Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics. The 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zr4Y8J.

1. REPURPOSE
Focus on Classic Marketing
Elements

2. Dawn Michalak
@dsmichal

4. “Fall 2014: Must Have Trends”
“227 Fresh Fall Buys”
“A Whole New Direction In Men’s
Style”
“Mila Kunis names daughter
Wyatt”

6. What should I be looking at
next?
Do you want to come and
present the latest trends?
Do I need parallax scrolling on
every page of my website?
How can our site be more like
theirs?

7. Trends can be distracting in
fashion
Trends can be distracting in
marketing

8. Classic elements are timeless
in fashion
Classic elements are timeless
in marketing

9. Case Study / Fashion Trends

10. Case Study / Fashion Trends

11. Case Study / Marketing Trends

12. Case Study / Marketing Trends

13. Case Study / Marketing Trends

14. Case Study / Marketing Trends

16. REPURPOSE:
STICK TO THE BASICS

18. White Shirt / Content Strategy

20. REPURPOSE:
KNOW YOUR AUDIENCE

21. Little Black Dress / Audience Appeal

25. Marketing Basic / Audience Appeal

26. REPURPOSE:
THE DEVIL IS IN THE
DETAILS

27. Fashion / When Too Much is Too Much

29. Fashion / The Statement Necklace

30. Marketing / The Statement Necklace

32. REPURPOSE:
STRONG FOUNDATION

42. Fashion and Marketing Basics
• Stick To The Basics
• Know Your Audience
• The Devil Is In The Details
• Strong Foundation
“Being trendy is for those who follow, which
explains its mass appeal.”
- Unknown