This document summarizes key findings from the 2013 BrandSpark/BHG American Shopper Study conducted by BrandSpark International. Some of the main findings include:
- 59% of Americans own a smartphone, with the majority using apps beyond basic functions. Facebook, games, weather, and maps are the most commonly used apps.
- Shoppers are driven by needs for value, convenience, health, and innovation. They look for deals and ways to save money. Many are trying to eat healthier and pay more attention to nutrition.
- Circulars are the top source for shopping ideas and help shoppers find deals and plan trips. Younger shoppers are using smartphones to store shopping lists.
- Health concerns like obesity
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
n our 4th Annual Holiday survey conducted with Lauren Freedman of the eTailing group, we surveyed 1,000 shoppers right after Cyber Monday in early December, 2013. With four years of holiday shopper surveys, we are really starting to see some interesting trends emerge.
The document summarizes the key findings of Zebra Technologies' 2019 Shopper Vision Study, which surveyed shoppers, retail associates, and decision makers. Some of the main findings included:
- There are perception gaps between what shoppers want from the in-store experience versus what associates and decision makers think they want, such as in delivery options for out-of-stock items.
- Shoppers feel they have better access to store information using their mobile devices than associates. Associates report limited capabilities to help shoppers due to lack of access to customer information and mobile technologies.
- Decision makers recognize the need to equip associates with mobile technologies to improve customer service and close perception gaps.
- Shoppers
The 2012 Parago Shopping Behavior Insights StudyЮниВеб
The document summarizes findings from a study on shopping behavior conducted by Parago in 2012. Some key findings include:
- Consumers remain extremely price sensitive and are willing to research prices and seek out deals, despite signs of economic recovery.
- Women are more price sensitive than men and aggressively seek out deals and promotions.
- Rebates and coupons remain very popular ways for consumers to save money.
- Frugal habits developed during the recession have become entrenched, and consumers prioritize price over brand.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
n our 4th Annual Holiday survey conducted with Lauren Freedman of the eTailing group, we surveyed 1,000 shoppers right after Cyber Monday in early December, 2013. With four years of holiday shopper surveys, we are really starting to see some interesting trends emerge.
The document summarizes the key findings of Zebra Technologies' 2019 Shopper Vision Study, which surveyed shoppers, retail associates, and decision makers. Some of the main findings included:
- There are perception gaps between what shoppers want from the in-store experience versus what associates and decision makers think they want, such as in delivery options for out-of-stock items.
- Shoppers feel they have better access to store information using their mobile devices than associates. Associates report limited capabilities to help shoppers due to lack of access to customer information and mobile technologies.
- Decision makers recognize the need to equip associates with mobile technologies to improve customer service and close perception gaps.
- Shoppers
The 2012 Parago Shopping Behavior Insights StudyЮниВеб
The document summarizes findings from a study on shopping behavior conducted by Parago in 2012. Some key findings include:
- Consumers remain extremely price sensitive and are willing to research prices and seek out deals, despite signs of economic recovery.
- Women are more price sensitive than men and aggressively seek out deals and promotions.
- Rebates and coupons remain very popular ways for consumers to save money.
- Frugal habits developed during the recession have become entrenched, and consumers prioritize price over brand.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
The document outlines a kids holiday gifting strategy for Target Corporation. It analyzes Target's target markets, competitors, strengths/weaknesses, and key findings from a survey. It then proposes four coordinated strategies: 1) hosting in-store events focused on toys and games for kids ages 4-8, 2) gaining traction on social media platforms like YouTube by targeting kids ages 8-13, 3) increasing engagement on Target's mobile app for kids 8-13 by offering discounts and ads, and 4) improving supply chain management and sales forecasting models to predict demand and prevent out-of-stock issues.
With the holiday season approaching, the research surveyed more than 2,000 American adult shoppers, exploring their current attitudes, habits, and use of technology as part of the shopping experience. It shows that to succeed during the holidays, retailers need to fix the disconnected shopping experiences, empower store associates with technology and target the trillion-dollar millennial consumer.”
This document summarizes a study on consumer comparison shopping habits. The study found that consumers spend significant time searching for the lowest prices, with over half visiting 4 or more sites. They value the convenience of seeing competitive prices directly on a merchant's product pages. Merchants who provide this capability can increase customer loyalty and credibility. The document highlights examples of on-site competitive pricing tools and considers the benefits of building versus buying such a solution.
