1. 29th – 30th MARCH29th – 30th MARCH
CENTARA GRAND & BANGKOK CONVENTION
CENTRE AT CENTRALWORLD, BANGKOK THAILAND
CENTARA GRAND & BANGKOK CONVENTION
CENTRE AT CENTRALWORLD, BANGKOK THAILAND

2. 7th
ANNUAL SHOPPING MALLS
29th
– 30th
March 2017
Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand
EVENT OVERVIEW
With mall operators in Asia merging offline and online demands over the
past few years, we are now seeing vast investment into creativity to
capture and improve the customer experience. Omni-channel marketing,
ecommerce shops, data capture for analytics, social media monitoring,
mobile services and apps are just some elements aimed at keeping up
with society demands and the ‘millenni- al’ generation.
These new innovations are also critical to incorporate and upgrade
existing struc- tures, especially with the recent influx of ‘lifestyle’ malls
with owners placing greater emphasis in planning for high-end
restaurants, events and mixed-use spaces. Creative approaches are also
required in planning for the realignment in rental models alongside
retailers which will need to incorporate various tangible metrics in future
rental agreements.
How will pop-up and short-term stores be incorporated into leasing
models whilst still being sustainable? How to address the current over
supply situation? To what extent should major stakeholders be investing
into omnichannel marketing, pioneering show and webrooming trends in
order to raise business? How best can malls rebrand, redevelop and reuse
existing property whilst incor- porating technology, satisfying retailers
and including the local community?
Join us at the 7th Annual Shopping Malls bringing owners, retailers,
devel- opers, contractors and architects together to embrace and
collaborate in the rapidly changing customer environment. Expect
international keynotes, owner and retailer panel discussions, in depth
best practice sharing and one on one meeting’s, geared towards making
this a fundamental must attend in your event calendar.
7 REASONS TO ATTEND
1. Understand future plans of mall developers in Asia: create strategic
business procedures in line with client priorities to win contracts and
do deals.
2. Listen to calculated forecasts and insight into the future
demographics of consumers to align your planning goals.
3. See first-hand the latest technology implementation through
international case studies being used in successful ventures.
4. Improve or create new partnerships in person with developers or
retail owners to work together and maximise project deliverables.
5. Gain a thorough appreciation and learn how to maximise
omnichannel, social media and mobile marketing.
6. Meet one on one with key decision makers involved with and
looking for creative approaches for existing mall redevelopments.
7. Pitch your solution to a room full of buyers keen to maximise
revenue, foot flow and data technology plans for existing or new
‘lifestyle malls’.
WHO SHOULD ATTEND
Mall owners
Mall developers
Mall operations
Mall management
Mall investment
Mall construction
Retail owners
Retail operators
Retail tenants
Retail marketing and branding
Retail business development
Mall design and planning
Mall marketing and leasing
Mall facilities management
Mall fit outs brand partners
Architecture and design
Food retail/food court operations
Visual merchandising
EVENT FEATURES
3 Dynamic streams
One-to-one meetings
2 new collocated events
Meet emerging retail brands in
a virtual mall setting
Gathering global trend setters
in the retail industry
Case study and best practice
sharing
Exclusive site tour
“The world of retail is changing dramatically- when today’s consumers
visit malls, they are looking for experiences that go well beyond
traditional shopping.”
- Mckinsey
PG. 1
Bringing you the most jaw dropping shopping mall fiesta in Asia
JOIN THE DISCUSSION
Shopping Malls Forum -Join the group
2016 Video Highlight -Click Here
https://www.linkedin.com/groups/7034659
https://drive.google.com/file/d/0B99I5ur6R0K4VVZQX0xwNzBDT2s/view

3. PG. 2
FEATURING PRESENTATION AND CASE STUDIES BY DISTINGUISHED EXPERTS:
Kimiko Thornton
Sr Director of innovation
Bespoke Westfield, USA
Speaking on: Housing start-up and
emerging brands
Ibrahim Ibrahim
Managing Director
Portland Design, UK
Speaking on: Another mall in an
overcrowded marketplace?
