1. Sheila L. Bailey
5020 Markham Way Cell: 812-449-6655
Zionsville, IN 46077 Email: sheila-bailey@hotmail.com
PROFESSIONAL SUMMARY
Multi-faceted degreed professional with experience in Health Services Sales, Marketing, and
Advertising. Conceptualized and led marketing campaigns to support growth initiatives. Provided
continuing education to new and existing customers to enhance and grow top line revenues.
Developed and serviced new customer relationships through strategic and effective marketing plans.
CORE COMPETENCIES
 Develop creative marketing campaign strategies.
 Plan and present continuing education programs to diverse cultures and groups.
 Executable knowledge of media and marketing strategies.
 Effectively develop and sustain new customer relationships through approachable style of
communication.
 Mentor sales associates in multiple mid-west locations.
 Proficient in Microsoft Office products.
PROFESSIONAL EXPERIENCE
AseraCare Hospice, Indianapolis, IN www.aseracare.com May 2013 - Present
Sales and Marketing Representative
 Increased Hospice census enrollment by as much as 70%.
 New Palliative Medicine program enrollment increased from 30 to 200.
 Selected to mentor new sales associates in Ohio, Wisconsin, and Indiana.
 Territory includes ten southern Indiana counties covering 200+ accounts.
 Repeatedly achieve sales initiatives and goals as planned.
 Develop new customer relationships and recover lost or inactive customers.
Trilogy Health Services, Tell City, IN www.trilogyhs.com October 2012 – May 2013
Community Service Specialist
 Developed sales contact relationships for prospective residents resulting in increased
admissions by 30%.
 Leased 10 newly constructed “Villa” units with annual revenue of $288,000.
 Developed and implemented marketing and sales plans for “The Villas”.
 Conduct patient assessments to determine eligibility.
 Collaborate with hospital Discharge Planners, Directors of Nursing and Business Office
Managers to approve and coordinate new admissions.

2. Sheila L. Bailey Page 2
AseraCare Hospice, Newburgh, IN www.aseracare.com January 2012 – May 2012
INTERNSHIP
 Created and produced marketing plans and portfolios.
 Collaborated with Provider Relations Managers to increase census.
 Provided Companion Care in Skilled Nursing Facilities.
 Contributed to Interdisciplinary group strategy meetings to review patient plans.
 Focused on healthcare industry rules, regulations and marketing through networking and
seminars/presentations.
United Methodist Preschool, Newburgh, IN August 2003 – May 2011
TEACHER (Pre-Kindergarten)
 Taught two separate classes with 12 students per class.
 Presented and implemented “Health Behavior” project to improve curriculum.
 Organized and provided parent/teacher conferences.
 Maintained student development portfolios to monitor and assess student growth.
 Participated in individual professional development through attendance at Annual
Education Events.
Community Volunteer, Education, Office Support June 1995 – August 2003
 Worked various part-time office assignments.
 Volunteer Work.
 Continuing Education classes.
Fry/Hammond/Barr, Inc., Orlando, FL http://fhbnet.com May 1990 – June 1995
BROADCAST MANAGER (June 1994 - June 1995)
 Responsible for Account Management and new business accounts.
 Managed all talent selection, cost negotiation and releases.
PRODUCTION COORDINATOR (May 1990 - June 1994)
 Scheduled and guided all aspects of radio and television production projects.
EDUCATION
2010 - 2012 Bachelor of Science – Health Services/Administration
2001 - 2003 University of Southern Indiana, Evansville, Indiana
1983 - 1985 Vincennes University, Vincennes, Indiana
Associate of Science - Legal Program
COMMUNITY INVOLVEMENT/CERTIFICATIONS
 Hospice Marketing and Companion Volunteer
 HIPAA Certified
 Elementary School - Chairman of Helping Hands
 Vacation Bible School Teacher