The document discusses how brands can strengthen their relationships with consumers to earn commitment. It finds that brands are falling short in demonstrating their purpose and engaging consumers through listening, storytelling, and shared experiences. To improve in these areas, the research identifies the top brand attributes that drive deeper relationships, such as being part of social media conversations, having an admirable heritage, and bringing humor and enjoyment to consumers' lives. Stronger relationships lead to more committed consumers who are willing to buy first, stay loyal, advocate for the brand, and defend it.
The document summarizes key findings from a study on omni-channel retail experiences. It found that consumers expect consistency across retail touchpoints and have rising expectations for personalization. Most consumers and retailers see consistency as important for building loyalty. While many retailers aim to provide personalized experiences, opportunities remain to better integrate data and create single customer views. Discovering new products and impulse purchases are also important drivers for retailers.
Retailers respond positively when branded manufacturers send them online orders from their e-commerce sites. The survey found that retailers increase purchases from brands that send them online orders, stock more of their products, and see increased in-store sales. Additionally, retailers pay more attention to brands that launch retail-integrated e-commerce and will reduce working with brands that compete directly with retailers by selling online to consumers.
The document discusses the importance of building strong relationships between brands and consumers in today's changing marketplace. It notes that consumers now expect brands to have a clear purpose and values that guide all aspects of their business. The Edelman Brand Relationship Index is used to measure relationship strength on a scale of 0-100 across seven dimensions. On average, Chinese consumers score their relationships with favorite brands at 53, leaving room for growth. Relationship strength correlates with important consumer behaviors like brand advocacy, loyalty, and willingness to participate in co-creating brand content. Building commitment requires moving consumers through five stages of relationships from indifferent to interested to invested to committed. Peer-to-peer engagement and owned media become increasingly important at higher stages over paid advertising.
Mobile commerce is growing rapidly as people increasingly rely on their mobile devices for product information and purchases. If businesses do not have a mobile website or mobile advertising, they are missing out on significant sales opportunities. Research shows that most shoppers now use mobile devices to research products and prices while shopping in stores and online. As mobile internet and smartphone usage continues to rise, mobile commerce sales will likely continue growing substantially in the coming years.
Etude Google Juin 2015 - processus d'achat sur mobileFlorian Magnat
Google, en partenariat avec Ipsos, a lancé en juin 2015 une étude quantitative sur 1000 individus français de 18 ans et plus.
Le but de la manœuvre est de comprendre le processus d'achat via mobile.
Florian Magnat - source Google
Key Driver in Retail: Helpful Expertise Experticity
Retailers are struggling because knowledgeable sales associates have been replaced by low prices and self-service options. Customers still want expertise when shopping but often cannot find it. A survey found consumers expect expertise from retail associates in areas like product knowledge and alternatives, but 40% say associates fall short. Customers turn to online research but find it overwhelming. However, retailers that focus on helpful expertise through trained associates are prospering, with increased sales, loyalty, and profits. The document recommends retailers invest in passionate people, reward expertise, and emphasize the value of knowledgeable associates.
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement" iMedia Connection
The document discusses strategies for engaging consumers across channels using mobile technologies. It outlines how consumer behaviors have changed with the rise of mobile devices, noting that while what consumers value has remained the same, the ways they find, choose, buy and use products has evolved. New technologies like beacons, sensors and location data allow for more personalized and frictionless experiences across different points in the consumer journey. The presentation provides frameworks for developing multi-channel engagement strategies and cases of how retailers and brands are implementing these approaches.
Big Data for Social, Search and Online DisplayVivastream
This document discusses how big data can be used across various stages of marketing and advertising. It provides examples of how big data can help increase conversion rates, optimize ad targeting by geography and demographics, and improve search engine optimization through social media signals and link generation. The document also discusses how big data insights around user behavior can help predict metrics like lifetime value and influencers.
Bringing Print Into the Future with Personalization like You’ve Never Seen i...Vivastream
Direct mail and print marketing have seen increased conversion rates and returns on investment compared to digital marketing such as email. Print marketing response rates are up 14% since 2004 while email response rates have dropped 57%. New technologies now allow for personalized print marketing through techniques like variable data printing, print on demand, and integrating dynamic images, charts and maps with print materials. A demonstration showed how personalized print can be integrated with online efforts using codes to easily connect print and digital.
This document summarizes Copenhagen Airport's journey from a "janitor" focused only on basic services to a "host" providing an attentive customer experience. It launched an Advantage loyalty program targeting frequent flyers to increase spending. Concept analysis identified valuable program attributes. A 360 marketing system was developed using contextual communication. Results included 400,000 members spending 43% more than non-members. Learnings included the need for travel-relevant offers and building long-term loyalty over time. Future plans focused on expanding offline earning and redemption of rewards.
