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Building the Foundation –
IA Strategy
Michael Gerety
SharePoint Practice Co-Lead
SharePoint 2013 Webinar Series
Reddy Kadasani
Director, SharePoint Practice
WELCOME:
About the Speaker
❯ Reddy Kadasani
❯ Practice Director for SharePoint and Office 365
❯ Over 12 years of experience delivering enterprise
software solutions:
- Planning and envisioning
- Architecture
- Deployment services
WELCOME:
About Tallan
❯ National Systems Integrator
❯ Offices in Hartford, New York, Boston, Tampa,
Washington DC, Southern California
❯ Microsoft Partner with Gold Competencies
❯ Clients include Evenflo, Covidien, UBS, McKinsey,
Bloomberg, XL Global, and Credit Suisse
SHAREPOINT WEBINARS
Enterprise Portals Strategy Series
Foundations
Aug 8th
Collaboration and
Find-ability
Oct 24th
Integrated
Portals
Jan 23rd
Information Architecture
Find “Relevant” Information Fast
Even When on the Move
Collaboration, Find-ability, and
Mobility
BI dashboards, Integrate LOB
applications, Business Process
Modeling, and Custom Solutions
ENTERPRISE PORTALS STRATEGY SERIES
Platform
SHAREPOINT WEBINAR
Agenda
THE
REALITY
WITH
INTRANET
AND
EXTRANET
PORTALS
INFORMATION MANAGEMENT
Where is your information?
TIME WASTED
39%
of portals andintranets
have outdatedcontent
45%
of users can’t findwhat
they are looking for
Source:
Forrester Research Report, 2010
INFORMATION MANAGEMENT
Challenges
business data
stuck in siloes
Inefficient and
manual
processes
cannot find
information
outdated
information
lack of
communication
LOB data and
systems
integration
cost of overall
solution and
ROI
Maintainability
and Extensions
Content Management Scenarios
Scenario: No Find-ability Solution
I need to
find sales
documents
File Shares EmailDatabases/
3rd Party Systems
SCENARIO 1
File Servers
Issues
• Finding Relevant
Content
• Data Freshness
• File History
• Lack of Context
• Duplicate Content
• Disparate
Locations
Which Client?
Final What?
Sales Documents
in Multiple Shares
& Folders Duplicates
SCENARIO 1
External Applications
Issues
• Data Silo
• No Relationship to
External Data
• Disparate
Locations
• Stale Links
Someone Likely to
clean this up
SCENARIO 1
Email
Issues
• Additional
Document
Storage Location
• Only useful to
recipients
• Unlinked
Contextual Data
• Stale Links
CONTENT
MANAGEMENT
DATA
MANAGEMENT
INFORMATIONMANAGEMENT
KNOWLEDGE
MANAGEMENT
TYPES OF ENTERPRISE CONTENT
Expertise
Structured Unstructured
IA PROCESS
Tallan BluePrint Accelerator
IA TECHNIQUES
Mind Mapping
IA TECHNIQUES
Card Sorting
IA TECHNIQUES
How Many Users Do You Need?
Jakob Nielson – Why You Only Need to Test with 5 Users
INFORMATION MANAGEMENT
Governance
Auditing and Maintaining Sites
Automated
•Site Expiration
Workflows
•Content Expiration
Workflows
•Change of Site Owner
•Auto-Remove Content
Humans/Centralize
•Monitor Communities
•Monitor Blogs &
Comments
•Coordination of Site
Audits by Site Leads
•Monthly Maintenance
Reminders
Crowdsourcing
•Content Flagging
•Correct Wikis
•Report Violations
•Community Voting
Self-Govern
•Monthly Audits /
Maintenance
•Review Tags and
Comments
•Review Content
•Free up space
•Etc.
System Services
The Community
Site and
Community Leads
Governance ‘Run’ Team
SharePoint Farm
Web Application
Site Collection
Site
Publishing Site w/ Workflow
Publishing Site
Enterprise Wiki
Blog Site
Search Center
SharePoint site architecture is the conversion of
the site map into SharePoint constructs.
SharePoint Site Collections
Result: Taxonomy Driven Portals
STRUCTUREDBY FOLDER BY HIERARCHICALASSOCIATIONS
UNSTRUCTURED
Summary
Business
Requirements
Information
Architecture
Implementation
IA Project Lead
User Research
Technology
Strategy
Portal Strategy
Content
Strategy
Create
Site Map
Create
SharePoint
Site
Architecture
Create
Governance
Model
4
Create
Mind Map
321
• Information Architecture is where
form, function and content intersect
• Great portal IA planning should be
executed by a small cross-functional
team before Implementation
LET COLLABORATION GUIDE USERS
MAKE FINDING THINGS FAST
FACETED SEARCH
PERSONAL EXPERIENCE
LET USERS TAKE IT WITH THEM
Thank you!
Questions for our presenters?
reddy.kadasani@tallan.com
michael.gerety@tallan.com
Follow us:
@Tallan
blog.tallan.com
www.tallan.com
SharePoint
Offer sharepoint@tallan.com

