2nd Annual I-Biz Forum 2014 Intelligence for Business

conferences
Fully utilise critical data and intelligence to gain a competitive edge
InterContinental Shanghai Pudong
Shanghai, China
26th – 28th February 2014
Knowing a great deal is not the same as being smart;
intelligence is not information alone but also judgment,
the manner in which information is collected and used.
DR. CARL SAGAN
Meet Our Distinguished Speakers and Panellists:
Tyrone Almeida Director, Insights & Planning,
Asia Pacific & South Africa
Kellogg Company, Singapore
David Lee Head, eTailers & Social Commerce,
Asia Pacific Japan
Dell, Singapore
Atul Deshpande Associate Director, Asia Pacific TSU
R&D Strategy
Sanofi, China
Dr Christopher Stillings Head of Marketing Excellence,
Polycarbonates Business Unit
Bayer MaterialScience, China
Goh Teck Joo Marketing Director, Emerging Markets
(China), PC Client Group
Intel, China
David Hartmann Head of Sales Excellence,
Polycarbonates, Asia Pacific
Ken Chou Country Manager
WD-40 Company, China
Lili Wang Director of Corporate Branding
and Communications
DSM, China
Taylor Zheng General Manager, Retail
Shanghai NHH Investment Group, China
Santosh Katti Marketing Director – Country Operations
Johnson & Johnson, Singapore
Vladimir Djurovic President
Labbrand, China
Aaron Zhong APAC Architecture Specialist –
EPM BI Exalytics
Oracle, China
Edward Zhan Trade Marketing Director, North
Huiyuan Juice Group Limited, China
Anson He Associate Sales Development Director – Lipton
PepsiCo, China
Regina Galang Innovation Director
Diageo, China
Kaya Qin Marketing Director – Tmall International Business
Alibaba Group, China
Alan Yong Regional IS Director, North Asia & China
Reckitt Benckiser, China
Jie Yin Director, Business Development and Investment
MicroPort Medical, China
Milly Zhou National Channel Management Manager
Avon, China
Roger Artinoff National Trade Marketing Manager –
Category Development
Michael Xie New Category Department Head; Assistant
Director, Merchandising Centre
Jiangsu Five Star Appliances, Best Buy, China
Xiaoyu Cheng General Manager
Beijing Maintain Engineering Co. Ltd, China
Cathy Jia National Segment Marketing Manager
Kimberly-Clark Professional, China
Ricky Chung Marketing GM
Ping An Insurance, China
In The Chair:
Suki Fuller Strategic Competitive and Market Intelligence Advisor
DC Analytics, UK & Germany
Dr Reinhardt Schink Head of Market Analysis & Strategy
Allianz, Germany
Attend this Premier Forum and Gain Insights into:
• Improving your intelligence programme to drive business planning
• Collecting reliable information that serves your business goal
• Increasing research effectiveness to boost return on intelligence investment
• Diving deeper in the web to uncover hidden information
• Enhancing analytics techniques to get better results from your data
• Transforming intelligence of your market and competitors into actionable strategies
• Leveraging digital platforms and social media to generate real-time intelligence
• Equipping yourself with new technologies to perform cutting-edge research
• Empowering your intelligence work through big data analytics
• Cultivating skills to be a great strategy advisor and a decision maker
Gold Plus Sponsor:
Exclusive!
Featuring an Intensive Workshop on Day Three (28th February): “Making data work – driving decisions through world-class data analysis and incorporation” by Suki
Fuller, Strategic Competitive and Market Intelligence Advisor of DC Analytics, UK & Germany with over 13 years international experience.
Gold Sponsor: Business Development Sponsor: Official Online Media Partner:

0830 Registration and Coffee
0900 Opening Remarks from the Plenary Chair
Suki Fuller Strategic, Competitive and Market Intelligence Advisor
0915 Plenary One – How data is changing the consumer goods industry nowadays: Executing a perfect customer experience programme through Big Data customer segmentation
Alan Yong Regional IS Director, North Asia & China
1015 Plenary Two – From Big Data to big intelligence: Gaining new insights that drive business results
Aaron Zhong APAC Architecture Specialist – EPM BI Exalytics
Oracle, China
1100 Coffee and Networking Break
1130 Plenary Three – Utilising online communities to bring new levels of insights into your e-business
David Lee Head, eTailers & Social Commerce, Asia Pacific Japan
Dell, Singapore
1230 Networking Luncheon
Day One
Wednesday 26th February 2014
STREAM ONE
MARkETING INTELLIGENCE (MI) AND MARkET DEvELOPMENT STRATEGIES
1350 Opening Remarks from the Stream Chair
Lili Wang Director of Corporate Branding and Communications
DSM, China
1400 Driving success of financial service by leveraging on distinct insights
• Forming an adaptive go-to-market business approach based on the real-world
insights of users and market needs and preferences
• Instilling innovation, revenue generation and risk mitigation to generate
maximum and measurable results
• Driving market and customer satisfaction by enhancing the easy and convenient
business platform
Ricky Chung Marketing GM
Ping An Insurance, China
1445 Utilising brands and leveraging e-Commerce in order to maximise marketing
ideas and insights
• Exploring the potential information within the e-Commerce market
• Incorporating the traffic data of e-Commerce site and brands related information
for creative ideas
• Understanding the behaviours of brand users and the psychology of
Chinese e-Commerce consumers to achieve greater marketing ROI
Kaya Qin Marketing Director, Tmall International Business
Alibaba Group, China
1600 Driving customer experience innovation by eliciting genuine market insights
and expectations
• Examining evolving trends and market dynamics to benchmark and adjust your
market position
• Analysing customers’ demands through different channels to bridge the critical