K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
The document discusses various techniques for writing effective copy and content, including using features, advantages and benefits (FABs) to describe products, leveraging the six universal buying motives to appeal to customers, and case studies showing how incorporating gamification into trial software experiences improved engagement and conversion rates. It also provides examples of insight-based advertising in the pharmaceutical industry that differentiated products by addressing customers' emotional needs.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes rules for a championship bout between two fighters in a cage. It will consist of four rounds up to 45 minutes long, and the winner will be determined by the audience unless there is a technical knockout. Fouling the audience is prohibited, while verbal abuse of opponents is encouraged. It then announces that it is time for the fight to begin.
9 Immutable Laws of Social Media Marketing for 2013Vivastream
The document outlines 9 immutable laws of social media marketing for 2013. It discusses the importance of engagement in social media and outlines 8 stages of engagement. It uses a case study of the Facebook page for The Fresh Diet to illustrate how engagement was increased over time through various tactics like contests, ads, and putting a human face on the brand. The key points are that nothing happens without engagement in social media, and that the deeper the engagement with customers, the deeper the trust and bond with the company.
The Real Story – Integrating Media to Engage ConsumersVivastream
The document discusses integrating different media to engage consumers. It describes a national specialty retailer/etailer that analyzed data on their in-store and online consumers and discovered key differences between the two groups. In order to blunt competition from established etailers, the retailer developed a digital campaign targeted at their online consumers based on analyzing consumer profiles and differences between traditional retail trade areas and consumer trade areas. The document also lists experts from Pandora, Bass Pro Shops, and Prosper Insights & Analytics that form a panel to discuss these topics.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. While mobile price comparisons are common across categories, search remains the primary resource for product research. The implications are that mobile is integral to marketing strategy and can influence shopping paths and basket sizes.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
With the holiday season approaching, the research surveyed more than 2,000 American adult shoppers, exploring their current attitudes, habits, and use of technology as part of the shopping experience. It shows that to succeed during the holidays, retailers need to fix the disconnected shopping experiences, empower store associates with technology and target the trillion-dollar millennial consumer.”
This document summarizes a study on consumer comparison shopping habits. The study found that consumers spend significant time searching for the lowest prices, with over half visiting 4 or more sites. They value the convenience of seeing competitive prices directly on a merchant's product pages. Merchants who provide this capability can increase customer loyalty and credibility. The document highlights examples of on-site competitive pricing tools and considers the benefits of building versus buying such a solution.
The document discusses how brands can strengthen their relationships with consumers to earn commitment. It finds that brands are falling short in demonstrating their purpose and engaging consumers through listening, storytelling, and shared experiences. To improve in these areas, the research identifies the top brand attributes that drive deeper relationships, such as being part of social media conversations, having an admirable heritage, and bringing humor and enjoyment to consumers' lives. Stronger relationships lead to more committed consumers who are willing to buy first, stay loyal, advocate for the brand, and defend it.
The document summarizes key findings from a study on omni-channel retail experiences. It found that consumers expect consistency across retail touchpoints and have rising expectations for personalization. Most consumers and retailers see consistency as important for building loyalty. While many retailers aim to provide personalized experiences, opportunities remain to better integrate data and create single customer views. Discovering new products and impulse purchases are also important drivers for retailers.
Retailers respond positively when branded manufacturers send them online orders from their e-commerce sites. The survey found that retailers increase purchases from brands that send them online orders, stock more of their products, and see increased in-store sales. Additionally, retailers pay more attention to brands that launch retail-integrated e-commerce and will reduce working with brands that compete directly with retailers by selling online to consumers.
The document discusses the importance of building strong relationships between brands and consumers in today's changing marketplace. It notes that consumers now expect brands to have a clear purpose and values that guide all aspects of their business. The Edelman Brand Relationship Index is used to measure relationship strength on a scale of 0-100 across seven dimensions. On average, Chinese consumers score their relationships with favorite brands at 53, leaving room for growth. Relationship strength correlates with important consumer behaviors like brand advocacy, loyalty, and willingness to participate in co-creating brand content. Building commitment requires moving consumers through five stages of relationships from indifferent to interested to invested to committed. Peer-to-peer engagement and owned media become increasingly important at higher stages over paid advertising.
Mobile commerce is growing rapidly as people increasingly rely on their mobile devices for product information and purchases. If businesses do not have a mobile website or mobile advertising, they are missing out on significant sales opportunities. Research shows that most shoppers now use mobile devices to research products and prices while shopping in stores and online. As mobile internet and smartphone usage continues to rise, mobile commerce sales will likely continue growing substantially in the coming years.