Ian McLelland
Center Director
East Kilbride Shopping Center, UK
Panel Discussion: Big data in
action: How to maneuver
marketing, operations and tenants
Sophie Ross
Chief Executive Officer
Hammerson, UK
Speaking on: Immersing into digital
shopping experience
Healey Cypher
Chief Executive Officer
Oak Labs, USA
Speaking on: Engage with
Millennials- Gamifying shopping
mall
Bastien Leal
Marketing & Communication
Director
Hammerson, France
Speaking on: Connecting with
visitors pre & post visitation via
social media platforms
Supoj Chaiwatsirikul
Managing Director
ICONSIAM, SiamPiwat, Thailand
Speaking on: Creating a thematic
mall to remain unique
David Lang
Vice President, Design &
Construction
Walmart Realty Asia, China
Speaking on: The face of future
shopping mall- Evolving as a
distribution centers for retailers
Greg Clarke
Director
Horizon Group Properties, USA
Speaking on: Transforming your
anchor tenants: Adapting to
changing demand
Heru Nasution
Chief Executive Officer
Supermall Karawaci, Indonesia
Speaking on: Addressing the
current oversupply – Just another
mall in an overcrowded
marketplace?
Francis Loughran
Founder
Future Food, Australia
Speaking on: Creating a F&B
havenn to enhance the ‘offline
experience’
Ian Hunter
Center Director
The Pavilions Shopping Centre,
Ireland
Speaking on: Alternative revenue
streams and operating income:
events, restaurants & common
spaces
Sakchin Bessette
Co-Founder/CIO
Moment Factory, USA
Speaking on:Panel Discussion: To be
or not to be - Should or should not
malls differentiate to be successful?
Hsiang Yun Chu
General Manager
Shanghai Dream Center, China
Speaking on: Driving footfall by
becoming the ‘lifestyle destination’
Kelvin Ng
Chief Executive Officer
Synergistic Real Estate, Singapore
Speaking on: Redevelopment of
mall by the people for the people -
Become the future mall
KS Wong
Senior General Manager
Sunway Group
Sunway Velocity Mall
Kuala Lumpur, Malaysia
Speaking on: Breathing new life
into mall reburbishment
Rowan Verwoerd
Vice President Sales & Operations –
China
C&A(China)Co.,Ltd
Speaking on: The changing nature
of shopping center lease model
Senior Rep.
Taipei 101, Taiwan
Speaking on:
‘Shopper-tainment’- Providing a
seamless retail experience for all
consumers
Simone Dirckze
General Manager
Direct Factory Outlet, Australia
Speaking on: Outlet shopping
comes to town
Michael Bate
Head of Retail
Colliers International , Australia
Speaking on: Battling the increasing
numbers of empty space in malls
Turner Canning
Sr. Development.Manager
PayaLebar Quarter
Lendlease, Singapore
Speaking on: Negotiating better
rental structures to avoid empty
spaces
Fahd Siddiqui
Corporate Leasing Manager,
Al Tamman Real Estate Co, UAE
Speaking on: Working with a
community in creating a successful
neighborhood malls
Mohamed Haouache
Chief Executive Officer
The Storefront, USA
Speaking on: Enhancing your malls
for omnichannel marketing and
e-commerce
Kevin Tranbarger
Head - Retail Project
JLL Asia Pacific , Hong Kong
Speaking on: Reinventing tenant &
landlord relationships to boost
sales
Suresh Dalai
Former Head of Regional
Merchandise Planning
Levi Strauss & Co., Asia, Middle
East, Africa
Speaking on: Panel Discussion (Part
2): What are retailers looking for in
a mall – Finding out the ‘X-factor’
7th
ANNUAL SHOPPING MALLS
29th
– 30th
March 2017
Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand
Bringing you the most jaw dropping shopping mall fiesta in Asia

4. PG. 3
Registration and coffee
Opening address by chairperson
Plenary One: Engage with Millennials- Gamifying shopping mall
Healey Cypher Chief Executive Office
Oak Labs
Plenary Two: Panel Discussion (Part 1) - What are retailers looking for in a mall? -Finding out the ‘X factor’.
