Sharing for the Social Skeptic
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Can enterprise social solutions deliver what you need for your organization? In this session learn about how social solutions work -- and how they don't. From cold start problems to getting people to adopt new ideas, we'll fill your tool bag with everything you need to be successful with implementing social in your enterprise, even if you're a skeptic like me.
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Sharing for the Social Skeptic
- 1. Sharing for the Social Skeptic Robert Bogue @RobBogue President Thor Projects
- 2. Introduction 13 Year Microsoft MVP Author of 25 books including The SharePoint Shepherd’s Guide for End Users 25 Years of Industry Experience Numerous Microsoft, CompTIA and other Certifications
- 3. Social Squirrel! Let’s get this out of the way…
- 4. The meaning of Social* *According to Eric Shupps (SharePoint Cowboy)
- 5. Agenda • Matching Social to the Business • Seeding Social for Success • Measuring Social Results
- 7. Matching Social to the Business
- 8. In this Section • Why are we doing this? • Employee Satisfaction • Knowledge Management • Wisdom of Crowds • Getting Clear • Social Options
- 9. Employee Satisfaction • “Millennials demand social.” • “Our tools are so antiquated that we’re losing people.” • “We can’t attract top talent without it.”
- 21. One More Time: How Do You Motivate Employees? By Fredrick Herzberg January-February 1968
- 23. Gallup Engagement Engaged 67% Not Engaged 26% Actively Disenaged 7% World Class Engaged 33% Not Engaged 49% Actively Disengaged 18% Average
- 24. Knowledge Management • “We want people to share more.” • “Our people need to collaborate more.”
- 25. Collaboration
- 26. Culture eats strategy for lunch
- 27. Wisdom of Crowds • Requirements: • Diversity of Opinion • Independence • Decentralization • Aggregation • Failures: • Groupthink (Irving Janis) • Tragedy of Commons
- 30. Where we get our learning Active Passive Directed Searching Monitoring Undirected Browsing Being Aware Being Aware 80% Browsing 5% Monitoring 14% Searching 1% Source: Marcia Bates Univ. Calif. LA, “Toward an Integrated Model of Information Seeking and Searching”
- 31. Getting Clear • Pick an objective (or a few) goals and remain focused on them • Plan on measuring everything that you try • Don’t do social with a plausible belief of the outcome
- 33. Seeding for Social Success
- 34. In this section • How To Eat an Elephant • Establishing Cultural Norms • Reward Systems • Gamification • Emergence
- 35. How to Eat an Elephant
- 36. Cultural Norms • Invisible Norms • Mall Walking • Clean Your Plate • Elevator Etiquette • Cold Start
- 37. Which side of the mall do you walk on?
- 38. Is this Rude or Respectful?
- 40. Cold Start • Getting any initiative started requires that you break inertia • Provide a model for how to do it • Create a reason to try it
- 43. Reward Systems • Psychology of value • Even with no “real” value points have intrinsic value • Achievement is a strong human desire (Herzberg)
- 44. Gamification • More than points and badges • Makes work seem like play
- 45. Getting into Flow • Clear Goals • Immediate Feedback • Challenge/Skills Ratio
- 46. Emergence • You cannot predict every outcome • You can create conditions but can’t guarantee anything will happen
- 47. Systems Thinking - Connections • It’s not about the actors or the stage, it’s about their relationship • Social enables more and better connections
- 49. Changing MBOs
- 50. LeadingvsLagging
- 51. Lagging Indicators • Should • Represent business value • Examples • Increased number of sales wins • Reduced service desk costs • Improved project profitability
- 52. Leading Indicators • Should • Reasonably predict result • Be changeable • Examples • Response time for RFPs • Reduced service desk call times • Reduced project issue closure time
- 53. The SharePoint Shepherd’s Guide for End Users: 2013 • Content • Background Information • Decision Trees • 116-181 Tasks • Available Forms • Book • Corporate Licenses available for deployment to your intranet.
- 56. Iteration
Editor's Notes
- TITLE SLIDE (HALF HEADSHOT) The title slide will be on display before your session begins. You have several choices of title slides to use. Do not add your email or contact information to the title slide. You can, if you want, include contact information on a biography slide during the presentation. But there will be a module displaying your contact information in the webinar room, and on your session page.