Etude Google Juin 2015 - processus d'achat sur mobileFlorian Magnat
Google, en partenariat avec Ipsos, a lancé en juin 2015 une étude quantitative sur 1000 individus français de 18 ans et plus.
Le but de la manœuvre est de comprendre le processus d'achat via mobile.
Florian Magnat - source Google
Key Driver in Retail: Helpful Expertise Experticity
Retailers are struggling because knowledgeable sales associates have been replaced by low prices and self-service options. Customers still want expertise when shopping but often cannot find it. A survey found consumers expect expertise from retail associates in areas like product knowledge and alternatives, but 40% say associates fall short. Customers turn to online research but find it overwhelming. However, retailers that focus on helpful expertise through trained associates are prospering, with increased sales, loyalty, and profits. The document recommends retailers invest in passionate people, reward expertise, and emphasize the value of knowledgeable associates.
Sharing some of the research we did last year to understand how digital shopping behaviors are evolving across 12 unique product categories: Apparel, Electronics, Grocery, Appliances, Automotive Supplies, Beauty, Wireless, Jewelry, Home Remodeling, Furniture, Software, and Restaurants.
Track A: "M-Commerce Strategies for Omni-Channel Consumer Engagement" iMedia Connection
The document discusses strategies for engaging consumers across channels using mobile technologies. It outlines how consumer behaviors have changed with the rise of mobile devices, noting that while what consumers value has remained the same, the ways they find, choose, buy and use products has evolved. New technologies like beacons, sensors and location data allow for more personalized and frictionless experiences across different points in the consumer journey. The presentation provides frameworks for developing multi-channel engagement strategies and cases of how retailers and brands are implementing these approaches.
Big Data for Social, Search and Online DisplayVivastream
This document discusses how big data can be used across various stages of marketing and advertising. It provides examples of how big data can help increase conversion rates, optimize ad targeting by geography and demographics, and improve search engine optimization through social media signals and link generation. The document also discusses how big data insights around user behavior can help predict metrics like lifetime value and influencers.
Bringing Print Into the Future with Personalization like You’ve Never Seen i...Vivastream
Direct mail and print marketing have seen increased conversion rates and returns on investment compared to digital marketing such as email. Print marketing response rates are up 14% since 2004 while email response rates have dropped 57%. New technologies now allow for personalized print marketing through techniques like variable data printing, print on demand, and integrating dynamic images, charts and maps with print materials. A demonstration showed how personalized print can be integrated with online efforts using codes to easily connect print and digital.
This document summarizes Copenhagen Airport's journey from a "janitor" focused only on basic services to a "host" providing an attentive customer experience. It launched an Advantage loyalty program targeting frequent flyers to increase spending. Concept analysis identified valuable program attributes. A 360 marketing system was developed using contextual communication. Results included 400,000 members spending 43% more than non-members. Learnings included the need for travel-relevant offers and building long-term loyalty over time. Future plans focused on expanding offline earning and redemption of rewards.
K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
The document discusses various techniques for writing effective copy and content, including using features, advantages and benefits (FABs) to describe products, leveraging the six universal buying motives to appeal to customers, and case studies showing how incorporating gamification into trial software experiences improved engagement and conversion rates. It also provides examples of insight-based advertising in the pharmaceutical industry that differentiated products by addressing customers' emotional needs.
Ultimate Email Marketing: Big Brands Square OffVivastream
The document describes rules for a championship bout between two fighters in a cage. It will consist of four rounds up to 45 minutes long, and the winner will be determined by the audience unless there is a technical knockout. Fouling the audience is prohibited, while verbal abuse of opponents is encouraged. It then announces that it is time for the fight to begin.
9 Immutable Laws of Social Media Marketing for 2013Vivastream
The document outlines 9 immutable laws of social media marketing for 2013. It discusses the importance of engagement in social media and outlines 8 stages of engagement. It uses a case study of the Facebook page for The Fresh Diet to illustrate how engagement was increased over time through various tactics like contests, ads, and putting a human face on the brand. The key points are that nothing happens without engagement in social media, and that the deeper the engagement with customers, the deeper the trust and bond with the company.