Panelists:
Francis Loughran Founder
Future Food, Australia
Speed networking
Morning refreshments
Plenary Three: Working with the disruptors- It’s all about customer intimacy
Speaker to be advised
Plenary Four: Panel Discussion - Big data in action: How to maneuver marketing, operations and tenants
Panelists:
Ian Mclelland Center Director
EastKilbride Shopping Centre
Kimiko Thornton Sr. Director of innovation
Bespoke, United States
Networking luncheon
Day One, Wednesday29th May, 2017
Session One
Working with a community in creating a
successful neighbourhood malls
• Integrating local preferences into your mall
development
• Delivering a personal mall experience and design
to satisfy local consumer demographics
• How locally fulfilling is your mall?
• Customized service initiatives: Location-based
amenities and fascinating in-store environments
Fahd Siddiqui Corporate Leasing Manager
Al Tamman Real Estate Co, UAE
Session Two
Building a shopping experience that didn’t exist
• Getting the planning right from the start
• Investing on infrastructure enhancements
• Planning individual stores to resonate with
the market preference and
• Fostering community growth and adding
value to secondary market
Speaker to be advised
Afternoon refreshments
Session Three
Creating a thematic mall to remain unique
• In the midst of mushrooming of malls,
having a unique concept promotes mall
recognition among consumers
• By injecting the creative gene, current malls
have the opportunity for future sustainability
• The thematic concept covers from the mall
ambience and tenant mixing to provide absolute
branding and identity
Supoj Chaiwatsirikul Managing Director
ICONSIAM, Siam Piwat, Thailand
Session Four
Outlet shopping comes to town
• Redefining a mall structure into a more open
concept in secondary areas
• Driving sales in by being sole mall located in the
vicinity
• Outlet malls are catering to the millennia
generation for providing high-end brands at
lower prices
Simone Dirckze General Manager
Direct Factory Outlet, Australia
End of day one
0800
0845
0900
0945
1030
1045
1115
1200
1245
1400
1445
1530
1600
1645
1730
Session One
Battling the increasing numbers of empty space
in malls
• Managing tenant and rental portfolio in
ensuring mall earnings
• Rental reversion growth to ease in view of
the prevailing weak market sentiment
• Bringing in the right traffic to sustain our
retailers’ sales growth
Michael Bate Head of Retail
Colliers International, Australia
Session Two
Fostering a mutual benefit relationship between
landlord and retailers
• Mall’s role in working with retailers in consumer
engagement strategies for improved touch
points, client experience insights and technology
deliverables
• Howtoturnpersonalisationintoarealstrategicasset?
• Sharing of big data for analytics technology
to improve customer understanding and
deliver the right services or product
Kevin Tranbarger Head - Retail Project
JLL Asia Pacific, Hong Kong
Afternoon refreshments
SessionThree
Negotiating better rental structures to avoid
empty spaces
• Do you know how effective are your rental structures?
• Are your rental schemes keeping your tenants
in or chasing them out?
• How profitable to malls to have more flexible
rental structures?
• What are the best rental structures to keep your
tenants in your mall?
Turner Canning Sr. Development Manager
Paya Lebar Quarter- Lendlease, Singapore
Session Four
Leasing solutions: pop-ups and container shops
• As temporary solutions for retailers who are
unable to secure a fixed real estate
• Retailers have the options of short–term
renting or a one-off opportunity for events
• Such approaches are also popular for online
retailers opting to broaden their demographic
to consumers who shop offline
• What do you do when retailers want to extend
their short-term contracts?
Speaker to be advised
End of day one
Session One
Immersing into digital shopping experience
• Equiping your mall with an augmented reality
to forefront retailers
• Adopting advance use of technologies that give
shoppers a reason to get engaged with the
brand and products
• Enhancing customer loyalty by providing
effortless shopping process
Sophie Ross Chief Executive Officer
Hammerson, UK
Session Two
Connecting with visitors pre & post visitation via
social media platforms
• Manage your online followers into active
shoppers
• Keep your shoppers informed with latest
promotions and news
• Make your social media platforms interactive
• Give your shoppers a sense of importance by
providing a personalized online experience
Bastien Leal Marketing & Communication Director
Hammerson, France
Afternoon refreshments
Session Three
Enhancing your malls for omnichannel
marketing and e-commerce
• Is your mall fully optimized for omnichannel support?