gap between what you are offering and what they want
• Developing new initiatives in your customer experience to cater with their expectations
Goh Teck Joo Marketing Director, Emerging Markets (China), PC Client Group
Intel, China
1645 p Panel Discussion:
Getting the best out of your data: Improving marketing effectiveness and
customer loyalty by harvesting customer insights and analytics from Big
Data, mobile research, and social media research
• Uncovering new connections and relationships of data across platforms
• Unlocking insights to better understand customers, identify and predict new
marketing opportunities
• Making interactions more relevant and building loyalty of the customers towards
the product, service and brands
Moderator:
David Lee Head, eTailers & Social Commerce, Asia Pacific Japan
Dell, Singapore
Panellists:
Lili Wang Director of Corporate Branding and Communications
DSM, China
Anson He Associate Sales Development Director – Lipton
PepsiCo, China
1730 Closing Remarks from Stream Chair and End of Day One
STREAM TWO
COMPETITIvE INTELLIGENCE (CI) AND STRATEGIC MANAGEMENT
1400 Cultivating creative and personalised intelligence delivery to increase
interest and results
• Enhancing communications across departments by understanding customers’
needs and expectations to provide useful intelligence
• Integrating all insights from multiple sources to compose a compelling story
• Supporting your story with research data, insights, and ideas
• Providing constructive information in a creative and easy to understand way for
greater intelligence output
1445 Driving innovative intelligence towards strategic alliances with business
partners to achieve leading position in today’s business arena
• Accessing to all manners of knowledge and information to gain better
intelligence for business decisions
• Aligning innovation performance to business strategy planning
• Developing a more informed, action-oriented decision making process within the
business partners to achieve better results
Regina Galang Innovation Director
Diageo, China
1600 Leveraging key intelligence for strategic business planning to drive your
organisation to meet business objectives in the Chinese market
• Examining intelligence related to company’s specific planned business strategies
in the emerging market
• Identifying strategic alternatives and performance potential through the
assessment of the market, and long / short term goals
• Improving new business pitches by benchmarking outstanding performances
through tactical competitive intelligence
Michael Xie New Category Department Head; Assistant Director, Merchandising Centre
Jiangsu Five Star Appliances, Best Buy, China
Competing with intelligence: Beyond tool-driven approaches – what are the
opportunities and challenges in China?
• Identifying the global trends of the business environment to shape a holistic
intelligence framework
• Sorting out relevant information in increasingly accessible and efficient channels
rather than simply gathering it
• Considering demographics, cultural and environmental factors when applying
competitive intelligence
Moderator:
David Hartmann Head of Sales Excellence, Polycarbonates, Asia Pacific
Panellists:
Xiaoyu Cheng General Manager
Beijing Maintain Engineering Co. Ltd, China
Milly Zhou Channel Management Manager
Avon, China
1730 Closing Remarks from Stream Chair and End of Day One

Day Two
Thursday 27th February 2014
0830 Registration and Coffee
0850 Opening Remarks from the Plenary Chair
Dr Reinhardt Schink Head of Market Analysis and Strategy
Allianz, Germany
0900 Plenary One – Black Swans, Big Data and Business Intelligence: Will Business Judgement be obsolete in the (near) future?
Allianz, Germany
0945 Plenary Two – Using market and consumer analytics for actionable insights and decisions
Santosh Katti Marketing Director – Country Operations
Johnson & Johnson, Singapore
1045 Plenary Three – Generating insights by combining the newly created understanding with the anticipated business implication to point out the steering direction of
the organisation
Dr Christopher Stillings Head of Marketing Excellence, Polycarbonates Business Unit
David Hartmann Head of Sales Excellence, Polycarbonates, Asia Pacific
1130 Plenary Four – Culture brand research: Being smart about insights in the right context
Vladimir Djurovic President
Labbrand, China
1215 Plenary Five – Interpreting intelligence by visualising data collection for greater business development planning
Tyrone Almeida Director, Insights & Planning, Asia Pacific & South Africa
Kellogg Company, Singapore
1300 Networking Luncheon
STREAM ONE
MARkETING INTELLIGENCE (MI) AND MARkET DEvELOPMENT STRATEGIES
1415 Tapping into the innovation of Chinese consumer intelligence in the digital
era for greater commercial success
• Aggregating insights through monitoring the customers footprints and traffic
flow in shopping malls
• Determining your customers lifestyles and spending power through data analysis
to optimise your commercial and promotional strategies
• Implementing customer intelligence programmes to improve company operations
and strategic planning
1500 Streamlining intelligence processes to enhance new customer acquisition, grow
revenue, and retain existing customers in China’s competitive marketplace
• Eliciting customer intelligence by extracting actionable insights out of the data
• Determining your customer profiles to form acquisition plans that match the
current sales and marketing process
• Building your CRM strategies with your ideal customer profiles and aligning with
sales, marketing and services teams
• Increasing data consistency and easing the analysing process to make the most
of your CRM
How does marketing intelligence provide value by creating a view of the future
and supporting the company and markets growth?
