1. TROUBLE READING THIS EMAIL? PLEASE SEE THE ATTACHED PDF. June Issue V 2016
BI Big Data Team Delivering
Powerful Insights for 4K and
Mobile Streaming -
By Anastasia Egorova, Senior Manager
Business Intelligence
4K
In April, AT&T launched 4K service starting with
the live coverage of the Masters Golf Tournament
at Augusta. As a company we received a Leading
Light award and set the bar high for entertainment
experiences. Long before the award, our BI Big Data
team set the bar high in providing 4K viewership
data insights. Almost immediately after the first tee-
off, Augusta and AT&T internal departments (legal,
content, product management and marketing)
wanted data. comScore, the go-to vendor, was
unable to provide the information needed. The BI
Big Data team collaborated with multiple teams to
quickly deliver solid data insights. Special thanks to
Sheldon Wagorn, Mehul Bhat, Vijay Garikapati and
to our Engineering partners.
Mobile Streaming
One of our 2016 goals is to have 50% of our customers
use streaming for their content. Our BI Big Data
team (Peter Neal, Frank Sun, Haining Ren) took
action to identify why people stop in their process
to stream content. Their discoveries inspired two
recommendations to the mobile CX teams: #1 – Add
a persistent play button next to program titles in the
guide that allows for a 1-click streaming instead of a
3-plus click process. #2 – Add a “Don’t show me again”
option when the “Are you sure you want to use cellular
service to stream?” message. These data-powered
enhancements will be launched into production by
Engineering in July. This is one of the examples of many
data insights that are shedding light on customer pain
points and improvement opportunities when it comes
to mobile UX / UI. It shall be exciting to see how these
changes impact the streaming rate for our customers.
BI Experience Center
By Jack Purvis, Director Business Intelligence
The vision has finally come to life. The BI Experience
Center was the brain child of Karthik Gowrishankar
about two years ago. The concept took shape and
was further enhanced by Praveen Vemulapalli and
Nitin D’Souza. The vision did not go live before
Karthik moved on but the reigns were held tight.
The BI Experience Center is our area in the El
Segundo office to showcase BI Solutions on mobile
devices, touchscreens, and a big screen TV. In
addition to showcasing, the area can be used to
validate solutions on multiple handheld devices
such as iPhone, Android, and Windows.
Please join me by providing your best content to
showcase as we Mobilize Business Intelligence and
Data-Driven Decision Making.

2. Feed your brain
• 2016 AT&T Mission-Strategy Series:
Part 1: The Strategy – view full series here
• 2020 Skills Update - Check out recommended
training activities from the Big Data training &
development team here.
• Decks from June Big Data (you need to click on
the name of the leader to see their content) and
Big Data Town Hall
• BIG DATA BOOT CAMP - Add “Big Data” as your
Specialization in your Personal Learning Portal
AND complete the Big Data Boot Camp.
How Do I…..? Let Us Show You!!!!
New Wiki: Provides information on administrative
how-to’s for BI Team Members
As we continue our transition with AT&T, have you
noticed how normal administrative procedures
no longer work the same as they have in the past?
Sure, email communication often provide updates,
but in many cases these communications are lost
in the endless sea of emails we receive on a daily
basis.
To better support your success in completing these
administrative activities, a new wiki has been
developed which consolidates the information into
one location, providing BI team members with a
one-stop location on how to accomplish these tasks.
We will continue to add administrative procedures
as we receive inquiries and feedback from the
community.
Click here to access the information.
© 2016 AT&T Intellectual Property. All rights reserved.
AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.