The document summarizes observations from visits to several retail stores. Grand Rabbit Toy Store had many toys but disengaged employees, while Pier 1 had a festive atmosphere and story-sharing female employees and customers. Target and Hobby Lobby customers browsed more than those on missions at Safeway and Kohl's. The pricing strategy at Kohl's promoted a sense of good deals. Employee engagement affected sales more at browsing stores like Pier 1 than mission-focused stores.
The document defines a unique selling point (USP) as something that makes a product attractive to potential customers by suggesting a specific benefit that competitors do not offer. Creating a strong USP is important because without one, a product will not stand out and consumers will only compare options based on price. A good USP should uniquely position a product and be compelling enough to attract new customers. The document provides examples of well-known USPs and asks the reader to identify products based on their USPs. It emphasizes that an effective USP singles out a product from competitors in a way that appeals to consumers.
This document outlines several common advertising techniques: humour, shock, emotion, demonstration, comparative, celebrity endorsement, and enigma advertising. For each technique, it lists pros and cons. For example, humour can be memorable and entertaining but sometimes the consumer does not pay attention to the product. Shock can change behavior but may alienate audiences. Emotion appeals can create affection if the right emotion matches the brand but may not work otherwise.
How to develop your brand voice (and stick with it)iFactory Digital
Have you ever asked yourself: How is your content different to your competitors?
When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way.
https://ifactory.com.au/news/how-develop-your-brand-voice-and-stick-it
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
This document outlines a marketing campaign for Humble Abode, a new home goods store. It discusses establishing the brand and appealing to customers by being affordable yet unique compared to competitors. The campaign would include ads in 7x7 Magazine targeting affluent local readers, Facebook ads, and radio ads on Wild 94.9 to reach a wide audience. Overall the goal is to make people aware of Humble Abode and introduce its eco-friendly and fairly traded products.
This document provides tips for upselling techniques to increase sales and revenue. It recommends empathizing with customers to understand their needs, then motivating them to purchase additional items or services by explaining the benefits and how it will improve their lives. The key is to upsell after securing the original sale by making the offer sound effortless and describing popular options, without being pushy about it. Consistency and focusing on benefits rather than pressure are important for successful upselling.
The document summarizes observations from visits to several retail stores. Grand Rabbit Toy Store had many toys but disengaged employees, while Pier 1 had a festive atmosphere and story-sharing female employees and customers. Target and Hobby Lobby customers browsed more than those on missions at Safeway and Kohl's. The pricing strategy at Kohl's promoted a sense of good deals. Employee engagement affected sales more at browsing stores like Pier 1 than mission-focused stores.
The document defines a unique selling point (USP) as something that makes a product attractive to potential customers by suggesting a specific benefit that competitors do not offer. Creating a strong USP is important because without one, a product will not stand out and consumers will only compare options based on price. A good USP should uniquely position a product and be compelling enough to attract new customers. The document provides examples of well-known USPs and asks the reader to identify products based on their USPs. It emphasizes that an effective USP singles out a product from competitors in a way that appeals to consumers.
This document outlines several common advertising techniques: humour, shock, emotion, demonstration, comparative, celebrity endorsement, and enigma advertising. For each technique, it lists pros and cons. For example, humour can be memorable and entertaining but sometimes the consumer does not pay attention to the product. Shock can change behavior but may alienate audiences. Emotion appeals can create affection if the right emotion matches the brand but may not work otherwise.
How to develop your brand voice (and stick with it)iFactory Digital
Have you ever asked yourself: How is your content different to your competitors?
When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way.
https://ifactory.com.au/news/how-develop-your-brand-voice-and-stick-it
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
This document outlines a marketing campaign for Humble Abode, a new home goods store. It discusses establishing the brand and appealing to customers by being affordable yet unique compared to competitors. The campaign would include ads in 7x7 Magazine targeting affluent local readers, Facebook ads, and radio ads on Wild 94.9 to reach a wide audience. Overall the goal is to make people aware of Humble Abode and introduce its eco-friendly and fairly traded products.
This document provides tips for upselling techniques to increase sales and revenue. It recommends empathizing with customers to understand their needs, then motivating them to purchase additional items or services by explaining the benefits and how it will improve their lives. The key is to upsell after securing the original sale by making the offer sound effortless and describing popular options, without being pushy about it. Consistency and focusing on benefits rather than pressure are important for successful upselling.