• Arming with capabilities and technologies to transform huge amounts of
transactional data into actionable market insights
• Strategically allocating your resources to again genuine consumer behaviours
which is an important aspect of marketing intelligence
• Leveraging on marketing intelligence to create profitable marketing plans
and campaigns
Moderator:
Roger Artinoff National Trade Marketing Manager – Category Development
Panellists:
1700 Closing Remarks from Stream Chair and End of Day Two
STREAM TWO
COMPETITIvE INTELLIGENCE (CI) AND STRATEGIC MANAGEMENT
Allianz, Germany
1415 Building a robust strategy to navigate in the changing business climate
• Revealing the process of successfully transforming intelligence into strategy
• Crafting a realistic and actionable plan via identifying needs and expectations,
and competition in your target market
• Developing “quick wins” that provide important milestones and build
momentum in the strategic processes
• Determining competitive benchmarks for success with specific and achievable
goals for continuous growth
Atul Deshpande Associate Director, Asia Pacific TSU R&D Strategy
Sanofi, China
1500 Establishing competitive strategy for expanding into emerging markets with
new competitors
• Learning from the competitive intelligence to understand the current market players
• Deepening market and industry intelligence to quantify potential opportunities
• Defining an emerging market entry strategy and operating model for long-term
corporate development
• Creating a powerful incentive scheme to presenting the in emerging markets
Jie Yin Director, Business Development and Investment
MicroPort Medical, China
Accelerating effective decision making by connecting competitive intelligence
with strategies
• Building an intelligence collection as the foundation system from competitor analysis
• Determining areas where intelligence is needed in business decision making
• Increasing the data usability from various sources of information by
standardisation, globalisation and compliance to well fitting company vision
Moderator:
Atul Deshpande Associate Director, Unit Strategy Officer, APAC TSU
Sanofi, China
Panellists:
Dr Christopher Stillings Head of Marketing Excellence, Polycarbonates Business Unit
Cathy Jia Segment Marketing Manager
Kimberly-Clark Professional, China
1700 Closing Remarks from Stream Chair and End of Day Two

Day Three – Intensive Workshop
Friday 28th February 2014
w
“MAkING DATA WORk – DRIvING DECISIONS THROUGH WORLD-CLASS DATA ANALySIS
AND INCORPORATION” WORkSHOP
Many companies are flooded with huge amounts of data available in corporate databases,
data warehouse or any of the traditional or digital data platforms. One of the key challenges
is how to optimally utilise the overloaded data and use analytics to better understand,
manage, and strategically exploit the complex dynamics of customers’ behaviours and
changes of business environment.
This full-day intensive workshop will help you navigate the steps involved when working out
an analytics project in a practical business setting. After discussing the key data pre-
processing activities, the trainer will elaborate how you can efficiently use and deploy both
predictive and descriptive data analysis to optimise and streamline your strategic business
planning processes such as commercial campaigns and risk management.
Session One
Mastering analysis tools and techniques to ensure your intelligence’s action ability
• Filtering and organising data according to your business needs (benchmarking tools, etc)
• Creating a holistic picture of the business environment using business analysis techniques:
- Exploring new methodologies and tools for collection, collation, analysis and
reporting intelligence
- Applying Accelerated Analysis method to better equip the analyst toolkit
- Examining intelligence validity and reliability to maximise its action ability
- Understanding PESTLE (Political, Economic, Social and Technology) analysis, Win Loss Analysis
Session Two
Anticipating competitive activities and market movements
• Evaluating competitors’ current actions and market movement patterns
• Gaining insights into your competitive environment using industry data analysis methods
• Using war games as a tool for benchmarking strategies and challenging assumptions
• Using game theory and decision tree analysis approaches for strategic planning
• Better anticipating and identifying potential risks, its measurement, evaluation and
possible solutions
Session Three
Communicating and delivering intelligence effectively to empower business
decision making
• Maximising the efficacy of gathered data by identifying key stakeholders of the end product
• Assessing cognitive biases and mindsets (blind spots)
• Utilising environment, infrastructure and cultural innovation for better communication
of intelligence
• Applying identification, liaison, building and maintaining key sources for information
(externally and internally)
• Getting feedback on disseminated intelligence reports and how to re-integrate them to
enhance the cycle
• Enhancing better decision making through proactive risk management and CI process
Session Four
Integrating intelligence into strategic planning to sustain your competitive advantage
• Justifying the investment spent on CI and how it benefits your organisation in the long run
• Developing a robust implementation plan – Incorporating intelligence into the business
strategy process and turning it into a valuable corporate asset
• Building and maintaining an internal source network (a.k.a CI Champions)
• Developing intelligence processes to better facilitate advantages for business functions
Facilitated by:
About the Workshop Trainer:
Suki Fuller is a Strategic, Competitive and Market Intelligence Advisor with over 13 years
international and diverse experience. Recognised and noted for early adoption of new
technologies in the advancement of competitive intelligence, her areas of focus lie within
competitive advantage and emergent strategies for intelligence gathering including the
Accelerated Analysis Method.
Suki was a Project Manager for Centre for Intelligence Research Analysis and Training
(CIRAT), where she conducted Competitive / Business Intelligence (CI / BI) analysis for
various corporations, including Fortune 500 companies: IPOS (Intellectual Property
Office of Singapore), GE Healthcare, Guardian News and Media, BMW, Coach,
Sanofi Aventis, Harley Davidson etc; She also served as a Technology Intelligence
Analyst conducting customised research and analysis regarding technology trends with the
U.S. Department of Defence (DoD); And Engine Division Competitive and Financial
Intelligence Analyst, identifying, collecting and analysing data patterns to anticipate future
trends and providing strategic advice to Engine Division Global Head with Navistar; Suki
spent three years as a Research Analyst with The Dunn Group, Inc (TDG). She performed in-
depth research, compilation, and analysis of complex sensitive information through primary
and secondary methods using proven elicitation techniques in Biotech, Healthcare, and
Pharmaceutical sectors. And she designed, implemented and provided trainings on analytic
methodologies for a new internal “Lunch ‘n’ Learn” programmes; she even taught in
Shandong University of Technology as a Adjunct Professor for a year, where she developed,
designed and taught four business management focused courses.
