Static advertisements create only so much buzz online. Visual content must include videos in order to add more appeal, today.

2. The digital space today has a life of its own. It
is constantly undergoing rapid changes, and
evolving tirelessly. So, trying to keep up with
it has become quite the challenge for any
business. Before, it used to be simple to get
people to notice your static advertisements.
But today, you’re advertising alongside
businesses with content so innovative that you
need to up your ante.

3. How do you enhance your Digital Marketing Campaign?
One sure shot way of doing this is by
including videos ads in your digital
marketing campaign. The way people
consume content has changed. Online video
ads have surpassed the popularity of blogs,
and even television, to become one of the
fastest growing mediums.

4. Apart from YouTube and Spotify (the
two most popular video-hosting websites
today), consumers are absorbing content
from a plethora of third-party websites.
Where can you Host Videos?

5. High Click Through Rates
It has been found that YouTube attracts more
than one billion visitors every month. With such
a large audience, the likelihood of reaching your
target group is very high indeed. Additionally,
image display ads garner a Click Through Rate
(CTR) of 0.11%, whereas video ads garner a
CTR of 1.84%. With such a marked difference,
it is easy to notice that video ads clearly win you
more traffic in your advertising campaigns. The
increase in traffic can be attributed to the fact
that videos are better at telling stories online,
when compared to pictures. With the audience
feeling completely engaged, your brand tends to
stand out as a more creative one in comparison
to your competition.

6. Smartphone Advantage
Smartphone's are prevalent today. With 3G and 4G
connections open to all, users can now view and
download video ads whilst on the move. They can also
share them with ease via a mobile device. This means that
your videos have better reach now, too.

7. Pocket-Friendly
The wonderful thing about advertising on
YouTube through Google AdWords, is that
you only pay when people watch the whole ad,
or a minimum of 30 seconds of it. This is great
news for your budget, because you end up
spending nothing on the off chance that people
skip it. While this isn’t necessarily good for
your advertising campaign in its entirety, it
does help you avoid potential wastage of
money on the wrong audience.

8. The use of Video Advertisement can do wonders for
your digital marketing campaign. You will be able to see
heightened interaction with your target audience. They
key is to bear in mind that you should give creativity and
direction priority over the quality of equipment you use to
shoot your video. Remember, an interesting video with
low production costs is far more likely to appeal to
viewers than an average one with high production costs.
If you keep all this in mind, and make video ads a part of
your campaign, you will notice better results.

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