The document discusses advertising, including what it is, how it works, and techniques used. It defines advertising as trying to influence people to buy a product, service, or idea. Advertisers use visual and language techniques to get attention and persuade readers through principles like AIDA (Attention, Interest, Desire, Action). Colors and logos are strategically chosen to associate qualities with products. Psychology is key in advertising to make consumers feel need and desire. Persuasive strategies include appealing to emotions (pathos), logic/reason (logos), and credibility/character (ethos). The document provides examples of how each strategy is used in advertising.
The document provides an overview of tone of voice for brands and discusses how to establish a consistent tone. It defines tone of voice as the character of a brand expressed through written communication. An effective tone of voice can give a brand identity, make it familiar and unique, and build trust. The document uses Ted Baker and BrewDog as examples, with Ted Baker having a traditional tone with a twist and BrewDog using passionate, swearing language. It concludes by listing steps to establish a tone of voice, such as defining values, personality, vocabulary, and creating a style guide.
The document provides an 11 point plan for a successful trade show booth design. It begins by stating that over 205 million people in the US attend trade shows. It then outlines the 11 points which are to have a clear message, use creativity, create an attractive booth, use proper images, have table covers, use open space, make the booth welcoming, use banners in unexpected locations, use three-dimensional visuals, have scrolling banners, and create an alluring booth that draws attention. The document emphasizes creating an eye-catching booth to effectively communicate your message and attract customers.
The document provides guidance on how to build a strong brand worth billions, covering the importance of establishing a clear identity, voice, positioning, image, and brand equity, and discussing how to extend a brand into new areas. It emphasizes consistency, differentiation from competitors, aligning with core company values, and growing brand awareness through marketing activities and positive associations over time. Building a memorable brand is presented as key to long-term success and high perceived value in the marketplace.
Build-A-Bear Workshop was founded in 1996 by Maxine Clark and allows customers to personally create stuffed animals. It became very successful despite opening during the dot-com era, which was a difficult time for retailers. The company grows by opening numerous new stores each year in both the US and internationally. Build-A-Bear's success stems from selling an experience where customers participate in making a personalized stuffed animal rather than just a product. The customization process creates fiercely loyal customers and long-term value.
This document discusses the importance of storytelling for brands and identifies some top storytelling brands. It argues that storytelling is important to convey a brand's purpose and convince consumers that the brand is worth their time and money. A great story initiates personal connections, inspires action, and takes the audience on a journey. The top storytelling brands identified are Apple, Cadbury, McDonald's, and IKEA. The document also discusses how art and design can help tell a brand's story and drive taste and opinion of the brand's products.
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
The document provides guidance on key concepts and techniques used in advertising, including targeting audiences based on demographics and psychographics, using dominant images and slogans to sell products, employing rules of thirds for photo composition, and leveraging color psychology. It concludes by assigning students the task of designing a magazine advertisement for a product of their choice in one lesson using available design tools and resources.
Build-A-Bear was founded in 1997 by Maxine Clark as an interactive retail experience where children can customize their own stuffed animals. By 2006 there were nearly 300 stores worldwide. The target market is primarily children ages 5-10, as well as their parents and adults. Marketing objectives include generating trial through grand opening sales, maintaining usage through reward programs, and building brand loyalty through high quality products and experiences. The company aims to be the top teddy bear company within five years through advertising to create awareness of the brand and increase sales 10% annually.
Effective advertisements aim to persuade consumers to buy a product. They do this through the use of positive language that makes consumers feel buying the product will improve their life. Advertisements also use memorable images, catchy phrases, celebrity endorsements, special offers and questions to get people thinking about the product. The advertisement must provide all necessary information about the product and where consumers can purchase it.
This document summarizes the Snickers "You're not you when you're hungry" advertising campaign. The campaign targets children, teenagers, and adults who want a chocolate snack. It depicts builders acting out of character when hungry, saying inappropriate things to women on the street, but the true message is that people don't act like themselves when hungry. The campaign slogan is "You're not you when you're hungry" and features a video showing builders working on a construction site.
The document discusses the key elements that make advertising effective. It explains that advertisements aim to persuade consumers to buy a product by using positive language, promises, and rhetorical questions to convince viewers they need the product. Successful ads employ attention-grabbing images, celebrity endorsements, special offers, catchphrases, and information about where to find the product. The overall goal is to "hook" the public and get them thinking about purchasing the advertised item through memorable slogans, verbs, and vocabulary.