Suki has an Intelligence Studies B.A from Mercyhurst University and a Strategy and
Marketing M.B.A from Centenary College. She has been invited to speak by international
intelligence organisations including China Institute of Competitive Intelligence (CICI);
Strategic and Competitive Intelligence Professionals (SCIP); and the International Association
for Intelligence Education (IAFIE).
marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support
and commitment.
Workshop Schedule:
0830 Registration and coffee
0900 Morning session commences
1030 Morning refreshments and networking break
1100 Morning session re-commences
1230 Networking luncheon
1330 Afternoon session commences
1500 Afternoon refreshments and networking break
1530 Afternoon session re-commences
1700 Workshop concludes
Business Development Opportunities:
A limited amount of sponsorship opportunities are available for this conference. These
include, but are not limited to opportunity to present case studies, exhibit, host networking
functions, and benefit from the extensive branding and marketing exposure generated
throughout the lifecycle of the event.
For further information please contact Peter Morgan on +61 2 9238 7200 or email
PeterM@marcusevansau.com

More About The Event
Why you Cannot Miss this Event:
Following a successful I-Biz 2013 Forum, it further proves that an excellent
business plan and marketing strategy takes both competitive intelligence and
market insights into consideration. They provide you a reason why your
customers go to your competitors and why your customers choose to stay with
you. By understanding the reason, you will be able to hold the key to stay at
the front of the curve. Especially with today’s changing consumer behaviours,
evolving technologies and complex business environment, intelligence is the
‘weapon’ for organisations to compete and win in the ‘war-zone’, by
transforming tumultuous information into new market entry opportunities and
strategic business planning.
2nd Annual I-Biz Forum: Intelligence for Business Forum will gather
researchers, marketers, and business and strategy planners to continue
capitalising on real-time information, exploring the latest research
methodologies, and planning actionable strategies to drive your business
forward. This premier conference will provide you a stimulating platform
packed with practical case studies and interactive discussions that allow you to
rethink your competitive intelligence approach, perform world-class market
research in traditional and digital channels, conduct meaningful data analytics
and apply design-led thinking in your decision making process, upscale your
storytelling skills, and eventually, achieve higher ROI on your intelligence efforts
and be a greater business advisor. It will also feature an intensive workshop on
“Making data work – driving decisions through world-class data
analysis and incorporation” on the third day.
Tailor-make your own agenda by choosing the streams of your interests:
Stream One: Marketing Intelligence (MI) and Market
Development Strategies
Stream Two: Competitive Intelligence (CI) and
Strategic Management
Who Should Attend:
This forum is designed for all personnel involved in intelligence, competitive
intelligence, market research, marketing, business development, business insights,
and consumer and shopper insights. It also addresses staffs from other
departments such as marketing, corporate planning, strategic planning, and
business development in so far as they are subject to converting market research,
consumer insights, and competitor analysis into business and marketing strategy.
Vice Presidents, General Managers, Directors, Heads, Senior Managers,
Managers, from:
From all industries:
• Competitive Intelligence
• Marketing Intelligence
• Business Intelligence
• Marketing
• Market Entry
• Marketing Strategy
• Business Development
• Strategic Planning
• Corporate Planning
• Market Research
• Market Insight
• Consumer Insight
• Shopper Marketing
• Digital Marketing
• Digital Analytics
• Database Management
• Shopper Insights
• Business Planning
• Business Unit
• Business Insights
• Consumer Goods
• Consumer Electrics
& Electronics
• Food & Beverage
• Pharmaceuticals
and Healthcare
• Automotive
• Retail
• E-Commerce
• Telecommunications
• Power & Energy
• Oil & Gas
• Chemical
• Manufacturing
• Building and Construction
• Logistics and Transportation
Gold Plus Sponsor:
Labbrand is the leading China-based brand consultancy that provides market and
consumer research, brand strategy, and creative services. By giving research a more
important role, Labbrand has become an industry leader and effectively utilizes
focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other
comprehensive research methodologies to develop and manage successful brands.
www.labbrand.com
Official Online Media Partner:
Shichangbu, which is in Chinese Pinyin, literally means “Marketing
Department”. Shichangbu.com, which was founded in 2006, is now China’s
leading vertical professional portal for marketers. It now has over 400,000
registered users, of which over 50,000 are of real names. Its daily pageviews
have reached around 200,000 and its monthly unique ID visitors have reached
over 370,000.
Gold Sponsor:
Oracle provides the world's most complete, open, and integrated business software
and hardware systems to more than 370,000 customers—including 100 of the
Fortune 100—that represent a variety of sizes and industries in more than 145
countries around the globe. The combination of Oracle and Sun means that
customers can benefit from fully integrated systems—the entire stack, from
applications to disk—that are faster, more reliable, and lower cost.
Oracle engineers hardware and software to work together in the cloud and in
your data center–from servers and storage, to database and middleware,
through applications. Oracle systems:
• Provide better performance, reliability, security, and flexibility
• Lower the cost and complexity of IT implementation and management
• Deliver greater productivity, agility, and better business intelligence
For customers needing modular solutions, Oracle's open architecture and
multiple operating-system options also give customers unmatched benefits
from best-of-breed products in every layer of the stack, allowing them to build
the best infrastructure for their enterprise.