The Real Story – Integrating Media to Engage ConsumersVivastream
The document discusses integrating different media to engage consumers. It describes a national specialty retailer/etailer that analyzed data on their in-store and online consumers and discovered key differences between the two groups. In order to blunt competition from established etailers, the retailer developed a digital campaign targeted at their online consumers based on analyzing consumer profiles and differences between traditional retail trade areas and consumer trade areas. The document also lists experts from Pandora, Bass Pro Shops, and Prosper Insights & Analytics that form a panel to discuss these topics.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. While mobile price comparisons are common across categories, search remains the primary resource for product research. The implications are that mobile is integral to marketing strategy and can influence shopping paths and basket sizes.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
How in store shoppers are using mobile devicesIan Beckett
The document summarizes research on how shoppers use mobile devices in stores. It finds that 84% of smartphone owners use their devices to help with in-store shopping. Mobile influences purchasing by allowing price comparisons and information searches, and frequent mobile users spend 25% more. Shoppers rely on search engines for product information instead of asking employees. Mobile use cuts across all categories and empowers shoppers with convenience and savings. The implications are that mobile marketing is essential, mobile can drive customers to and within stores, and businesses must address showrooming.
How Mobile Is Transforming the Shopping Experience in StoresMaría Bretón Gallego
The document summarizes research on how shoppers use mobile devices in stores. It finds that 84% of smartphone owners use their devices to help with in-store shopping. Mobile search is the primary way shoppers access product information in stores. Shoppers who use mobile devices more frequently and for longer periods in stores tend to spend more. The document provides implications for businesses, advising them to embrace mobile as integral to reaching customers throughout the shopping process.
Mobile Research Study from Google & M/A/R/C ResearchNigel Mark Dias
Mobile In-Store Research
How in-store shoppers are using mobile devices
Research created in conjunction with: Google Shopper Marketing Agency Council, Research collaboration with Google, M/A/R/C Research, and top shopper
marketing agencies to uncover the role & opportunities for mobile in the shopping experience.
Impacto de móviles en la tiendas
Los efectos de la compra por el móvil y el comportamiento de los usuarios.
Mobile influye en el proceso de compra y aumenta el tamaño de la cesta. Los consumidores utilizan sus teléfonos para una variedad de actividades antes, durante y después de sus experiencias en las tiendas comerciales
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
The document discusses the concept of an "Earned Brand" and the importance of brands having a world view, belief system, and expressed set of values that define communications and behaviors. It states that an Earned Brand's values should inform the products made, language used, customer treatment, and ultimately the legacy and impact on communities. Survey results are also presented showing that most consumer relationships with brands fall short of their full potential for commitment. Strengthening relationships requires brands to have shared values and actions with consumers.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
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17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
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Four Critical Insights For Connecting with Today's Shopper
1. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
ROBERT LEVY
President
BrandSpark International
2. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
BrandSpark American Shopper Study
May 10th, 2013
Robert Levy
President, BrandSpark International
C R I T I C A L I N S I G H T S F O R E N G AG I N G
S H O P P E R S
2
3. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
BrandSpark International Shopper Study
>270,000 respondents globally in 2013
5th year in the U.S. with >80K respondents
10th year in Canada with >100K respondents
2nd year in Mexico with >10K respondents
2nd year in Turkey with >15K respondents
1st year in China with >60K respondents
Global trends studies:
UK, France, Germany, Brazil, Columbia, Chile, Argentina
3
4. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
N% reflects the demographic breakdown of the final weighted sample.
It is the percentage of sample within the specified demographic subset after weighting.
American Principal Household Shopper
4
Representative of Americans by age, region and gender.
64% 36%
Weighted to MRI Principal Household Shopper.
5. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
33%
51%
16%
Other (Blackberry, Windows)
Majority of American shoppers have a
smartphone
q59a. Do you own a smart phone? (n11627)
q59b. Which smart phone do you own as your primary smart phone? (n=5567)
Own Smart
Phone
59%
41%Do Not Own
Smart Phone
5
6. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Apps provide opportunities for engagement
Do you regularly use Apps beyond email, messaging and the web browser on your smartphone? Which types of Apps do you regularly use on your smartphone?