A slogan is a short, memorable phrase that advertises a product, brand, political party or place. Effective slogans are simple, honest and authentic - conveying something genuine about what is being advertised in a way that makes consumers desire or need what is being sold.
This document provides instructions for 2nd grade students to create homemade products to sell at a mock market day. It outlines steps for creating advertisements, developing unique homemade products to sell, setting up booths, and operating stores throughout the day. It also describes how students will track profits and losses using accounting sheets with helpers at the end of the day. The goal is for students to gain experience operating stores and learning basic economics concepts.
Cut the crap - A guide to getting more bang for your marketing buck.Olly Harrison
This document provides guidance on effective marketing strategies. It emphasizes starting with something people want and making it accessible, memorable, and shareable. Specific tips include using a pricing curve to reach different customer segments, developing uniquely memorable marketing campaigns, and creating shareable content based on customer and competitor insights as well as the product's value. The overall message is that the best marketing focuses on understanding customers and providing them with something worthwhile.
This document provides brand and marketing recommendations for Jae Son and Steven Sanchez. It recommends defining a target market and clear brand positioning. It also recommends building a strong website that establishes the brand and drives sales. Additional recommendations include focusing public relations and marketing efforts on gaining positive reviews from relevant outlets, creating engaging content, and incentivizing customer referrals to build the brand in a cost-effective way.
Crash Course in Creativity - Assignment 2fcservices
The document describes 4 different store atmospheres observed by the author:
1. Stores that create a frenzied atmosphere through aggressive sales tactics and large signs to encourage impulse buying.
2. Stores with sparse decor and cool lighting that give off little energy or excitement, aimed at customers who know what they want.
3. Stores that invite curiosity through prominent displays of top items without hard selling, aimed at tourists and locals seeking new products.
4. Stores that convey luxury through polished appearances and signage indicating higher prices, aimed at customers willing to pay more.
Shopify - Build your brand with content marketing.Mariko Naber
Talk by Mariko Naber from Sell your stuff online.
https://sellyourstuffonline.nl/
I am a branding and digital marketing expert and owner of Sell your stuff online, a platform for online entrepreneurs (language Dutch). My goal is to help business owners grow and be awesome. Therefore we try to make branding and marketing as fun and easy as possible with the best tools and content available.
Using Graphics To Tell The Story EXPO East 2014 handoutsJay Busselle
Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message has one main purpose—to be remembered. Merely printing logos on products isn't enough anymore. A promotional campaign is more memorable with graphic elements. In this session, attendees will learn why and how to use themed graphics to focus on the marketing objective.
Presentation from February 2011 Governor's Conference in Salem, Oregon. Marketing tactics to get results in a tough economy. Topics addressed: what business are you in? Who are your customers and what do they think about you? Who are the customers you want to reach? What sets you apart from your competition?
When you have a clear picture of what you have to offer (in terms of what your audiences want and need) and who your audiences are, you’ll be more effective at choosing the right method, tactics and media to reach those audiences.
Includes examples of successful campaigns designed from the “point of choice” … where the target audience takes action to respond.
Presentation from February 2011 Governor's Marketplace in Salem, Oregon. Marketing tactics to get results in a tough economy. Addresses the following topics: what business are you in? Who are your customers and what do they think about you? Who are the customers you want to reach? What sets you apart from your competition?
When you have a clear picture of what you have to offer (in terms of what your audiences want and need) and who your audiences are, you’ll be more effective at choosing the right method, tactics and media to reach those audiences.
Includes examples of successful campaigns designed from the “point of choice” … where the target audience takes action to respond.
The document discusses advertising, including what it is, how it works, and techniques used. It defines advertising as trying to influence people to buy a product, service, or idea. Advertisers use visual and language techniques to get attention and persuade readers through principles like AIDA (Attention, Interest, Desire, Action). Colors and logos are strategically chosen to associate qualities with products. Psychology is key in advertising to make consumers feel need and desire. Persuasive strategies include appealing to emotions (pathos), logic/reason (logos), and credibility/character (ethos). The document provides examples of how each strategy is used in advertising.