Business Development Sponsor:
SinoFaith IP Group, the first and largest firm that providing IP related
protection and consulting services in Mainland China. SinoFaith aims at
providing full protection to our client's IP and competitive capability and
guarantees innovation activities in China. Our vision is to establish SinoFaith a
well-recognized brand of IP services worldwide.
SinoFaith was established in 2009, its predecessor, SunFaith was established in
1996. Headquartered in Shanghai, now SinoFaith has offices in over 10 cities
and over 400 full-time employees nationwide. SinoFaith offer a full-range of
services on IP related protection and consulting, Market research and
competitive intelligence researches.
As an important business unit of SinoFaith, the research services are focused on
the manufacturing industries and healthcare related industries. On the type of
services, SinoFaith offers:
• Industry Analysis and Market Entry Research
• Qualitative and Quantitative Market Research
• Tradeshow Intelligence Services
• Research and Monitoring on Competitive Intelligence
• Corporate Due Diligence Check
• Sales & Market Intelligence Research
• Media Monitoring

conferences
充分利用关键的数据和情报，以获得竞争优势。
了解一个伟大的商业交易不同于普通智慧，
智慧不仅仅是信息本身，
同时也包括判断信息的收集与使用方式。
中国上海锦江汤臣洲际大酒店
2014年2月26–28日
著名演讲和讨论嘉宾：
参会的益处:
• 提高您的情报收集方案，以推动业务规划
• 为商业目标收集可靠的信息
• 提高调研的效率，以提高信息情报的投资回报
• 深入网络世界发掘隐藏的信息资讯
• 加强您的数据分析技巧，以获得更好的分析效果
• 将市场和竞争对手的情报转化为可操作的战略
• 利用数码化平台和社交媒体以获取即时的信息情报
• 配备最新科技技术以进行有效的研究工作
• 通过大数据分析以提高情报工作效率
• 培养分析技能，成为优秀的战略顾问和决策者
Tyrone Almeida 总监，业务解析和规划，亚洲和非洲
家乐氏公司，新加坡
David Lee 总监，网上零售及社交媒体商务部，亚太及日本区
戴尔，新加坡
Christopher Stillings 博士营销卓越总监，聚碳酸酯业务部
拜耳材料科技，中国
David Hartmann 销售卓越总监，聚碳酸酯业务部，
亚太区
Goh Teck Joo 营销总监，PC 客户端，中国新兴市场
英特尔，中国
Ken Chou 中国区总经理
WD-40 公司，中国
Aaron Zhong 亚太区架构专家，EPM BI商务智能云服务器
甲骨文，中国
Lili Wang 总监，企业品牌及传讯
帝斯曼，中国
Atul Deshpande 副总监，TSU 业务部战略，亚太区
赛诺菲，中国
Taylor Zheng 总经理，零售
上海立天唐人投资集团有限公司，中国
Santosh Katti 销售总监，国家业务
强生公司，新加坡
Vladimir Djurovic 总裁
朗标，中国
Edward Zhan 总监，营销贸易，北部地区
汇源果汁集团有限公司，中国
Anson He 副总监，销售发展部-立顿
百事，中国
Regina Galang 创新总监
帝亚吉欧，中国
Kaya Qin 市场总监，天猫国际业务
阿里巴巴集团，中国
Alan Yong 总监，区域网路解决方案，北亚区及中国
利洁时，中国
Jie Yin 总监，业务发展及投资
微创医疗，中国
Milly Zhou 全国渠道管理经理
雅芳，中国
Roger Artinoff 全国贸易营销经理，类别开发
利洁时，中国
Michael Xie 新类别部门主任、副总监，销售中心
江苏五星电器有限公司，百思买，中国
Xiaoyu Cheng 总经理
北京维护工程有限公司，中国
Cathy Jia 全国细分市场经理
金佰利专业，中国
Ricky Chung 总经理，营销
平安保险，中国
大会主席：
Suki Fuller 战略、竞争和市场情报顾问
DC Analytics，英国和德国
Reinhardt Schink博士总监，市场分析及策略部
安联，德国
独家！
论坛第三天（2月28日）专题培训：由拥有13年国际经验的战略、竞争和市场情报顾问 Suki Fuller 主持的“如何善用数据–通过应用世界级的数据分析和组合以驾驭更好的商业决策”