Please select all that apply. q59d. Which smart phone do you plan to purchase? (Aided)
Base: Smartphone and Apps Users (n= 1,248)
TOP APPS AMONG SMARTPHONE OWNERS
71% USE
APPS
REGULARLY
FACEBOOK
GAMES
WEATHER
MAPS
YOUTUBE
BANKING
TWITTER
72%
67%
64%
60%
48%
44%
25%
6
7. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Provide value and drive engagement with
shoppers by fulfilling 4 critical needs:
94% “I feel proud when I get great value for my money”
87% want health & beauty products that are simple to
use and 81% want household products to save them
time
85% “I am very concerned about the health of my
family”
76% “I like trying new products”
7
Please indicate how much you agree or disagree with each of the following statements. n= 4585+
1 Value
2 Convenience
3 Health
4 New (Innovation)
8. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
SHOPPER NEEDS DRIVING
ENGAGEMENT
value • convenience • health • innovation
8
9. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
9
10. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Americans want value for their money
and enjoy finding it
Please indicate how much you agree or disagree with each of the following statements. n= 14,648
% Completely Agree / Agree
94%
88%
86%
83%
I feel proud when I get great value for my money
I will stock up when one of my favorite products is on sale
I try to buy products that are on sale
If I get a deal on something I love to tell my friends and family about it
10
AGREEMENT RANK
(191 STATEMENTS)
1
4
5
12
11. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Most shoppers think they don’t have
enough money
39% “My income is sufficient to live comfortably”
85% “I am always looking for ways to reduce
spending on everyday items”
Please indicate how much you agree or disagree with each of the following statements. n= 6912
11
84% “I am very careful with my money regardless of
the overall economic situation”
12. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
BUY PRIVATE LABEL
STUDY CIRCULARS
BUY SALE PRODUCTS
CLIP COUPONS (NEWSPAPER)
SHOP MULTIPLE STORES
95%
87%
86%
63%
49%
Shoppers work to find the best value
12
n= 7019+Please indicate how much you agree or disagree with each of the following statements.
13. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Circular readership is high in the US compared
to other markets
13
75%
60%
41%
26%
% reading circulars regularly
51%
30% 36%
62%
56% 50%
How often do you look at weekly supermarket / grocery store circulars when shopping at
grocery stores?
42%
2013 Global Shopper Study
14. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
American’s have strong value perceptions for private
label, while they are weaker in China, Turkey and Brazil
14
63%
66%
53%
37%
% agree “Private label / store brands are usually extremely good value for the money”
45%
59%
62% 54%
74%
60% 41%
65%
Have you purchased private label / store brand products in the past 12 months? 2013 Global Shopper Study
16. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Planning helps shoppers focus on
what they need
91% of shoppers use shopping list
68% write shopping list by adding items
through the week
59% only specify product types
41% name brands for some products
92% agree “it is a great shopping trip
when I come back home with bags of
necessities bought at a great price”
Apples
Bacon
Chicken
Bananas
Carrots
Celery
Chips
Ice cream
Tide
softener
Paper towels
Tylenol
Kraft dinner
16
Do you use a written shopping list on your shopping trips? When do you prepare your list?
Which one is true for your list? n= 3531+
17. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Apples
Bacon
Chicken
Bananas
Carrots
Celery
Chips
Ice cream
Tide
softener
Paper towels
Tylenol
Kraft dinner
Younger shoppers going digital with
their list
% STORING LIST ON SMARTPHONE
Base: Use written shopping list (n= 3532)
22%
30%
18%
9%
3%
18-24
25-34
35-49
50-64
65+
17
Where do you write out your list? n= 3532
18. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
TOP SOURCES FOR SHOPPING TRIP IDEAS
Purchase ideas come from several
sources
n=3869
But value-driven circulars are king
18
CIRCULARS
RECIPE BOOKS
WEBSITES
MY SPOUSE
MAGAZINE ADS
NEWSPAPERS
FRIENDS
TV ADS
73%
54%
38%
34%
33%
33%
26%
26%
From which of the following sources do you get ideas for your household shopping trips?
19. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
LOW PRICE SPECIALS
COMPARE PRICES
PLAN TRIP
GET PURCHASE IDEAS
90%
60%
58%
50%
REASONS FOR READING CIRCULARS
Circulars help shoppers find value
and plan their trips
19
n= 3616Why do you consult circulars?
CPG EARLY ADOPTERS:
NEW PRODUCTS INFO 42%
20. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
NEWSPAPER INSERT
MAILED ENVELOPE
EMAILED BY
RETAILER
STORE SITE
BRAND SITE
MAGAZINES
COUPON SITES
PROMO BOOKLET
63%
59%
56%
53%
49%
47%
46%
43%
Print and digital coupons both popular
Please indicate the how often you do each of the following activities associated with food shopping before or during your weekly shopping trips.
(Ranked by % Monthly or more often, n= 7020)
COUPON USE MONTHLY+ BY SOURCE
20
Digital Channels
21. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
I follow a list and
get out ASAP!
