This document discusses information architecture (IA) and its importance for managing data effectively within a SharePoint environment. It notes that information is doubling every two years, and information workers spend two hours per week looking for data without finding it or recreating existing information. The solution proposed is implementing an information architecture process to define how data is created, organized, searched, used and managed. Benefits of doing IA for SharePoint include having a site structure based on business needs, guidelines for managing and presenting data, common navigation, and enabling effective searching of content.