The document provides an overview of tone of voice for brands and discusses how to establish a consistent tone. It defines tone of voice as the character of a brand expressed through written communication. An effective tone of voice can give a brand identity, make it familiar and unique, and build trust. The document uses Ted Baker and BrewDog as examples, with Ted Baker having a traditional tone with a twist and BrewDog using passionate, swearing language. It concludes by listing steps to establish a tone of voice, such as defining values, personality, vocabulary, and creating a style guide.
The document provides an 11 point plan for a successful trade show booth design. It begins by stating that over 205 million people in the US attend trade shows. It then outlines the 11 points which are to have a clear message, use creativity, create an attractive booth, use proper images, have table covers, use open space, make the booth welcoming, use banners in unexpected locations, use three-dimensional visuals, have scrolling banners, and create an alluring booth that draws attention. The document emphasizes creating an eye-catching booth to effectively communicate your message and attract customers.
The document provides guidance on how to build a strong brand worth billions, covering the importance of establishing a clear identity, voice, positioning, image, and brand equity, and discussing how to extend a brand into new areas. It emphasizes consistency, differentiation from competitors, aligning with core company values, and growing brand awareness through marketing activities and positive associations over time. Building a memorable brand is presented as key to long-term success and high perceived value in the marketplace.
Build-A-Bear Workshop was founded in 1996 by Maxine Clark and allows customers to personally create stuffed animals. It became very successful despite opening during the dot-com era, which was a difficult time for retailers. The company grows by opening numerous new stores each year in both the US and internationally. Build-A-Bear's success stems from selling an experience where customers participate in making a personalized stuffed animal rather than just a product. The customization process creates fiercely loyal customers and long-term value.
This document discusses the importance of storytelling for brands and identifies some top storytelling brands. It argues that storytelling is important to convey a brand's purpose and convince consumers that the brand is worth their time and money. A great story initiates personal connections, inspires action, and takes the audience on a journey. The top storytelling brands identified are Apple, Cadbury, McDonald's, and IKEA. The document also discusses how art and design can help tell a brand's story and drive taste and opinion of the brand's products.
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
The document provides guidance on key concepts and techniques used in advertising, including targeting audiences based on demographics and psychographics, using dominant images and slogans to sell products, employing rules of thirds for photo composition, and leveraging color psychology. It concludes by assigning students the task of designing a magazine advertisement for a product of their choice in one lesson using available design tools and resources.
Build-A-Bear was founded in 1997 by Maxine Clark as an interactive retail experience where children can customize their own stuffed animals. By 2006 there were nearly 300 stores worldwide. The target market is primarily children ages 5-10, as well as their parents and adults. Marketing objectives include generating trial through grand opening sales, maintaining usage through reward programs, and building brand loyalty through high quality products and experiences. The company aims to be the top teddy bear company within five years through advertising to create awareness of the brand and increase sales 10% annually.
Effective advertisements aim to persuade consumers to buy a product. They do this through the use of positive language that makes consumers feel buying the product will improve their life. Advertisements also use memorable images, catchy phrases, celebrity endorsements, special offers and questions to get people thinking about the product. The advertisement must provide all necessary information about the product and where consumers can purchase it.
This document summarizes the Snickers "You're not you when you're hungry" advertising campaign. The campaign targets children, teenagers, and adults who want a chocolate snack. It depicts builders acting out of character when hungry, saying inappropriate things to women on the street, but the true message is that people don't act like themselves when hungry. The campaign slogan is "You're not you when you're hungry" and features a video showing builders working on a construction site.
The document discusses the key elements that make advertising effective. It explains that advertisements aim to persuade consumers to buy a product by using positive language, promises, and rhetorical questions to convince viewers they need the product. Successful ads employ attention-grabbing images, celebrity endorsements, special offers, catchphrases, and information about where to find the product. The overall goal is to "hook" the public and get them thinking about purchasing the advertised item through memorable slogans, verbs, and vocabulary.
A slogan is a short, memorable phrase that advertises a product, brand, political party or place. Effective slogans are simple, honest and authentic - conveying something genuine about what is being advertised in a way that makes consumers desire or need what is being sold.
This document provides instructions for 2nd grade students to create homemade products to sell at a mock market day. It outlines steps for creating advertisements, developing unique homemade products to sell, setting up booths, and operating stores throughout the day. It also describes how students will track profits and losses using accounting sheets with helpers at the end of the day. The goal is for students to gain experience operating stores and learning basic economics concepts.