37%
There is opportunity for engagement on
the path to purchase
Which of the following best describes how you shop in the grocery store or supermarket? n= 3868
22. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
I walk the aisles to
be sure not to miss
anything I need!
63%
Which of the following best describes how you shop in the grocery store or supermarket?
There is opportunity for engagement on
the path to purchase
n= 3868
23. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Info accessed on smartphones is
influencing purchase decisions
CONSUMERS USE SMARTPHONES IN-STORE TO…
(n= 1,233)
Which of the following activities have you done with your smartphone while shopping in-store?
Seek Product Info 49% Compare Prices 38%
Get Peer Recommendations
31%
Lookup Online Reviews 30%
Seek Coupons 26% Check Recipe 20%
MADE A DIFFERENT PURCHASE DECISION
BECAUSE OF MOBILE DATA ACCESSED49%
23
24. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
In-store – Shoppers Check Prices
24
VIDEO
25. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
In-store – There are still barriers to engaging
25
VIDEO
26. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
New apps are helping shoppers find more
value by saving money
48% interested in downloading coupons to their phone
34% interested in an app that find and organizes coupons
41% interested in an app that links all their loyalty cards to their phone
26
Would you be interested in using your smartphone for any of the following? n= 1236
27. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
27
28. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
28
29. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Need for time manifests in desire for
convenience
“It is extremely/very important that a new product helps me
save time”
81% household care
57% food & beverage
“It is extremely/very important that a new
product is simple to use”
87% personal care
87% cosmetics
29
When considering purchasing a new ________product how important is it that the new product introduced ...? n= 4167+
30. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Many top rated new products offer ease-
of-use or convenience benefits
30
Consumer Voted
Winners for 2013
31. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Convenience apps: making it easier to
interact with the brand
Harvard Business Review, March 2013:
“4 out of 5 people dislike pop-up mobile ads.”
“Stop focusing on mobile ads and focus on mobile apps”
Starbucks: Customize, order and
pay on your phone
Walmart: view promotions, search
items, purchase and track orders
Olay UV Monitor
(Australia)
31
32. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
32
33. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
33
34. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Health concerns are strong and universal
85% “I am very
concerned about the
health of my family”
34
Please indicate how much you agree or disagree with each of the following statements. n= 3858
35. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
American shoppers are concerned with
specific health conditions or diseases
PRIMARY HEALTH CONCERNS – RANK (% CITING)
1
2
3
4
5
6
7
8
9
OBESITY
HIGH BLOOD PRESSURE
HIGH CHOLESTEROL
CANCER
HEART DISEASE
BACK OR NECK PAIN
DIABETES
ARTHRITIS
HEADACHES/MIGRAINES
n = 4,888Which of the following diseases or health conditions are you MOST concerned about in regard to your personal health? Please
pick the one you are most concerned about.
35
2
3
4
1
6
7
5
8
9
1
5
4
3
6
8
2
9
7
2
4
6
1
5
7
3
9
8
CAN MEX CHN
MOST VARIATION
MOST UNIVERSAL
36. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Many Americans are trying to live
healthier lifestyles
84% “I am trying to eat healthier snacks”
81% “I am paying more attention to food labels”
76% “I am trying to control my portion sizes”
67% “I plan to be more active in the next year”
58% “I’m often trying to lose weight”
36
Please indicate how much you agree or disagree with each of the following statements. n= 3858
37. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Talking to Shoppers – Labels and Nutrition
39
VIDEO
38. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
1 in 2 shoppers seek out health info online
Top 10 Websites for Health & Nutrition Information
40
What is your favorite website for health or nutrition information? (OPEN ENDED) n= 1461
1
2
3
4
5
6
7
8
9
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39. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
42
40. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
value • convenience • health • innovation
SHOPPER NEEDS DRIVING
ENGAGEMENT
43
41. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Keeping up with innovation
76% “I like trying new products”
64% “I look for products that are innovative”
48% “When shopping, I actively look for products that are new
and different.”
44
Please indicate how much you agree or disagree with each of the following statements. n= 85,451
42. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
HEALTH
BEAUTY/PERSONAL CARE
HOUSEHOLD CARE
FOOD
71%
64%
65%
50%
Consumers believe new is usually
improved
RESEARCH & DEVELOPMENT IS CONSTANTLY
LEADING TO BETTER PRODUCTS IN…
45
Please indicate how much you agree or disagree with each of the following statements. n= 4894+
43. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Sampling, TV and retail channels seen as good
at conveying information about new products
77%
67%
60%
57%
56%
56%
55%
SAMPLES IN STORE
TV ADS
CIRCULARS
DIRECT MAIL
RETAIL DISPLAYS
RETAIL CATALOGUE
IN-STORE SIGNAGE
USEFUL MEDIA TO LEARN ABOUT NEW PRODUCTS
(Among Users of Medium, Extremely/Somewhat Useful)
46
How useful are the following in helping you learn about or becoming interested in new products? n= 2105
44. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Consumer will engage with brands for
samples
WHY?
