The document discusses IBM's Lotus software portfolio for collaboration and social software, including Lotus Connections, Sametime, and Quickr. It provides examples of how several large companies used these tools to improve communication, innovation, and productivity by enabling better collaboration between employees, customers, and partners. The social software allows users to more easily find expertise, share knowledge through blogs and bookmarks, and work together on activities and in communities.

1. Interimics meeting 28/02/2008 – IBM Amsterdam

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3. Empowering people to be more effective, responsive and innovative in the context of the work they do IBM Lotus Mission Empowering people to be more effective, responsive and innovative in the context of the work they do

4. IBM Lotus Collaboration Portfolio Unified communications and collaboration services Composite application and integration services Social software for business Collaborative content and team services Mail, calendaring and collaborative applications Lotus Sametime Unyte Pixel perfect, digitally signed forms Productivity tools for document, presentations, and spreadsheets Symphony

5. Enable people to interact with application and information “ services ” supporting business processes . Enabling efficient, collaborative, real time decision making and execution The People Entry Point to SOA 3 1 2 5 4

6. IBM WebSphere Portal

7. Accelerators Matched to Specific Business Challenges “ I need to increase the value of my website by delivering real-time, personalized data based on user attributes” “ I need my teams to work together more effectively and efficiently, while easily accessing relevant corporate applications” “ I need to track my organization's goals and performance against them to more effectively drive results” “ I need a flexible IT platform where I can pick and choose those key accelerators needed for delivering my portal intranet, extranet, or internet site.” “ I need to deliver low touch or no touch processing of transactions – to customers, partners, or employees.” “ I need a cost effective way to deliver personalized, online training “just in time” within the context of my employees’ ongoing activities.”

20. Unified Communications: Convergence on IP networks New multi-media collaboration with unified voice, video, IM, conferencing, Email & telephony Enables new paradigm for how people, teams and communities collaborate Provides opportunity to save time & money Increases speed & accuracy of communication Basis for powerful solutions Real-time products evolve to unified communication & collaboration platform to support all types of enterprise communication Video Voice Data Presence

21. IBM Lotus Sametime 7.5 Instant Messaging Presence Awareness Web Conferencing

22. Flexibility, Choice and Openness are Vital Linux Support

23. Mobile Clients Flexibility, Choice and Openness are Vital

24. Extending instant messaging communications to customers and suppliers via enterprise or public IM communities Sametime Sametime SIP XMPP Flexibility, Choice and Openness are Vital New

25. Telephony Integration – Click-to-call and Web conference integration

26. An extended ecosystem of IBM Business Partners across the leaders in telephony, video and mobile

28. Lotus Quickr provides a universe of capabilities… Library management, check in & out, version control, views, security features, custom meta-data for a variety of business content types Self-service, customizable team sites with an extensible infrastructure (membership mgmt, search capabilities), that support a full team lifecycle A collection of reusable collaborative components (libraries, calendars, tasks, blogs, lists, Web content authoring...) to build powerful applications Templates for immediate out-of-the-box value and support of common business processes, including Innovation Place, project & meeting management Basic workflow for notification and approval Offline services, extranet access, versatile portlets, to expand and facilitate collaboration * - Requires separate purchase & supported after Lotus Quickr release 8.0 Lotus Domino IBM JCR IBM FileNet * IBM CM * Other Quickr Connectors Shared Content Team Workspaces Workflow Anywhere Anytime Wikis Team Blogs Business templates Quickr Services Quickr Content Stores

29. Lotus Quickr is open and flexible … * - Requires separate purchase & supported after initial “Geneva” release Infrastructure: Repositories Directories Server operating systems Desktop operating systems Programming models Industry standards: Java ™ Linux ® Eclipse RSS / Atom ODF AJAX Web Services REST Lotus Domino IBM JCR IBM FileNet * IBM CM * Other Quickr Connectors Shared Content Team Workspaces Workflow Anywhere Anytime Wikis Team Blogs Business templates Quickr Services Quickr Content Stores

30. Access Lotus Quickr from an inviting, intuitive Web 2.0 interface… or

31. Lotus Quickr Connectors will integrate right into your favorite applications… IBM Lotus Notes ® client Microsoft Office / IBM Productivity Editors Microsoft® Windows® Explorer / “ My Documents” IBM Lotus Sametime ® Making sharing & collaboration transparent and natural

33. Web 2.0 technologies are used by 1.3 billion people everyday at home, school and in the office . Which of these do you use?