• How can you connect your physical store to
online shopping and match with consumer’s
on-the-go lifestyle?
• How should you flawlessly include omnichannel
in a complex ecosystem?
• What are the procedures to provide fast, flexible
and convenient shopping experience?
Mohamed Haouache Chief Executive Officer
The Storefront, USA
Session Four: Panel Discussion
Shopping mall apps: How effective are they to
boost your business?
• Are you fully embracing tech and digital to
increase sales?
• What are the benefits of syncing your business
with consumer’s accessibility to tech?
• How to be your consumer’s personalized tour
guide to navigate them to their products of interest
Speaker to be advised
End of day one
1400
1445
1530
1600
1645
1730
Stream 1
Mall development in secondary location
Stream 2
Leasing & tenant strategies
1400
1445
1530
1600
1645
1730
Stream 3
Technological marketing
7th
ANNUAL SHOPPING MALLS
29th
– 30th
March 2017
Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand
Bringing you the most jaw dropping shopping mall fiesta in Asia

5. PG. 4
Registration and coffee
Welcome address by chairperson
Plenary One: The face of future shopping mall- Evolving as a distribution centers for retailers
David Lang Vice President, Design & Construction
Walmart Realty Asia, China
Plenary Two: Panel Discussion (Part 2) What are retailers looking for in a mall? -Finding out the ‘X factor'.
Panelists:
David Lang Vice President, Design & Construction
Walmart Realty Asia, China
Rowan Verwoerd Vice President Sales & Operations – China
C&A (China) Co. Ltd
Speed networking
Morning refreshments
Plenary Three: Panel Discussion - To be or not to be: Should or should not malls differentiate to be successful?
Panelists:
Sakchin Bessette Co-Founder/Chief Innovative Officer
Moment Factory, USA
Plenary Four: Shopping malls as soft targets: Fortifying training and effective preparation for terror attacks and emergencies
Speaker to be advised
Networking luncheon
Day Two - Thursday, 30th March 2017
Session One
Addressing the current oversupply- Just another
mall in an overcrowded marketplace?
• Identifying your market positioning and value
proposition to compete in the marketplace
• Understanding the requirement for malls to be
flexible for future re-invention and innovation
• Balancing mall transformation with sensitivity
towards customer and tenant communication to
distinguish your mall as the neighbourhood hub
Heru Nasution Chief Executive Officer
Supermall Karawaci, Indonesia
Session Two
Redevelopment of mall by the people for the
people- Become the future mall
• What approaches you can take to truly
understand your demographic needs?
• How can the public contribute into your
redevelopment?
• In what ways can you better your current mall
in preparation for the future?
• What are the challenges faced now to create a
profiting future mall?
Kelvin Ng Chief Executive Officer
Synergistic Real Estate, Singapore
Afternoon refreshments
Session Three: Panel Discussion
Developing sustainable malls for the future
• What does it take to revive a dying mall?
• How different should your new concept be to
successfully attract active consumers?
• How do you attract active shoppers into your
mall with competitors surrounding you?
• Could your current tenants contribute to your
mall’s sustainability?
Panelists:
Kelvin Ng Chief Executive Officer
Synergistic Real Estate, Singapore
Ibrahim Ibrahim Managing Director
Portland Design, UK
Session Four
Breathing new life into mall refurbishment
• Leverage from online disruptions by upgrading
your malls
• Reversing the online curse into an opportunity
for your malls
• Malls require creative approach to lure consumers in
• Transforming from brick-and-mortar to brick-and-
mobile business
KS Wong Senior General Manager
Sunway Velocity Mall Kuala Lumpur, Malaysia
End of conference
0800
0845
0900
0945
1030
1045
1115
1200
1230
1400
1445
1530
1600
1645
1730
Session One
Housing start-up and emerging brands
• Revitalize your shopping mall by providing unique
and interactive space that converge tech and retail
• Redefine your mall with incorporation of current
trends that pulls in active shoppers
• A hub for start-ups to harmoniously co-work,
present demos and host events
Kimiko Thornton Sr. Director of Innovation
Bespoke Westfield, USA
Session Two
Transforming your anchor tenants: Adapting to
changing demand
• How do you revamp that vacant anchor space?
