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Shopping Behavior 2016
In 2016, consumers showed a strong preference for mega and regional shopping centers, with 70% visiting these locations frequently. Key factors influencing their shopping choices include the variety of stores, sales promotions, and availability of favorite brands. Spending habits indicate that 41% plan to maintain current spending levels, while digital avenues like internet and social media are increasingly preferred for shopping-related content.
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Shopping Behavior 2016
- 1. Shopping Behavior 2016 Consumers:What appeals to them 4
- 2. Mega and RegionalShopping Centers Are the top formats in the consumers’ preference 5 7 out of 10 visit regional shopping centers at least twice a week Meanwhile, the shoppers at Mega shopping Centers visit them at least twice a month And 9 out of 10 spent between 1 to 4 hours per visit Where do you shop Total Female Male Mega Shopping Regional Shopping Neighborhood Shopping Stand Alone Stores 27% 26% 20% 12% 24% 28% 24% 11% 40% 16% 9% 14% Source: Pulse: Shopping Behavior 2016 ~700 interviews
- 3. Most of theVisits Happen with someone else tagged along 65% mentioned visit the shopping center accompanied by family 41% happen to go by themselves 38% shop with the partner/spouse 16% go with friends Family Time All by Myself Couple who shops together, stay together “El Corillo” 6 Source: Pulse: Shopping Behavior 2016 ~700 interviews
- 4. 7Apparel shopping 72% Sales 70% H&B Shopping 63% Window Shopping 48% Home Shopping 36% Reward Programs 26% For the Air Conditioning 25% Food 25% 73%74% 76% 83% 72% 67% 72% 85% 63% 53% 60% 58% 47% 44% 52% 51% Apparel & Sales And that hasn’t changed since 2013 Reward Programs: 34% for the All by Myself Shoppers Source: Pulse: Shopping Behavior 2016 ~700 interviews
- 5. Availability, Variety ofStores and Special Sales Are what make them choosing one shopping center over the other 8 8.5 It has my favorite stores 7.8 Variety of stores it carries 7.3 Sales and offers 6.8 Parking facilities 6.4 Stores with a wide variety of price ranges 6.1 Safety 5.9 Variety of food establishments 5.8 Localization For the All by Myself and the Couples, this attribute is more important For the All by Myself this attribute shows a 6.8 importance rate 6.1 for Couples Source: Pulse: Shopping Behavior 2016 ~700 interviews
- 6. What About TheirSpending Should we worried? 9 41% Are Spending the Same Spending more 24% Spending less 35% Spending the same 41% 46% Intend to Keep the Same Spending Will spend more 28% Will spend less 26% Will spend the same 46% Next 6 Months Source: Pulse: Shopping Behavior 2016 ~700 interviews
- 7. 10 Internet and Social Media Digitaland Shoppers is what they prefer Source: Pulse: Shopping Behavior 2016 ~700 interviews 66% 62% 61% 60% 60% 58% 56% 54% 51% 51% 48% 38% 23% 35% 20% 25% 21% 26% 30% 14% 9% 22% 13% 15% Internet Ads Social Media Ads within the Shopping Center Mobile Ads TV Ads Email drops Shoppers Newspaper Radio Shopping Center Websites Billboards Magazines Use it Preferred
- 8. Contact Us See yousoon... 1571 Calle Alda, San Juan 00926, Puerto Rico 787-250-0006 mcabrera@arteaga.com www.arteaga.com 30 A&Answers is Arteaga & Arteaga’s Market Research Division