- Social is a squirrel – anthesis to flow. I’m probably going to have a few squirrels during this talk. (ADHD moments)
- Lotus Notes… Groupware … Groupware doesn’t CAUSE collaboration. It ENABLES collaboration. Social doesn’t CAUSE better collaboration or knowledge sharing or … it ENABLES it.
- We need to have a clear business need in order to do social – and be successful.
- These is the noise… what’s the reality?
- Social is a kind of communication so let’s look at the research on business communication … Communication Satisfaction Questionnaire – Downs and Hazen – 1977 Employee Satisfaction – Hertzberg 1987 Institute for Research on Labor and employment – UC Berkley 2010
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Communication Satisfaction Questionnaire – Downs and Hazen – 1977
- Employee Satisfaction – Hertzberg 1987
- Not all Carrots and Sticks work the same way Believe salary is a key motivator – but it’s not that effective Key Motivators Achievement Recognition Work Responsibility Advancement Relationships (Social) Supervisor Peers Subordinates
- Social is a kind of communication so let’s look at the research on business communication … Communication Satisfaction Questionnaire – Downs and Hazen – 1977 Employee Satisfaction – Hertzberg 1987 Institute for Research on Labor and employment – UC Berkley 2010
- Engaged = Drivers Not-Engaged = Retired in Place Actively Disengaged = Sabotage
- “To conspire with the enemy”
- Originally attributed to Peter Drucker You can have a strategy that includes social – but if it doesn’t fit with your culture it won’t work. Recent discussion with a organizational change consultant about how a contract driven organization and Agile Software development don’t mesh
- Criteria=>Description Diversity of opinion=>Each person should have private information even if it's just an eccentric interpretation of the known facts. Independence => People's opinions aren't determined by the opinions of those around them. Decentralization =>People are able to specialize and draw on local knowledge. Aggregation =>Some mechanism exists for turning private judgments into a collective decision.
- Depletion of a shared resource by individuals acting individually in their self interest Common ground which animals are allowed to graze on. Everyone buys another animal to eat the grass and ultimately the grass is depleted and the animals starve Bounded reality (Herbert Simon from Thinking in Systems) – In KM everyone wants to consume few want to put.
- CB is good because other people can overhear and join in to help
- Emerald Isle - Ireland
- Ritualized Dissent Four Disciplines of Execution -> Wildly Important Goal
- Social content is generally not highly governed. This is where the community gets to provide to the system The key areas of SharePoint social are displayed on this slide - Content: blogs and wikis - Feedback: ratings, comments and tags - Findability: rss, my sites, activities and search, profile This is not all inclusive of the SharePoint social features.
- How do you get the process of social started… leveraging existing social networks and enabling them by reducing friction.
- One bite at a time
- In the US and most of the world, on the right. In the UK, on the left
- In the US, respectful. We’ve been taught to clean our plates. In China, rude. You’ll embarrass the host that they didn’t provide enough for you to eat. NOTE: These are things that you wouldn’t think to communicate because they’re obvious. They’re just the rules that you live by.
- Do you talk? What direction do you face?
- Book: Information Architecture – Blueprints for the web >> Tagging
- Time: 2 minutes Diffusion of Innovations – Everett Rogers Relative advantage is measured in the eyes of the beholder… i.e. what’s the relative advantage of a Rolex? Status
- Demand Discontinuity Removing objections (and potential objections)
- Wins/Losses – Thinking: Fast and Slow Is Achievement hard wired into us due to the need to reproduce? Reiss – Who am I? - Status
- Don’t make people do a scavenger hunt for what they’re trying to find Geocaching … taking a walk is better when there’s a treasure at the end – even if you have to leave it.
- Discussion re: uninterrupted time Discuss turning off notifications / deep think time.
- Life is random and luck. Our goal is to create the right circumstances to encourage luck to happen. Pasteur said Chance (or luck) favors the prepared.
- MBO = Management by Objectives
- Leading = Calories Lagging = Weight
- Why I did it… having trouble timing training and user need... Relates to governance – I believe that we need to GUIDE and SUPPORT not OPRESS and CONTROL
- Time: 1 minute People are not machines or interchangeable parts (Fred Brooks – The Mythical Man Month) Story: Conference Call Numbers Unlimited long distance Calling the toll-free number vs. the toll/long distance number There’s no WIII FM w/ dialing the toll/long distance number