• What is the price per square for new tenants for
you to finance that vacant space?
• Anchor tenants such as department stores are
becoming less relevant due to price wars
• Revamp vacant anchor space for specialty
retailers and entertainment-based tenants to
increase footfall
Rowan Verwoerd Vice President Sales &
Operations – China
C&A (China) Co. Ltd
Afternoon refreshments
Session Three
Animating the site plan- How to engage retailers
in a new development
• How to effectively communicate a developer’s
vision of the project to retailers
• What materials should be employed and how
and what are the stages of tenant engagement
• Analysing retail planning guidelines
Greg Clarke Center Director
Horizon Group Properties, USA
Session Four
Creating an F&B haven to enhance the ‘offline
experience’
• How to leverage from F&B to keep your mall
relevant in the new
• How can segmenting your F&B categories ease
consumers’ shopping experience?
• Should you provide a wide selection of category
to attract different consumers?
• Is having a wider variety of F&B category more
profiting or should you focus on selections to
provide an enhanced experience?
Francis Loughran Founder
Future Food, Australia
End of conference
1400
1445
1530
1600
1645
1730
STREAM 1
Developing future malls
Stream 2
Legal strategies for tenants
Session One
‘Shopper-tainment’- Providing a seamless retail
experience for all consumers
• Open your mall’s walls to create an inviting ambience
• Transforming into an entertainment hub for
social gatherings
• Upgrading and expanding your entertainment
facilities to attract consumers
• Grow your mall into a downtown with green
spaces and wide walkways
• Providecomfortableamenitiesforconsumerstosocialize
Senior Representative
Taipei 101, Taiwan
Session Two
Driving footfall by becoming the ‘lifestyle
destination’
• How do you grasp the concept of ‘lifestyle
destination’?
• What lifestyle concepts are suitable for your mall
and demographic?
• Which aspect of your mall can easily incorporate
the new concept to boost footfall?
• Should you invest in entertainment or leisure
facilities? How to make them work simultaneously?
Hsiang-Yun Chu Managing Director
Shanghai Dream Center, China
Afternoon refreshments
Session Three
Shopping mall’s new product= Fun!
• Get your consumers engaged with your mall the
moment they walk in
• Communicate with your consumers through
virtual reality
• Provide accessibility of your mall’s offerings
through downloadable pamphlet
• Accompany their path to stores with active displays
of performances like choir
Speaker to be advised
Session Four
Alternative revenue streams and operating
income: events, restaurants & common spaces
• More than just shop: Managing inventory and
budget to hold unlisted space or parts of a
common area for outsourcing events for ticket
sales or pop up stores
• Innovating services to increase mall member
ships to drive, retain and increase customer sales
• Moving away from retail dominated malls into
lifestyle and entertainment spaces
Ian Hunter, Center Director
The Pavilions Shopping Centre, Ireland
End of conference
1400
1445
1530
1600
1645
1730
Stream 3
Mall marketing
7th
ANNUAL SHOPPING MALLS
29th
– 30th
March 2017
Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand
Bringing you the most jaw dropping shopping mall fiesta in Asia

6. Floor Plan
PG. 5
7th
ANNUAL SHOPPING MALLS
29th
– 30th
March 2017
Centara Grand & Bangkok Convention Centre at Centralworld, Bangkok Thailand
Bringing you the most jaw dropping shopping mall fiesta in Asia
Shopping Malls
Stream 3
Retail in Malls
Conference
Trueventus
Shopping Malls
Runway
Supermarket
Conference
Networking
meeting Point
Refreshment
Area
Registration Area
Shopping Malls
Stream 2
Shopping Malls
Stream 1