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Building the Foundation: Creating a Results Driven Information Architecture Strategy Webcast Series: Part 1

Editor's Notes

  1. Goal: Highlight Tallan, but focus on SharePoint Practice.
  2. Thank you all for taking the time to attend today’s webinar on building a foundation through an effective Information Architecture. Today’s webinar is the first in a series of webinars on creating a strategy to build effective enterprise portals using SharePoint. We have planned out 2 other webinars in this series around social enterprise, Search and Find-ability, and finally what we call the integrated portal. Where we will discuss and demonstrate how to integrate external systems such as LOB applications and BI Dashboards in SharePoint Our objective for this SharePoint strategy series is two fold: Outline a specific process that you can follow to design an enterprise Intranet Portal with productivity, collaboration, and findability at its core… and Share with you tools and techniques that we have found useful from our SharePoint engagements, that you can use to implement exterprise portals
  3. For today’s discussion, we will focus on building a foundation or blueprint for your enterprise portals. We will first cover the key challenges that information workers face when working with content, the state of intranets and portals today. We will look at some common scenarios that employees and organizations face when working with data and then go through some best practice IA process to help manage the assets in your organization – these could be conversations, ideas, surverys, documents, meeting minutes, videos, images, people and their expertise and so on. We’ll go through a demonstration of a functional SharePoint environment where some of these IA principles have been applied. Finally, you will get a sneak preview of the content for our next webinar in this series.
  4. How do you see information management at your organization… is it just an unsurmountable mess or tucked away in filing cabinets and shared folders, difficult to get to. Do you see your organization as a well oiled machine were data flows seamlessly or is information contained in silos.
  5. In most organizations, the environment for information workers is horribly disorganized and wasteful There are over 100 million intranet and portal users today… Half of them spend three hours or more per week just looking around for stuff, and a quarter, spent four hours or more. One-half of your workforce wastes 10% of their workweek just looking around for stuff. That doesn't even begin to calculate the time they waste redoing work that actually exists somewhere, but they weren't able to find it
  6. Attempt to use single shots where possible – compress for time.
  7. The BluePrint Accelerator is developed based on industry best practices around information architecture and content structure strategies in conjunction with pragmatic and practical experiences. Users are core and central to the success or failure of any system and your intranet is no different. Have you stopped and considered the irony that we spend all our effort trying to make our customers and clients happy but when it comes to our own employees we think a well designed and thoughtful architecture is not important. If your employees can’t find information and get their job done efficiently, how can you expect that to translate into a happy experience for your customers and clients. Coming back to the core tenants of the blueprint, we argue that if we can identify the audience profile of your intranet/extranet portal, inventory their needs and workflows, then the task of actually categorizing and organizing your content becomes that much more easier. Once this is done, we translate that into taxonomies and in some cases ontologies. What you get in the end is a well thought of, intuitive site structure, and user interface… where the user is king! Adoption then becomes automatic….
  8. A Mind Map is…how you visualize the information space Once you have created a nice Mind Map, and gotten all the stakeholders to agree on the Scope and Investment priorities. It’s important to recognize that a Mind Map is NOT a site map or navigation structure. Yes, there is another small step before you get down and start making your portal a reality… Rather than simply mirroring your org chart, you can better enhance usability by creating an information architecture that reflects how users view the content. In each of our intranet studies, we've found that some of the biggest productivity gains occur when companies restructure their intranet to reflect employees' workflow.
  9. So you take the mind map and items in your requirements/product backlog, to start the card sorting process. This exercise is where you transform the concepts in your mind i.e. mind map to a site structure Ask each user to sort the cards into groups, placing items that belong together in the same group, and to name the different groups A common mistake is to take the mind map and interpret that yourself into a sit structure without involving the users. The participants should be actual end-users (not managers or stakeholders).
  10. Including users in these exercises is crucial but often difficult. Most times there are just too many users and chaos ensues… nothing really gets accomplished. Choose a representative set from you user pool. A good number to start is around 5. Remember to: Use their time judiciously Guide them through the process Prepare and plan before your meetings with detailed questions that will help the users respond accordingly Be agile, instead of developing copious amounts of requirements that are difficult to change… create just enough documentation so as to be able to create your IA assets Things will change, people think organically, content evolves organically, the interrelationships and context in which a particular content is used evolves over time… so should the system you are planning to build
  11. A Taxonomy-driven portal, with search as the main vehicle for finding content Originally if you are used to putting things in folders, search will still find it. But now, because of a taxonomy-driven search, you’ll be able to find information HIERARCHICALLY, As well as UNSTRUCTURED data, regardless of where they reside