34. CEO´s recognize partners and customers can bring the ´next big idea´. Collaboration is top of mind But public web 2.0 platforms can not be managed, secured, monitored and can not be controlled for regulatory compliance! Academia Associations Business partners Competitors Think-tanks Consultants Customers directly Employees Labs and/or other institutions Internal R&D Internal Sales & Service Units 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

35. Share valuable sources of ideas Dogear Profiles Lotus Connections is an open standards based, integrated social software suite for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers Communities Blogs Activities

37. Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

38. Lotus Connections at Work at IBM - Internally Holds over 514,000 profiles and is the hub of user requests & all applications authentication for IBM. Home of over 364,351 bookmarks with 917,562 tags . Serving a contributor population of 11,597 with enterprise search access to all IBMers. Houses 361 public communities, 154 private communities with over 3,800 unique members . Enables ad hoc collaboration with over 29,735 active activities for 56,633 users . Hosts 10,847 weblogs, 89,682 entries with 37,349 users and 18,758 tags . Used by IBMers as a source of idea and information sharing. Connecting and empowering IBM’ers so they can respond faster using innovative solutions

39. Lotus Connections – the fastest growing software product in SWG history! 200+ new customers in only 6 months We closed multi-million dollar deals and small pilots We closed deals with 30+ person IBM pursuit teams and we closed deals that were completely Business Partner driven We closed deals in Banking, Government, Electronics, Business Services, Retail, Education, Insurance, and more We closed deals in all geographies from 15+ different countries We beat Microsoft in head-to-head competition We received great new references from companies such as Bank of New York, Colgate-Palmolive, Intuit, Teach for America, and others

40. Profiles Easily access a person’s Communities, Blogs, Bookmarks and Activities Find people by name, expertise, or keyword to locate someone with the experience and knowledge you need Reporting chain view displays the reporting structure of your organization View experience, skills and past projects

41. Communities See what Communities are new, popular, or active Tags help you find the Community you need by filtering content Tools for finding, joining and creating Communities

42. Blogs Exchange viewpoint and share perspectives to increase innovation Easily create Blogs to share knowledge with a wide audience Keywords can be used to search within a Blog or across multiple blogs

43. Dogear Filter bookmarks by "tagging" them with as many keywords as you want Subscribe to your coworkers' bookmarked web pages Centrally store your bookmarks and share them with others

44. Activities Organize and work with all your tasks, both individual as well as group projects, in a single place Create templates for repeated tasks to capture best practices Tap your professional network to get things done

45. Connections 2.0 in coming soon…! Homepage Dashboard Discussion forums and integration with Wiki´s in communities Improves your ability to track and discover critical information and people Cross-Connections Search Personalize activity templates Composed of widgets that can be used in other web applications, including custom pages or mashups Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

46. Connections and Atlas help you manage your network

49. In order to grow the business faster, they needed a faster way to develop and evaluate new services concepts and business models. Challenge Increase the number of new services using communities of customers & partners Accelerate the evaluation of new service concepts and therefore be faster to market Grow market share and revenue through differentiated services and business models Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Global Telecommunications Firm Sprint

50. Needed to improve productivity when working with contractors and partners across the US on education curriculums. Challenge Built strong relationships across several art archival and preservation organizations Improved communication and status tracking of projects Accelerated the delivery of education curriculums created by a disconnected teams Business Value Using the Activities component of Lotus Connections so their entire network of employees, partners and customers can collaborate on the execution of projects. Solution Small Non-Profit Arts Organization Film Foundation

51. Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge Increase communication and coordination of projects between teams Reduce time required to find the correct people with the right expertise Improve collective intelligence of organization by sharing experiences Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Global Network and Communications Provider Cisco

52. No easy way to find, learn from and work with experts across the company Re-inventing the wheel again and again Challenge Improving the efficiency of key revenue generating employees Increase customer satisfaction with faster service Raising the reach and impact of their subject-matter experts Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster Solution Global Financial Services Firm Deutsche Bank

53. Useful resources http://www.wikinomics.com/ Web 2.0 and the Corporation, Report http://web2.socialcomputingmagazine.com/ http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html http://en.wikipedia.org/wiki/Web_2http://www.wikinomics.com/ www.ibm.com/lotus/connections