Cut the crap - A guide to getting more bang for your marketing buck.Olly Harrison
This document provides guidance on effective marketing strategies. It emphasizes starting with something people want and making it accessible, memorable, and shareable. Specific tips include using a pricing curve to reach different customer segments, developing uniquely memorable marketing campaigns, and creating shareable content based on customer and competitor insights as well as the product's value. The overall message is that the best marketing focuses on understanding customers and providing them with something worthwhile.
This document provides brand and marketing recommendations for Jae Son and Steven Sanchez. It recommends defining a target market and clear brand positioning. It also recommends building a strong website that establishes the brand and drives sales. Additional recommendations include focusing public relations and marketing efforts on gaining positive reviews from relevant outlets, creating engaging content, and incentivizing customer referrals to build the brand in a cost-effective way.
Crash Course in Creativity - Assignment 2fcservices
The document describes 4 different store atmospheres observed by the author:
1. Stores that create a frenzied atmosphere through aggressive sales tactics and large signs to encourage impulse buying.
2. Stores with sparse decor and cool lighting that give off little energy or excitement, aimed at customers who know what they want.
3. Stores that invite curiosity through prominent displays of top items without hard selling, aimed at tourists and locals seeking new products.
4. Stores that convey luxury through polished appearances and signage indicating higher prices, aimed at customers willing to pay more.
Shopify - Build your brand with content marketing.Mariko Naber
Talk by Mariko Naber from Sell your stuff online.
https://sellyourstuffonline.nl/
I am a branding and digital marketing expert and owner of Sell your stuff online, a platform for online entrepreneurs (language Dutch). My goal is to help business owners grow and be awesome. Therefore we try to make branding and marketing as fun and easy as possible with the best tools and content available.
Using Graphics To Tell The Story EXPO East 2014 handoutsJay Busselle
Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message has one main purpose—to be remembered. Merely printing logos on products isn't enough anymore. A promotional campaign is more memorable with graphic elements. In this session, attendees will learn why and how to use themed graphics to focus on the marketing objective.
Presentation from February 2011 Governor's Conference in Salem, Oregon. Marketing tactics to get results in a tough economy. Topics addressed: what business are you in? Who are your customers and what do they think about you? Who are the customers you want to reach? What sets you apart from your competition?
When you have a clear picture of what you have to offer (in terms of what your audiences want and need) and who your audiences are, you’ll be more effective at choosing the right method, tactics and media to reach those audiences.
Includes examples of successful campaigns designed from the “point of choice” … where the target audience takes action to respond.
Presentation from February 2011 Governor's Marketplace in Salem, Oregon. Marketing tactics to get results in a tough economy. Addresses the following topics: what business are you in? Who are your customers and what do they think about you? Who are the customers you want to reach? What sets you apart from your competition?
When you have a clear picture of what you have to offer (in terms of what your audiences want and need) and who your audiences are, you’ll be more effective at choosing the right method, tactics and media to reach those audiences.
Includes examples of successful campaigns designed from the “point of choice” … where the target audience takes action to respond.
This document provides advice for musicians looking to build a career. It discusses the importance of developing an entrepreneurial mindset and marketing skills. Musicians are advised to clearly define their brand, create a website and marketing materials, leverage social media, and find ways to sell their recordings directly. Developing people skills through networking is also emphasized as crucial for finding opportunities. Overall, the document encourages musicians to be proactive and creative in developing multiple revenue streams.
This document discusses building an effective brand through understanding target audiences and their needs. It emphasizes focusing the brand message on the benefits and value provided to audiences. Consistency across contact points is important for brand recognition. Target audiences include four generations that require different communication approaches. The key is identifying the "point of choice" where an audience will take action and move to the next step. An effective brand creates clarity for audiences, increases visibility, boosts competitiveness and perceived value, and allows for cost savings through consistency.
Sports incentives, youth sports incentives, youth demos and brand promotions... CR lights up brands with cool incentives, and onsite experiential fun! Glow is trendy and we GLOW events. Atmosphere is what it's all about and we can provide it! Light up the brands, send them home and expand the brand, add autographs on some pieces and they're glowing souvenirs long after the event!
