This document presents a proposal for an organic toothpaste made from eggshells called ShellGuard+. It would utilize eggshell waste from food producers as its main ingredient. The proposal includes plans for production, marketing, financial projections, and socio-economic benefits. It finds there is demand potential but also an oversupply of mainstream toothpaste. The product aims to provide an economical alternative while benefiting the environment and local communities. Technical studies show feasibility for production. Financial analysis projects profitability with a 32.88% return on investment and 3.92 year payback period.

1. ShellGuard+
(An Organic Toothpaste made from Eggshells)
Bondoc, Christine Laine F.
Dayrit, Maria Benemella Claire O.

2. Toothpaste
A mainstay when it
comes to caring for the
teeth.
Important to the
maintenance of the oral
hygiene.

3. Toothpaste with Toxic Ingredients
Mainstream
toothpaste
contains toxic
ingredients.

4. Eggshells
Many agricultural wastes
are reported to be effective
feedstock in making useful
products and one of these is
eggshells from food
producers.
Central Luzon: 27,533
MT (1st quarter 2018)
11%
Eggshell wastes:
3,028.63 MT (1st
quarter 2018)

5. Eggshells
As eggshells contain
high amounts of
calcium carbonate or
calcite, they have the
potential to be used as
limestone or lime in a
variety of applications

6. Aim of the Study
To produce an organic toothpaste made from
eggshells that would be economical for the
country.

7. Significance of the Study
The significance of the study is to transform an
agricultural waste, specifically eggshells, into
a value-added material that is economical in
the country.
Reduce the use of mainstream toothpaste by
using organic toothpaste as an alternative.

8. VISION
MISSION

9. Type of Ownership

10. Organizational Structure

11. Company Logo

12. Product Logo

13. Salary Structure and Compensation Table (2018)
Job Position Quantity
Gross Pay Employee's Contribution Compensation
Basic
Salary per
Month
Total
Monthly
Salary
SSS PhilHealth Pag-Ibig
13th
Month Pay
Monthly Yearly
I. Administrative
General
Manager
1 20,000.00 20,000.00 1,178.70 250.00 100.00 20,000.00 21,528.70 278,344.40
Bookkeeper 1 15,000.00 15,000.00 1,105.00 187.50 100.00 15,000.00 16,392.50 211,710.00
Sales
Representative
1 14,000.00 14,000.00 1,031.30 175.00 100.00 14,000.00 15,306.30 197,675.60
Subtotal 49,000.00 49,000.00 3,315.00 612.50 300.00 49,000.00 53,227.50 687,730.00
II. Indirect Labor
Production
Supervisor
1 18,000.00 18,000.00 1,178.70 225.00 100.00 18,000.00 19,503.70 252,044.40
Company
Driver
1 8,700.00 8,700.00 626.20 100.00 100.00 8,700.00 9,526.20 123,014.40
Maintenance
Personnel
1 8,700.00 8,700.00 626.20 100.00 100.00 8,700.00 9,526.20 123,014.40
Security Guard 2 13,083.33 26,166.67 1,915.40 325.00 200.00 26,166.67 28,607.07 369,451.47
Subtotal 48,483.33 61,566.67 4,346.50 750.00 500.00 61,566.67 67,163.17 867,524.67
III. Direct Labor
Production
Staff
4 8,700.00 34,800.00 2,504.80 400.00 400.00 34,800.00 38,104.80 492,057.60
Subtotal 8,700.00 34,800.00 2,504.80 400.00 400.00 34,800.00 38,104.80 492,057.60
TOTAL 12 106,183.33 145,366.67 10,166.30 1,762.50 1,200.00 145,366.67 158,495.47 2,047,312.27

14. Projected Labor Cost (2019-2023)
Year
Administrative
(in Php)
Indirect Labor
(in Php)
Direct Labor
(in Php)
Total Salary
(in Php)
2019 721,057.20 909,609.40 517,044.00 2,147,710.60
2020 755,832.90 954,730.65 542,561.40 2,253,124.95
2021 791,840.33 988,109.66 569,871.15 2,349,821.14
2022 829,160.68 1,050,497.89 597,823.03 2,477,481.59
2023 868,174.56 1,100,773.62 627,684.18 2,596,632.35

15. MARKET STUDY

16. Product Description
 Organic
toothpaste
 Non-toxic
product
 Provides
multiple health
benefits

17. Uses of the Product

18. Demand Modeling
GROWTH RATE:
• Angeles City –
4.52%
• City of San
Fernando –
1.68%
• Mabalacat
City – 3.09%

19. *Source: Philippine Statistics Authority

20. *Source: http://population.city/philippines/mabalacat/

21. 109,865 71,771 62,066
173
(45.05%)
113
(29.43%)
98
(25.52%)
243,702
384
384
(100%)
0
(0%)
347
(90.36%)
37
(9.64%)
228
(59.38%)
97.92%

22. Projected Annual Demand
Each Household 24
Ave. Annual Demand of
Toothpaste
Year
Annual Demand of Medium Squeeze-typed Toothpaste (in Pieces)
Total Annual
Demand of
Toothpaste (in
Pieces)
Respondents
that are using
Medium-sized
Toothpaste
Total
Respondents
that are using
Squeeze-typed
Toothpaste
Total Annual
Demand of
Medium Squeeze-
typed Toothpaste
(in Pieces)
2018 5,848,841 59.38% 3,472,749 97.92% 3,400,400
2019 6,023,976 59.38% 3,576,736 97.92% 3,502,220
2020 6,201,048 59.38% 3,681,872 97.92% 3,605,167
2021 6,376,872 59.38% 3,786,268 97.92% 3,707,387
2022 6,551,424 59.38% 3,889,908 97.92% 3,808,868
2023 6,724,680 59.38% 3,992,779 97.92% 3,909,596