Word cloud of 3300+ responses (2012 BrandSpark Canadian Shopper Study)
47
47% LIKED A CONSUMER BRAND ON FACEBOOK
n= 1587
Are you a fan or part of a Facebook group for any consumer brands on Facebook?
45. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
While “new” drives interest, recommendations
are influential to purchase
82% If I find a product that I like, I will encourage friends
and relatives to purchase this product
70% I am likely to buy a product that is recommended by
others
Get Peer Recommendation
31%
Check Online Reviews 30%
48
Which of the following activities have you done with your smartphone while
shopping in-store?
Please indicate how much you agree or disagree with each of the following statements.
Which of the following activities have you done with your smartphone while shopping in-store? n= 1233
46. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Shoppers feel short of money and time. Convenience is important in
product innovation and in the apps consumers choose to use.
Summary: Address core shopper needs to drive
engagement.
Consumers believe that R&D driven innovation really does lead to better
products. They want the latest and best at fulfilling their needs.
Shoppers work to save money. Print circulars and coupons are as
popular as ever while related apps are catching on quickly.
Health concerns are strong and universal. Americans are trying to live
and eat healthier and need information to support that. Healthier
products are resonating.
49
47. Mobile Marketing Association 2013 BrandSpark/BHG American Shopper Study
Thank you for your time and attention.
www.brandspark.com
Robert Levy
President, BrandSpark International
RLevy@BrandSpark.com
50
Editor's Notes
¾ use apps, world of opportunity for engagementPotential for focused engagement
We’ve found that value is shoppers #1 concern while shopping or planning their trips. Busy consumers are also always looking for products that are easier to use, and smartphone users in particular are looking for smart and convenient solutions to everyday problems.Consumers top concerns relate to their personal health and the health of their familyNEED ICONS
StatementFinancial concernsPrice is what you pay. Value is what you get.Warren Buffett
Canada 75%, US 60%, Mexico 41%, Turkey 50%, China 26%, Germany 62%, France 56%, UK
Canada 75%, US 60%, Mexico 41%, Turkey 50%, China 26%, Germany 62%, France 56%, UK
“Shopping List” app shown ($2.99 iTunes)
43% of smartphone owners indicated that they have scanned a QR code to access product information (not necessarily CPG)35% of owners are aware of NFC – most phones not NFC enabled, however 51% are interested in scanning using NFC
The Coupons App is a leading coupon app that pushes out coupons to app usersPassbook is an included app in iOS 6 that is designed to replace all of a users loyalty or rewards cardsCheckout51 is grocery coupon related app that allows users to just send a photo of their receipt in order to claim coupon discounts on their purchase
“Watson. Come at once if convenient. If inconvenient, come all the same.” ― Arthur Conan Doyle, Sherlock Holmes: Adventure of the Creeping Man
Walmart’s is typical of many e-retailers appsStarbucks lets you customize your drink with the full options and then pay through your linked accountHIGHEST FREQUENCY TASKS ARE THE BEST TARGETS FOR COVENIENCE APPS: MOST USEFUL, MOST INTERACTIONS
Healing is a matter of time, but it is sometimes also a matter of opportunity.Hippocrates“Let food be thy medicine and medicine be thy food” ― Hippocrates
Apps, online, magazine content, newspaper contentNutritional info: % I am well informed, % I am looking at food labels, % I appreciate detailed nutritional info on menus“Be careful about reading health books. You may die of a misprint.” ― Mark Twain
Healing is a matter of time, but it is sometimes also a matter of opportunity.Hippocrates“Let food be thy medicine and medicine be thy food” ― Hippocrates
Healing is a matter of time, but it is sometimes also a matter of opportunity.Hippocrates“Let food be thy medicine and medicine be thy food” ― Hippocrates
Calling out key nutrients can be an exception to the “communicate benefits not features” ruleGuiding Stars, the world’s first storewide nutrition navigation systemNutritioniQ at SuperValu in US
Many shoppers want to keep up with what is new because they believe new products are usually improvements over the old ones and they want the best for their money and the full benefits that modern conveniences can offer them.
Reasons for engaging via facebookWordcloud from 2012