This document summarizes the key details of a proposed new product called Dual, which is a toothbrush that contains integrated toothpaste. The summary includes: 1) Dual is a toothbrush that contains toothpaste inside an integrated tube and holder, allowing for convenient and precise dosing of paste during brushing. 2) Market research was conducted to understand customer needs around oral care products, and Dual was designed as a 2-in-1 solution for travelers and families. 3) Financial projections estimate that selling Dual at Rs. 65 for adults and Rs. 60 for kids could lead to over Rs. 1.4 crore in annual sales.

2. MISSION
To become the best truly global
consumer products Company. The health
and safety of our customers our
employees, and the communities in
which we operate must be paramount in
all we do.
VISION
Planning our strategies to sustain growth
for the years to come , Our core values of
Caring, Global Teamwork and
Continuous Improvement will continue to
drive our future initiatives.
2
Our Story
We have over 2 years of ecommerce experience in this area of business and we
strive to achieve the following: Develop, empower, enable and maintain
About Us
Dual (Power of 2in 1 ) a unique comfortable
toothbrush with a toothpaste inside. Tube
with paste is integrated into a holder.
The feeding is carried out by pushing the nob
with precise dosing :
*For adults- Like a pea”,
*For Children – Like a rice grasin”.
Dual (Your Mornings made Easy) is a
pioneer in providing a healthy lifestyle and
ease of sing at home and outside
We have got everything it takes to turn
your mundane routine into a quick process.
PROBLEM STATEMENTYEAR - 2019

3. 3
DUAL – EFFECT OF 2 IN 1
SPECIFICATION
DESIGN
DEVELOP
ANALYSIS
IMPLEMENT
TESTING

4. 4P’s OF MARKETING
PRODUCT
PRICE
PROMOTION
PLACE

5. OUR PRODUCT
ANTIBACTERIAL BRUSH
• Would not touch the
toothbrushes of other
family members preventing
bacteria from multiplying.
SOFT BRISTLES
• Best Quality of
Bristles
TRAVEL FRIENDLY
• Oral Care Travel Kit
2 IN 1 (CLUBBED BRUSH
& PASTE)
• No Extra Tubes
EASE OF USE
• Just throw in your bag or
bag pack, take it on an
airplane & fallow your
teeth health wherever you
like
KIDS INTERESTS

6. 6
SHIPPING WEIGHT
ITEM WEIGHT
PACKAGE DIMENSIONS 8.5 *1.2* 0.3 inches
PRODUCT
4 OUNCES
DUAL2
B07CGHTXGR
MANUFACTURER
4 OUNCES
ASIN
COLGATEMANUFACTURER REFERENCE
ANALYSIS
CONCEPT
DESIGN
PRODUCT
DESIGN
CONCEPT
TESTING
LAUNCH

7. PROMOTION
ADULT VARIANT
Cost p.u. Total
Direct Cost 27.1 304875
Direct material 19.6 220500
Polyproylene Handle 2.85 32062.5
Tufters & Bristles 2.5 28125
Springs 0.75 8437.5
Tubes 1.5 16875
Connectors 3.15 35437.5
Rubber 2.35 26437.5
primary Packing 6.5 73125
Direct labour 7.5 84375
Indirect Cost 192463
Factory overhead 13000
Electricity 5000
Insurance 3750
Depreciation 4250
Administration Overhead 10000
Managers Salary 10000
Selling and distribution 169463
Advertisement and Promotion 150938
Secondary Packaging 1.5 16875
Freight 1650
Cost 44.21 497338
Profit 13.00 146267.1058
Sales 59.70 671640.0489
60
KIDS VARIANT
Cost p.u. Total
Direct Cost 29.9 336375
Direct material 22.4 252000
Polyproylene Handle 3.15 35437.5
Tufters & Bristles 3.25 36562.5
Springs 0.75 8437.5
Tubes 1.15 12937.5
Connectors 3.15 35437.5
Rubber 2.45 27562.5
primary Packing 8.5 95625
Direct labour 7.5 84375
Indirect Cost 203150.5
Factory overhead 13000 26000
Electricity 5000 10000
Insurance 3750 7500
Depreciation 4250 8500
Administration Overhead 10000 20000
Managers Salary 10000 20000
Selling and distribution 180150.5
Advertisement and Promotion 150938
Secondary Packaging 2.45 27562.5
Freight 1650
Cost 47.96 539525.5 1036863.5
Profit 14.10 158674.4496 304941.5554
Sales 64.77 728613.002 1400253.051
65

8. PROMOTION

9. KIDS BRUSH ADULTS
Rounded head and multi height extra soft bristles are specifically
designed to fit comfortably around small teeth and mouths.
Do not allow chewing
This brush is designed for children 2 years of age and older who
have their baby teeth and developing molars.
Soft Gum massagers massage Gums
Criss Cross Bristles
Power tip bristles.
MARKETED BY : COLGATE PALMOLIVE(India Pvt Ltd)
Mumbai 400076(Reg Office) Liceneesd user of TM
MADE IN INDIA
TOOTH BRUSH – 1N
Refer coding area for – MRP Incl of all taxes
Call or Write to us :
Tel:
Email :
16:38 O 03/19
MRP 65Rs/-
MARKETED BY : COLGATE
PALMOLIVE(India Pvt Ltd)
Mumbai 400076(Reg Office) Liceneesd
user of TM
MADE IN INDIA
TOOTH BRUSH – 1N
Refer coding area for – MRP Incl of all
taxes
Call or Write to us :
Tel:
Email :
16:38 O 03/19
MRP 60Rs/-

10. SOCIO ECONOMIC SEGMENTATION
DEMOGRAPHIC SEGMENTATION
BENEFIT SEGMENTATION
SEGMENTATION
OCCUPATION
(Frequent Travellers, Travel
Bloggers)
Kids
Adults
Paste+ Brush = Dual
GEOGRAPHIC SEGMENTATION
Tourist Location
Urban Areas

11. TARGETING
Multiple Segment
• Product
Specialisation

12. 12
VALUEPROPOSITION –
Providing Convenience by
combining Toothpaste and
Toothbrush
POSITIONING
A
B
A
B

13. PERCEPTION MAP
EASEOFUSE
PRICE OF THE PRODUCT

14. AWARNESS
ENGAGEMENT
DISCOVERY
PURCHASE
RETENTION
BUSINESS FUNNEL- NEW CONSUMER ADOPTION PROCESS