23. Projected Supply
Projected Year Projected Annual Supply
2018
5,922,600
2019
6,094,355
2020
6,271,092
2021
6,452,953
2022
6,640,089
2023
6,832,652
Growth Rate:
2.09%

24. *Source: https://www.statista.com/outlook/70060000/123/oral-care/philippines

25. Demand vs. Supply Analysis
Year Demand (in pieces) Supply (in pieces) Demand Gap
2018 3,400,400 5,922,600 (2,522,200)
2019 3,502,220 6,094,355 (2,592,135)
2020 3,605,167 6,271,092 (2,665,925)
2021 3,707,387 6,452,953 (2,745,566)
2022 3,808,868 6,640,089 (2,831,221)
2023 3,909,596 6,832,652 (2,923,056)

26. Pricing
Average Competitor’s Price: Php 56.03
Projected Year Selling Price (Php) Retail Price (Php)
2019 19.72 23.00
2020 19.81 23.00
2021 19.91 23.50
2022 20.16 23.50
2023 20.41 24.00

27. Promotional Budget
Promotional Tool Source Quantity
Cost per Unit
(in Php)
Total Cost
(in Php)
Poster Heuristix 300 pcs 35.00 10,500.00
Flyers Heuristix 100 reams 100.00 10,000.00
Tarpaulin Heuristix 50 pcs 300.00 15,000.00
Stickers Heuristix 1000 pcs 3.00 3,000.00
Facebook Boost
Post
Facebook 60 days 55.00 3,300.00
Facebook Page
Promotion
Facebook 90 days 100.00 9,000.00
Forum/Seminar
Covered Court
Package Rental
8 times 2,500.00 20,000.00
ShellGuard+
Two-C
Manufacturing
Company
1000 pcs 19.72 19,720.00
Artist Contract StavBenzikry 1 Artist 50,000.00 50,000.00
TOTAL Php140,520.00

28. TECHNICAL STUDY

29. Product Description
 White-colored
Toothpaste
 50-gram
Aluminum
Squeeze Tube
(Tube diameter:
28 mm, length:
145 mm)
 Paperboard Box
(160 mm x 27
mm x 27 mm)

30. Raw Materials Cost
Raw
Materials
Source
Unit Cost
(Php)
Qty U/M
Requirement
per Piece
Total Cost
(Php)
Eggshells
Apring Uraro
Cookies
10 5 kg 0.0026 0.0255
Baking Soda
Alyson’s
Chemical
Enterprises, Inc.
52 1 kg 0.0001 0.0026
Tea Tree Oil
Alyson’s
Chemical
Enterprises, Inc
795 25 mL 0.0020 1.5900
Peppermint
Oil
Alyson’s
Chemical
Enterprises, Inc
367 120 mL 0.0033 1.2233
Coconut Oil
Alyson’s
Chemical
Enterprises, Inc
194.95 125 mL 0.0004 0.0780
Xylitol
Alyson’s
Chemical
Enterprises, Inc
288 500 g 0.0001 0.0288
Xanthan
Gum
Alyson’s
Chemical
Enterprises, Inc
340 1 kg 0.0000001 0.0000340
Glycerin
Alyson’s
Chemical
Enterprises, Inc
300 1 kg 0.0150 4.5000
Sodium
Chloride
(Salt)
Alyson’s
Chemical
Enterprises, Inc
25 1 kg 0.0001 0.0025
Distilled
Water
Miracle Spring 130 6 gallon 0.000925682 0.1203
Total 7.60

31. Manufacturing Process

32. Plant Location
• It is located at Dolores, City of San Fernando, Pampanga

33. Plant Layout

34. Projected Annual Capacity
Year Demand
Market to
Capture (%)
Target Production
Allowable Reject
(3%)
Annual Output
Daily
Demand
2019 3,502,220 17% 595,377 17,861 577,516 2,301
2020 3,605,167 17% 612,878 18,386 594,492 2,368
2021 3,707,387 17% 630,256 18,908 611,348 2,436
2022 3,808,868 17% 647,508 19,425 628,082 2,502
2023 3,909,596 17% 664,631 19,939 644,692 2,568
Projected Utilization and Efficiency
Year Production Defect Rate Actual Output Capacity Design Capacity Utilization Efficiency
2019 595,377 3% 577,516 690,960 864,000 67% 84%
2020 612,878 3% 594,492 690,960 864,000 69% 86%
2021 630,256 3% 611,348 690,960 864,000 71% 88%
2022 647,508 3% 628,082 690,960 864,000 73% 91%
2023 664,631 3% 644,692 690,960 864,000 75% 93%

35. FINANCIAL STUDY

36. SUMMARY
(For the Year 2019)
• Total Project Cost = Php 4,035,665.01
• Net Income = Php 1,325,990.85
• Cash Ending = Php 4,946,566.77
• Rate of Return = 32.88 %
• Payback Period = 3.92 years
• Return on Assets = 21.39%
• Breakeven Volume = 330,245 pieces
• Break-Even Selling Price = Php 16.44

37. SOCIO-ECONOMIC
AND
ENVIRONMENTAL
DESIRABILITY

38. • Contribution to Employment
• Contribution to Government
• Contribution to Local Producers
• Contribution to the Environment

39. CONCLUSION

40. RESULTS OF THE PROTOTYPE
TESTING

41. Thank You and God
Bless!