卡尔•萨根博士
Gold Plus Sponsor: Gold Sponsor: Business Development Sponsor: 特邀职业合作媒体:

0830 签到与早茶
0900 大会主席致词
Suki Fuller 战略、竞争和市场情报顾问
0915 专题演讲一–探索数据如何改变现时的消费品行业：利用大数据加快客户分析收集，打造完美的客户体验方案
Alan Yong 总监，区域网路解决方案，北亚区及中国
利洁时，中国
1015 专题演讲二–从大数据至大情报获得新的见解及动向，以推动企业发展
Aaron Zhong 亚太区架构专家，EPM BI 商务智能云服务器
甲骨文，中国
1100 茶歇
1130 专题演讲三–善用网络社区所搜集的数据，为您的电子业务带来新的市场见解
戴尔，新加坡
1230 午餐
第1天
星期三 2014年2月26日
第一分场
市场情报和市场开拓战略
1350 分场主席致词
帝斯曼，中国
1400 应用独特的金融市场见解以达成提供最佳的金融服务
• 根据现实用户和市场的需求和喜好的见解，打造一个最合适的市场营销模式
• 根据市场调研报告，为产品注入创新、利润增长和风险缓释各种因素以达
成最高和可衡量结果
• 建立及提升方便快捷的商务平台以满足市场与客户的需求
Ricky Chung 总经理，营销
平安保险，中国
1445 善用品牌和电子商务，以将营销思路和见解提高至最高境界
• 探索电子商务市场的潜在资讯
• 结合电子商务网站及与品牌相关的业务数据以便加入创意思考
• 了解国内品牌用户行为和电子商务消费者的心态，以实现更大的营销投资
回报率
Kaya Qin 市场总监，天猫国际业务
阿里巴巴集团，中国
1530 茶歇
1600 通过运用正确的市场洞察结果与期望，实践满足客户体验的创新项目
• 检测不断变化的市场趋势和动态以标准化和调整您的市场定位
• 透过不同的渠道分析客户的需求以缩小所提供的服务的品质和客户需求之间
的距离
• 开发客户体验，以满足他们的期望
Goh Teck Joo 营销总监，PC 客户端，中国新兴市场
英特尔，中国
1645 p 嘉宾讨论环节：
获得最佳的数据信息：透过深入了解客户需求，大数据分析、移动媒体研究
以及社交媒体研究，以提高营销效果和客户忠诚度
• 发掘全新的数据连接和关系
• 开启市场洞察力以更好的了解客户、识别和预测新的营销机会
• 通过相互的的沟通，建立客户对产品、服务和品牌相关性的客户信赖
主持嘉宾：
戴尔，新加坡
讨论嘉宾：
帝斯曼，中国
Anson He 副总监，销售发展部-立顿
百事，中国
1730 分场主席总结致词，第一天结束
第二分场
竞争情报和战略管理
1400 培养创意和个性化的情报分析报告以提升其兴趣及结果
• 加强跨部门的沟通，了解他们的需求和期望，以提供有用的情报
• 整合来自多个资源的所有信息和资料，组合成为引人注目的故事内容
• 利用研究数据、观点和思想来支持您的故事
• 以创意和简单易懂的方式传达研究数据并传达建设性信息
1445 与合作伙伴结合并建立创意性智能信息，以实现在当今商业领域的领先地位
• 通过不同渠道及方式收集知识和信息，以获取影响商业决策的资讯
• 应用创新绩效做商业战略规划
• 与商业伙伴制定更明智、以行动为导向的决策过程，以达到更好地商业效果
Regina Galang 创新总监
帝亚吉欧，中国
1530 茶歇
1600 应用关键性的商业智能作战略性的业务规划，以满足企业在中国市场的业务
目标
• 研究适合企业在新兴市场具体规划的业务策略所需的商业智能
• 应用市场评估战略的选项和潜在的能力，识别企业长期和短期的目标
• 通过策略性的商业智能分析以提升与客户作商业洽谈的成功率
Michael Xie 新类别部门主任、副总监，销售中心
江苏五星电器有限公司，百思买，中国
除工具驱动的竞争情报搜集之外，企业在中国市场面临什么其他机会和挑战？
• 确认全球商业环境的趋势，以塑造一个全面的情报框架
• 清楚分类和排序有关信息以方便和有效的随时获取资料
• 应用竞争情报做商业计划同时考虑人口结构、文化和环境因素
主持嘉宾：
David Hartmann 销售卓越总监，聚碳酸酯业务部，亚太区
讨论嘉宾：
Xiaoyu Cheng 总经理
北京维护工程有限公司，中国
Milly Zhou 全国渠道管理经理
雅芳，中国
1730 分场主席总结致词，第一天结束

第2天
星期四 2014年2月27日
0850 大会主席致词
安联，德国
0900 专题演讲一 - 黑天鹅、大数据和商业智能：商业判断会在近期内过时吗？
安联，德国
0945 专题演讲二–应用市场和消费者的分析结果作为可操作性的业务智能和商业决策
Santosh Katti 销售总监，国家业务
强生公司，新加坡
1030 茶歇
1045 专题演讲三–结合全新创建和预期的业务情报的理解，以指引企业发展方向
Christopher Stillings博士营销卓越总监，聚碳酸酯业务部
David Hartmann 销售卓越总监，聚碳酸酯业务部，亚太区
1130 专题演讲四–品牌的文化调研：在正确的环境下分析调研信息
Vladimir Djurovic 总裁
朗标，中国
1215 专题演讲五–通过数据视解化解读情报数据，以提高企业发展规划效率
Tyrone Almeida 总监，业务解析和规划，亚洲和非洲
家乐氏公司，新加坡
1300 午餐
第一分场
市场情报和市场开拓战略
1415 深入应用创新时代的科技探索消费者情报
• 从客户的足迹和商场的人流量收集并分析所需客户数据
• 透过大数据分析客户的生活方式和消费能力，以优化您的商业策略
• 实现客户智能分析可创造盈利的商业和推广活动以提高企业营运效率和成绩
1500 通过利用独特的市场见解已达成成功的新产品发布
• 根据现实用户和市场的需求和喜好的见解，打造一个最合适的市场营销模式
• 密切监察整个产品成长过程中的资料见解，并建设可持续发展的能力
