three key questions about defining a business, target market, and website goals. The bulk of the document lists and describes the 15 tips, which include techniques like creating a sense of scarcity, establishing authority and credibility, using social proof like testimonials, ensuring security, and employing the power of contrast. The overall document provides research-backed recommendations for online retailers to utilize psychology and persuasion to increase sales and conversions.
Propósito del Análisis:
1.-Repensar la fragmentación de la profesión agronómica.
2.- Trascender hacia la inter-disciplina universitaria y la formación integral del estudiante.
3.- Reflexionar sobre las consecuencias del crecimiento cuantitativo sin planificación en la UACh.
4.- Reactivar las Academias Universitarias.
5.- Reflexionar sobre el considerable costo de Directores y Subdirectores en cada DEIS.
6.- Reestructurar la Universidad hacia organización Divisional-Matricial que permita ser una verdadera universidad… dejar de ser ENA.
Dit is een presentatie die als ondersteuning dient voor het leren van de Bio-energetica en Metabolisme. Dit vormt een onderdeel van de Personal Training opleiding van EFAA opleidingen
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Propósito del Análisis:
1.-Repensar la fragmentación de la profesión agronómica.
2.- Trascender hacia la inter-disciplina universitaria y la formación integral del estudiante.
3.- Reflexionar sobre las consecuencias del crecimiento cuantitativo sin planificación en la UACh.
4.- Reactivar las Academias Universitarias.
5.- Reflexionar sobre el considerable costo de Directores y Subdirectores en cada DEIS.
6.- Reestructurar la Universidad hacia organización Divisional-Matricial que permita ser una verdadera universidad… dejar de ser ENA.
Dit is een presentatie die als ondersteuning dient voor het leren van de Bio-energetica en Metabolisme. Dit vormt een onderdeel van de Personal Training opleiding van EFAA opleidingen
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Nathalie Nahai - The psychology behind persuasive storytellingNathalie Nahai
In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling.
You'll learn how the most successful brands create narratives that engage us every time, and you'll take away a process you can use to make your own brand stories more emotionally engaging.
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
In this presentation, we'll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive copy that engages and converts.
From personality-based keywords, to message framing and tools, you'll come away with actionable points, principles and examples you can use to optimise your communications today.
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
In this introductory talk, Nathalie Nahai discusses the science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.
Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
Watch this presentation to discover how to:
- Leverage the brain’s primal, emotional and rational systems to engage customers and prospects persuasively
- Employ specific online persuasion techniques on your website and in your marketing campaigns
- Improve your marketing communications with a solid understanding of basic web psychology principles
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to design more engaging images, killer headlines, and videos that are more likely to go viral.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
Product design is Poo - And how to fix it!Craig Sullivan
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - The psychology behind persuasive storytellingNathalie Nahai
In this revealing presentation, we'll explore the secret psychological principles behind persuasive storytelling.
You'll learn how the most successful brands create narratives that engage us every time, and you'll take away a process you can use to make your own brand stories more emotionally engaging.
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
In this presentation, we'll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive copy that engages and converts.
From personality-based keywords, to message framing and tools, you'll come away with actionable points, principles and examples you can use to optimise your communications today.
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
In this introductory talk, Nathalie Nahai discusses the science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.
Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
Watch this presentation to discover how to:
- Leverage the brain’s primal, emotional and rational systems to engage customers and prospects persuasively
- Employ specific online persuasion techniques on your website and in your marketing campaigns
- Improve your marketing communications with a solid understanding of basic web psychology principles
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to design more engaging images, killer headlines, and videos that are more likely to go viral.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
Product design is Poo - And how to fix it!Craig Sullivan
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
In this talk, I explore the psychological principles behind the successful conversion, adoption and monetisation of products.
From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you'll come away with concrete examples and actionable tips you can use to start optimising your products immediately.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
Human Behavior online: a Psychologist's perspective - Nathalie NahaiBrandwatch
What are the hidden forces that shape our online behaviors? What insights can we learn about others, and indeed ourselves, that will help us to transform the quality of our work? We spend our working days in platforms, spreadsheets and reports, seeking to give our stakeholders answers to the questions they have. The world's foremost expert in web psychology, Nathalie Nahai, will expand our minds and bring us new insights into what influences us online, and why.
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...RebekahDunne
The landscape of digital is changing.
Buyers want to know what brands are doing to improve the industry and planet and will base their purchasing decisions on this information.
In this presentation, I showcased why digital marketers need to get on board with Corporate Social Responsibility, how it can impact revenue, customer loyalty and more, and how to create a digital CSR strategy.
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
In this keynote, Nathalie Nahai explores some of the research, consumer trends and legislations that characterise the personalisation-privacy debate.
From behavioural targeting and psychometric data mining, to psychological reactance and the introduction of the EU GDPR legislation, this deck will give you a brief introduction to some of the themes central to the discussion surrounding data ethics today.
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Brandwatch
These are the slides from a presentation by Brandwatch at iStrategy October 2013. More information: www.brandwatch.com
Please note some of the slides from the original presentation have been altered.
Most social media research today involves mining existing social media conversations. But some of the most groundbreaking and actionable new research methods involve deeper engagement with consumers on social media. Monika Wingate, CEO of Fountainhead Brand Consulting, will cover the next generation of tools, using real-world case studies.
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Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.