The document proposes a business called KAMIASIM that will produce a sour seasoning made from kamias fruit. Kamiasim will be manufactured in Linglingay, Nueva Ecija and sold in nearby Munoz Public Market and Central Luzon State University. A demand-supply analysis shows there will be higher demand than supply for the product in the region. The business is expected to be financially feasible and profitable over the next five years.

2. INTRODUCTION

3.  We may be given a lot of sour seasoning in
the market but no one can ever beat the
real taste of kamias. That is why as an
idea, Proponents thought for a product that
they called “KAMIASIM”. Kamiasim is a
sour seasoning that gives the real taste of
kamias with no preservatives added.
Kamiasim will not only give you the
magical taste of kamias but will also give
you a medical benefit since kamias is well
known as anti-diabetes, Hypoglycemic,
and Antimicrobial.

4.  Kamiasim will be sold in Munoz Public
Market and in Central Luzon State
University (CLSU) vicinity. This product will
be manufactured and processed at
Linglingay, Science City of Munoz. The
product “Kamiasim” will give a new way of
using kamias as seasoning with magical
taste, high quality and least cost. The
product will promise that it can give the
best taste of Kamias seasoning for its
consumer.

5. PROJECT
BACKGROUND

6. PROPOSED NAME OF THE BUSINESS
 Our team decided to come up with a catchy
name for our product. We then combined the
words “Kamias” (the main ingredient of the
product) and “Asim” (purpose of the
seasoning). The name explains that the
product is a food seasoning which gives a
sour taste at a cheaper price.

7. MANAGEMENT AND
PERSONNEL FEASIBILITY

8.  The Organizational Structure of KAMIASIM
will be from the sole proprietor, the owner
will serve as the Manager as well as the
supervisor. The owner will be solely
responsible in all workers. The workforce
will be categorized from the employee who
will gather the raw materials; workers who
will process the raw materials, packaging
and distribution. There will be six to eight
labor forces.

9.  The salary of the workers is based on the
rate of unskilled in Region II which is Php
3,000 per month.
 The business uses the Theory Y as the
management style to run the workforce. The
workers will also have their trainings and
orientations. This will help the employees
learn the nature and objectives of the
business, and also to build a solid
foundation from which to build a positive
employment relationship.

10. MARKETING
FEASIBILITY

11. MARKET DESCRIPTION
 The proposed business would like to satisfy
the needs of the expected consumers in
Science City of Munoz, Nueva Ecija by
offering a cheaper yet nutritious sour
seasoning in the market. The business will
supply the store owner’s in Munoz Public
market and food courts/canteens in Central
Luzon State University.

12. PROPOSED MARKETING POLICIES
 For the introduction of the business, we will
provide fliers and free tastes for the store
owners of the carinderias in CLSU and
Munoz market.
 The price of the product is lower compared
to the other product. It will be priced Php
3.00 per 10 grams.

13. DEMAND-SUPPLY ANALYSIS
Year Demand (D) Supply (S) Demand-Supply Gap Percent Unsatisfied
(1) (2) (3) (4)=(2)-(3) (5)= [(4)/(2)] x 100%
Past
2008 2, 567, 609.0 2, 667, 607.0 (99,998.0) (3.89%)
2009 2, 857, 307.0 2,788, 445.0 68, 862.0 2.41%
2010 3, 049, 211.0 2, 507, 421.0 541, 790.0 17.77%
2011 3, 587, 765.0 2, 908, 224.0 679, 541.0 18.94%
2012 3, 988, 643.0 3, 101, 348.0 887, 295.0 22.25%
Projected
2013 4, 272, 849.8 3, 188, 096.2 1, 084, 753.6 25.39%
2014 4, 557, 056.6 3, 274, 844.4 1, 282, 212.2 28.14%
2015 4, 841, 263.4 3, 361, 592.6 1, 479, 670.8 30.56%
2016 5, 125, 470.2 3, 448, 340,8 1, 677,129.4 32.72%
2017 5, 409, 677.0 3, 535, 089.0 1, 874, 588.0 34.65%

14. PROJECTED SALES
Year Price per 10grams Quantity Supplied Projected Sales
2013 Php 3.00 3, 188, 096.2 Php 956, 428.86.0
2014 Php 3.00 Php 982, 453.32.0
3, 274, 844.4
2015 Php 3.00 Php 1, 008, 477.7
3, 361, 592.6
2016 Php 3.00 Php 1, 034, 502.2
3, 448, 340.8
2017 Php 3.00 Php 1, 060, 526.7
3, 535, 089.0

15. PRODUCTION AND
TECHNICAL FEASIBILITY

16. PRODUCTION PROCESS
Unload Raw Materials
To cleaning section
Selection and washing
To Slicing Section
Slicing
Arranging
Drying
Inspection
Pulverizing
Inspection
Packaging
Inspection
To Storage
Storage

17. PRODUCT

18. FINANCIAL AND
FINANCING FEASIBILITY

19.  The total project cost will be Php 627, 388.00.
The owner will shoulder all expenses and won’t
acquire any loans services in any financial
institutions. There will be no loan services for
and banks and pursuing as it satisfies all the
decision rules stated in project planning and
management and institutions. Based on the
measure of project, the proposed business is
worth pursuing as it satisfies all the decision
rules stated in project planning and
management. The total project cost is
composed of the raw materials bought, office
supplies, water and electricity bill.

20. SOCIO-ECONOMIC
FEASIBILITY

21.  The business is both beneficial to the
government, the proprietor, the employees,
and the consumers. The government will
gain more revenues from the tax deduction
in the business’ income, the proprietor will
gain profit, more people will be given jobs
and it will satisfy consumer’s needs.

22. CONCLUSION

23.  The business is also easy to manage
because it is only a single-product line and
it is only a small business. The
machineries and equipments are also not
difficult to use. The product will undergo in
a single line transformation for the
inspector to have an easy access in the
area and production.

24.  At the end of the research, it is found out that
the business would be feasible if implemented.
Based on demand-supply analysis that we had
computed, there would be a greater demand
than supply. The positive percent unsatisfied
shows that the product is highly patronized and
that the supply cannot cover up the demand of
the consumers except during the year of 2008
wherein the supply is higher than the demand.
There is an expected increase in profit for the
next five years.