• 根据市场调研报告，为产品注入创新、利润增长和风险缓释各种因素以达
成最高和可衡量结果
1545 茶歇
如何利用营销智能信息创造企业未来的前景，并提高企业价值和市场的增长？
• 善用调研分析技术和科技，将巨额交易数据转化为可操作的市场洞察资料
• 在以消费者行为为主的营销情报下，策略性分配您的资源
• 利用营销情报创造有利可图的市场推广计划和宣传活动
主持嘉宾：
Roger Artinoff 全国贸易营销经理，类别开发
利洁时，中国
讨论嘉宾：
1700 分场主席总结致词，第二天结束
第二分场
竞争情报和战略管理
安联，德国
1415 构建一个稳健的策略，作为在不断变化的业务环境中的导航
• 展示将数据信息转变成企业竞争战略的成功例子
• 通过辨识目标市场的需求和期望，实行可操作性的企业规划
• 实行“速赢”的计划以打造重要里程碑及提企业竞争动力
• 通过具体和可行的目标，确定竞争能力成功准则
赛诺菲，中国
1500 制定有效的竞争战略，以提升在新兴市场和新竞争者的竞争能力
• 应用竞争情报学习和了解当前的市场主轴
• 深入市场和行业情报以发掘潜在的商机
• 定位一个新兴市场的进入战略和营运模式作为企业长远发展根基
• 建立在新兴市场的强者形象
Jie Yin 总监，业务发展及投资
微创医疗，中国
1545 茶歇
通过利用竞争情报加快商业决策策略
• 建立一个以竞争对手分析为基础的情报收集系统
• 确定业务决策所需情报的领域
• 由标准化、全球化和合规划的角度提高数据的可用性以配合企业发展远景
主持嘉宾：
赛诺菲，中国
讨论嘉宾：
Christopher Stillings博士营销卓越总监，聚碳酸酯业务部
Cathy Jia 全国细分市场经理
金佰利专业，中国
1700 分场主席总结致词，第二天结束

第3天–专题培训
星期五 2014年2月28日
“如何善用数据–通过应用世界级的数据分析和组合以驾驭更好的商业决策”专题培训
许多企业不管传统或数码数据平台的数据库都充斥着大量的数据，而企业主要的挑战
之一就是如何使用超载的数据，利用数据分析以更好地了解、管理和战略性的探索动
态复杂的客户行为和商业环境变化。
此次为期一天的专题培训将引导您认知和了解在市场分析的实际商业环境中所需的步
骤。在讨论有关关键数据处理前奏后，导师将阐述如何能有效的使用和部署，利用商
业活动和风向管理的预测和描述性数据分析，以优化和简化您的战略业务流程。
第一环节
掌握数据分析工具和技术，以确保您的情报可实践性
• 根据您的业务需求过滤和组织数据（基准测试工具等）
• 利用业务分析技术创建一个全面的营商环境蓝图
- 探索收集、整理、分析和报告竞争情报的最新方法和工具
- 应用加速分析方法，以更好的装备分析师的工具箱
- 检查情报的有效性和可靠性，以最大限度的发挥其可行性
- 了解 PESTLE（政治、经济、社会及科技）分析模型, 胜负率分析
第二环节
预测竞争能力的活动和市场走势
• 评估竞争对手目前的行动和市场运作模式
• 使用行业数据分析方法，洞察您所在的竞争环境走势
• 利用战争游戏作为假设性挑战和标杆战略的工具
• 使用博弈论和决策树分析法进行战略规划
• 利用测量、评估和可行性解决方案以更好的预测和识别潜在的风险
第三环节
有效的沟通和互相提供情报，以更有效地进行商业决策
• 确认最终产品的关键利益攸关方以发挥所搜集数据的最大绩效
• 评估所认知偏见和心态（调研盲点）
• 利用环境、基础设施和文化创新，以作更好的情报沟通和交流
• 应用识别、联系、建设和维持信息的主要来源（内部和外部）
• 透过进取性的风险管理和竞争情报搜集，加强商业决策
第四环节
整合情报和战略规划以维持您的竞争优势
• 证明在商业情报所投资的开销如何有利影响企业的长远发展
• 发展强大的实施计划–将情报工作融入业务战略程序，并把它变成有价值的企业资产
• 建立和维持内部网络基础（又名竞争情报冠军）
• 发展商业情报搜集过程，以更好的促进企业业务优势
专题培训导师:
Suki Fuller 战略、竞争力和市场情报顾问
关于专题培训导师：
Suki Fuller 战略、竞争力和市场情报顾问
作为一个战略、竞争力和市场情报顾问，Suki拥有13年的情报分析经验。她领导着
DC Analytics’ 欧洲办事处，通过定量和定型的研究方法为跨行业的国际公司的管
理高层提供第一手和二手的情报并提供战略咨询。她的专业领域在于利用各种传统
和新科技分析方法作战略情报收集和竞争优势分析。
Suki 曾经是情报分析研究和培训中心 (CIRAT) 的项目经理,为各种企业包括财富500
强企业、新闻机构、国际金融机构和政府机构如:新加坡知识产权局、通用电气医疗
集团、卫报新闻传媒、宝马汽车、蔻驰、赛诺菲-安万特、哈雷戴维森等提供竞争和
商业情报的分析。此外,她还担任美国国防部(DoD)的科技情报分析员,以进行科技发
展趋势的定制研究和情报分析。她也曾任Navistar公司发动机部门的竞争和金融情报
分析员,为部门主管识别、收集和分析数据以预测行业的未来发展趋势并提供战略咨
询。除此之外,Suki 也曾经在邓恩集团一家总部设于新泽西州的医药情报咨询公司担
任了3年的分析师,利用成熟的启发式技术和分析复杂的敏感信息,并透过主要的调研
技术:为生物技术、医疗保健和制药行业进行了深入的研究、编译和分析工作。同时,
她也为公司设计和实施,为内部员工提供数据分析方法的“午餐培训”课程。她甚至
作为兼职教授在山东科技大学任教一年，开发、设计和讲授4个商业管理课程。
Suki 拥有梅希赫斯特大学情报研究学院的商业情报学士学位，以及美国圣塔利大学
的战略和市场营销的工商管理学硕士。她曾应邀到多个国际情报机构，包括之中国
情报研究 (CICI)、竞争情报从业者协会 (SCIP)、和国际情报教育协会 (IAFIE) 演讲。
w
marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support
and commitment.
