Talk by Mariko Naber from Sell your stuff online.
https://sellyourstuffonline.nl/
I am a branding and digital marketing expert and owner of Sell your stuff online, a platform for online entrepreneurs (language Dutch). My goal is to help business owners grow and be awesome. Therefore we try to make branding and marketing as fun and easy as possible with the best tools and content available.
Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics.
The 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zr4Y8J.
Trasocial Marketing: Interweaving Social Media Into Your Traditional CampaignsCowley Associates
Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.
This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.
Visual Merchandising: The Silent SalespersonGlenn Muske
Wouldn't you like to add another salesperson to your staff without adding additional expense. You can do that with your visual merchandising efforts. Here is some information to help you do just that.
Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics.
The 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zr4Y8J.
Trasocial Marketing: Interweaving Social Media Into Your Traditional CampaignsCowley Associates
Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.
This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.
Visual Merchandising: The Silent SalespersonGlenn Muske
Wouldn't you like to add another salesperson to your staff without adding additional expense. You can do that with your visual merchandising efforts. Here is some information to help you do just that.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
LIVE TRAINING LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP PART 1
Today’s training is going to be full of information and I am going to move very quickly.
I will giving an overview of what is needed.
I will be offering a download of this training later.
More information in the download
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
LIVE TRAINING LAUNCH YOUR ONLINE COURSE PLAN & MINDMAP PART 1
Today’s training is going to be full of information and I am going to move very quickly.
I will giving an overview of what is needed.
I will be offering a download of this training later.
More information in the download
Facebook Traffic + Growing Your Thought LeadershipBrian Carter
A presentation on using Facebook to maximize your impact and to create and grow your Thought Leadership Power, or your company's. How to improv your credibility and boost your publicity. How to Facebookize your brand for success with Facebook posts. 27 tips for growing your thought leadership.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Similar to Shopify - Build your brand with content marketing. (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5. • IF YOU OWN A WEBSTORE OR ONLINE BUSINESS
THIS TALK IS FOR YOU
sellyourstuffonline.nl
6. • IF YOU OWN A WEBSTORE OR ONLINE BUSINESS
• OR IF YOU WANT TO START ONE
THIS TALK IS FOR YOU
sellyourstuffonline.nl
7. • IF YOU OWN A WEBSTORE OR ONLINE BUSINESS
• OR IF YOU WANT TO START ONE
• IF YOU ARE INTERESTED IN HOW TO BUILD A BRAND
THIS TALK IS FOR YOU
sellyourstuffonline.nl
8. 1 - DEFINE YOUR NICHE
YOUR TARGET AUDIENCE IS NOT EVERYBODY
sellyourstuffonline.nl
9. • REMEMBER THE 80/20 RULE: 80% OF YOUR PROFIT
IS LIKELY TO COME FROM 20% OF YOUR CUSTOMERS
1 - DEFINE YOUR NICHE
sellyourstuffonline.nl
10. • REMEMBER THE 80/20 RULE: 80% OF YOUR PROFIT
IS LIKELY TO COME FROM 20% OF YOUR CUSTOMERS
• IF YOU KNOW YOUR AUDIENCE, YOU KNOW THEIR
STRUGGLE
1 - DEFINE YOUR NICHE
sellyourstuffonline.nl
11.
12. • REMEMBER THE 80/20 RULE: 80% OF YOUR PROFIT
IS LIKELY TO COME FROM 20% OF YOUR CUSTOMERS
• IF YOU KNOW YOUR AUDIENCE, YOU KNOW THEIR
STRUGGLE
• RELEVANT. IF YOU KNOW EXACTLY WHO YOU'RE
AIMING AT, YOU CAN TELL THEM A STORY THAT
APPEALS DIRECTLY TO THEM!
1 - DEFINE YOUR NICHE
sellyourstuffonline.nl
13. 2 - TARGET YOUR AUDIENCE
WHO, WHY, WHAT, WHERE HOW
sellyourstuffonline.nl
15. sellyourstuffonline.nl
• DETERMINE YOUR TARGET AUDIENCE AVATAR
• TRY TO PIN POINT EVERY LITTLE DETAIL: GENDER,
AGE, LOCATION, RELATIONSHIP, EDUCATION, WORK,
HOBBIES, LIFESTYLE ETC.
2 - TARGET YOUR AUDIENCE
16. sellyourstuffonline.nl
• DETERMINE YOUR TARGET AUDIENCE AVATAR
• TRY TO PIN POINT EVERY LITTLE DETAIL: GENDER,
AGE, LOCATION, RELATIONSHIP, EDUCATION, WORK,
HOBBIES, LIFESTYLE ETC.
• IF NECESSARY, MAKE DIFFERENT AUDIENCES
FOR A DIFFERENT APPROACH
2 - TARGET YOUR AUDIENCE
17. 3 - BRANDING ON FLEEK
COMPLETE EXPERIENCE
sellyourstuffonline.nl
19. • BRANDING PROMOTES RECOGNITION
• A GOOD BRAND TELLS PEOPLE ABOUT
YOUR BUSINESS DNA
3 - BRANDING ON FLEEK
sellyourstuffonline.nl
20. • BRANDING PROMOTES RECOGNITION
• A GOOD BRAND TELLS PEOPLE ABOUT
YOUR BUSINESS DNA
• BRANDING HELPS SET YOU APART FROM
THE COMPETITION
3 - BRANDING ON FLEEK
sellyourstuffonline.nl
21.
22.
23.
24.
25. 4 - NAIL CUSTOMER JOURNEY
UNDERSTAND THE JOURNEY
sellyourstuffonline.nl
26. every product or service
is a SOLUTION FOR
A PROBLEM
sellyourstuffonline.nl
41. • what is on the customer's mind?
• which product would be relevant to them?
• how would you present that product?
• what is the logical next step?
questions for every phase
in the customer journey
sellyourstuffonline.nl
59. • define your niche and target your audience
• set up an awesome webshop (by using Shopify)
• make -on a regular basis- great content that
attracts your target group
• fine tune your funnel and repeat
most important
things to remember:
sellyourstuffonline.nl
60. do you want...
sellyourstuffonline.nl
• to recieve inspiration, motivation and lots of
content ideas EVERY week?
• to attract (new) customers to buy from you?
• an awesome and stickable webstore where
people come back to time and time again?
61. THE ONLY
THING YOU
MARKETING
NEED IS CONTENT
YOUR VERY OWN
CONTENT MARKETING COACH
THIS FALL from €99,- monthly (x3)
GO TO BIT.LY/HERFST18