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
The document discusses strategies for reimagining the Borders bookstore brand to better connect with local communities and customize its offerings. It suggests that Borders should [1] focus on curating selections based on local customer interests and feedback rather than national standards, [2] increase community events and sponsorships to become more engaged locally, and [3] train employees to act as liaisons between customers and management to continually adapt the store to customer needs. The goal is for Borders to become known as the only bookstore that truly reflects the unique interests of its local community.
Borders bookstores aims to differentiate itself from competitors like Barnes & Noble and Amazon by focusing on deep connections with local communities and diverse, locally-relevant selections. Its vision is to be a "headquarters of knowledge and entertainment" for every community it serves. Its purpose is to "create richer, more satisfying lives through knowledge and entertainment." It will focus on building local interest sections, store performances, and community sponsorships to truly understand and serve local tastes.
This document discusses advertising and marketing concepts. It begins by defining marketing as promoting media texts to potential audiences to create awareness, interest, and desire for a product to ultimately gauge commercial success. Common marketing tactics like the "4 P's" of product, price, placement, and promotion are explained. The document also defines a unique selling point (USP) as a distinguishing feature that differentiates a product from competitors. Examples of effective USPs for different companies are provided. The purpose of advertising is also stated as enticing audiences to purchase products and services to generate income through promotional campaigns. Key terms for print advertising and media language are listed.
The document outlines an agenda for a Multiplier's Club meeting in September 2012. The meeting aims to have members introduce their businesses, learn about each other's products, and practice wholesale presentations. Key topics to be discussed include identifying gaps in businesses, setting priorities for October and November, and developing goals, tactics, and sustainable habits to achieve business growth. Members will work on defining their unique selling proposition (USP) and communicating the key benefits of their product or service to potential customers.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
BH1 is a promotional merchandise company established in 2002 that was voted the 3rd best UK distributor in 2010. They have a vast selection of over 100,000 promotional products and provide printing, embroidery, and engraving services to put company logos on items. Promotional merchandise engages all five senses and is an effective marketing tool, as gifts are often retained and the giver is remembered.
The document discusses the author's journey to self-publishing a book about RV travel destinations in the United States. It describes researching the untapped market of baby boomers interested in RV travel, writing and publishing the book independently, and developing a marketing plan focusing on the 4 P's of marketing - product, place, price, and promotion. The marketing plan involved various promotional activities and establishing relationships to sell over 3,000 copies through different sales channels.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
The document discusses strategically building and maintaining an audience. It emphasizes the importance of defining one's audience, getting to know them through research, and starting a conversation. Key aspects in building loyalty include leading with values, inviting the audience to join, and giving them something to talk about. The presentation encourages building a loyal audience by generating something for them to discuss, showcasing one's values, inviting them to join, and answering questions.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
18. DESIGN AN AMAZING BOOTH!
What are some materials, colors and
objects that relate to your brand?
What's one new way you could
creatively display your products?
If your brand was a celebrity who would it be?
19. MARKET YOUR STUFF!
Create Fun Messaging
Make Prices Prominent
Turn Customers Into Fans
Give Away Freebies
Tell Great Stories
Double Sales With Limited Time Deals
26. MARKET YOUR STUFF!
What are five things that
everyone should know about your
products?
What's one informational sign
you could make to help
customers?
What kind of special deal could
you put together just for
Unique shoppers?
33. KNOW YOUR SALES PERSONALITY!
Caffeine freak? Pushy? Sweetie pie? Bookworm?
(no Downers allowed)
What's your biggest strength?
Where could you improve?
34. KNOW YOUR CUSTOMER!
What are they wearing?
What music do they listen to?
What blogs do they read?
What magazines do they subscribe to?
What neighborhood do they live in?
What's their favorite brand?
35. MAKE CUSTOMERS FEEL AT EASE!
Ask a question about something else they bought.
Compliment something they're wearing.
Ask about what they're eating and drinking.
What's another good question to ask?
36. ADD VALUE!
Mention materials or method
Demonstrate popularity
Play up luxury items
Support non-profits or causes
Make it relevant to their gift needs
Include cool packaging
43. ADD VALUE!
What's a cool feature or interesting
fact about your products?
What non-profits or causes do you
support through your work?
Who would your products make a
good gift for and why?
44. SPREAD THE WORD!
Distribute marketing materials
Use social networks
Tap friends and family for support
Reach out to offices or large groups