培训日程表
0900 上午培训环节开始
1030 茶歇与交流
1100 上午继续
1230 午餐
1330 下午培训环节开始
1500 茶歇与交流
1530 下午继续
1700 总结
Business Development Opportunities:
A limited amount of sponsorship opportunities are available for this conference.
These include, but are not limited to opportunity to present case studies, exhibit,
host networking functions, and benefit from the extensive branding and marketing
exposure generated throughout the lifecycle of the event.
For further information please contact Peter Morgan on +61 2 9238 7200 or email
PeterM@marcusevansau.com

为什么您不能错过此论坛：
成功主办的I-Biz 2013论坛进一步地证明一个优秀的商业计划和营销
策略需要竞争情报和市场调研作为主要配合。它们提供您一个理由，
让您了解客户选择竞争对手或者选择您的原因。当您理解了当中的原
因，您将可以把握持续立足在市场前端的重点；特别是当今市场不断
变化的消费者行为、层出不穷的科技和复杂的商业环境，情报是企业
在竞争中，将不断变化的信息转化为进入新市场和企业战略规划的“
武器”。
第二届I-Biz：商业情报论坛将聚集市场研究、营销、业务和战略计划的
专业人士，利用实时的信息继续探索最新的市场研究方法和可操作的战
略规划，以推动企业业务向前发展。这首要的会议将为您提供一个集合
实际案例研究分享和互动讨论时段的平台，让您重新审查您的竞争情报
方法，在传统和数码化的结合下进行顶尖的市场研究、进行有意义的数
据分析、信息资讯讲解技巧和利用思维设计主导的方式刺激商业决策，
从而实现高回资率的情报工作并成为成功地商业顾问。同时，主办单位
在论坛的第三天为您准备了为题“如何善用数据–通过应用世界级的数
据分析和组合以驾驭更好的商业决策”的专题培训。
您可根据自己的业务和兴趣选择不同的分会场以量身制定论坛议程：
第一分场：营销情报 (MI) 和市场开拓战略
第二分场：竞争情报 (CI) 和战略管理
谁应参与：
此次论坛是专为所有参与情报、竞争情报、市场研究、市场营销、业
务发展、业务调研、消费者和购物者调研的专业人士所设计。此外，
也欢迎其他日程工作与市场情报、消费者调研、竞争对手分析作为业
务和营销策略等，如营销、企业规划、战略规划、业务发展的专业人
士加入我们的论坛！
来自以下部门的副总裁、总经理、总监、高级经理、经理：
来自以下行业：
• 竞争情报
• 商业情报
• 市场情报
• 市场营销
• 市场准入
• 营销战略
• 业务发展
• 战略规划
• 企业策略
• 市场调查
• 市场洞察
• 消费者洞察
• 购物者营销
• 数字化营销
• 数字化分析
• 数据库管理
• 购物者洞察
• 商业规划
• 商业业务部
• 商业洞察力
• 消费者产品
• 消费者电子产品
• 饮食和饮料
• 零售
• 电子商务
• 通讯
• 制药和消费者健康
• 汽车
• 机械
• 能源
• 建筑材料
• 汽油
• 化学
• 物流和运输
Gold Plus Sponsor:
Labbrand 朗标是一家根植中国的领先品牌咨询公司，提供包括市场和
消费者研究，品牌策略以及创意服务。朗标将调研放在更为重要的位
置，成为了业内的领先者。朗标有效地运用焦点小组、符号学研究、
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造和管理成功的品牌。
特邀职业合作媒体:
市场部网，成立于2006年，是国内唯一针对企业市场人的职业垂直网
站，为企业市场人提供免费的知识、社交和工具服务。现有注册会员
40万，每月不重复访问用户达30万。
More About The Event
Gold Sponsor:
甲骨文公司创立于1977年，总部位于美国加利福尼亚州红木城，在全
球超过145个国家拥有逾39万个客户，其中包括所有《财富》100强公
司。甲骨文公司提供优化和全面集成的商业硬件和软件系统，帮助客
户简化IT，推动创新。世界上的所有行业几乎都在应用Oracle技术。
Oracle是第一个跨整个产品线（数据库、业务应用软件和应用软件开
发与决策支持工具）开发和部署100%基于互联网的企业软件的公司。
现在，Oracle致力于使所有软件都能够协同工作（即采用套件方式），
其他公司、分析家和新闻媒体逐渐认识到选择Oracle是正确的。
Business Development Sponsor:
上海新诤信知识产权服务股份有限公司，是中国大陆第一家知识产权
服务及咨询行业的股份制企业，同时也是最大的知识产权保护和管理
咨询、品牌维权服务的外包机构，以“保护知识产权和无形资产，促
进企业创新”为使命，致力于成为具有国际影响力的知识产权服务
品牌。
新诤信成立于2009年，其前身上海诤信咨询成立于1996年，目前在国
内超过10个城市设有办事机构，全职员工逾400人。经过持续的业务
创新和产业链延伸，目前提供的服务涵盖：品牌保护、知识产权托管、
市场研究以及竞争情报服务等。
作为新诤信重要的业务模块，市场研究和竞争情报主要针对制造业与
医疗产品行业，提供的服务按类型分：
• 行业分析/市场进入支持
• 定量和定性市场研究
• 展会情报
• 竞争对手分析与监测
• 公司研究 & 合作伙伴尽职调查
• 销售与市场情报
• 媒体/舆论监测

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