- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives. - How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.

1. Cutting through
the hype:
Building a solid business case
for digital transformation
Part 1

2. 1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details

3. To empower organizations
to build the effective
meaningful relationships
that win customers for life.

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Sitecore at a glance
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PARTNERS DEVELOPERS COUNTRIES

5. Speaker
Paul Fennemore
DigitalTransformation Consultant,
Sitecore
Associate Lecturer: Oxford Brookes
University Business School

6. Part 1: Building a Digital Marcoms
Strategy
Tuesday 11 April, 2:00 PM BST
• How to create a board level digital marketing strategy aimed at achieving
your business, marketing and operational objectives.
• How to correlate and align the features and functions of digital marketing
technologies so that they measurably drive marketing objectives.

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Source: Johnson and Scholes, 2006.
Strategies
“The direction and scope of an organisation over the
long-term; which achieves advantage for the
organisation through its configuration of resources
within a changing environment to meet the needs of
the markets and to fulfil stakeholders expectations”

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Digital Marketing Strategy

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Keeping ahead of the game

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Digital Strategies

11. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 11
Customer Experience Strategies

12. IoT- Smart Property Management

13. Gartner has predicted that 75% of businesses will
transform to digital by the year 2020, or at least will
be preparing for the change.
The kicker is, only 30% of those attempts will be
successful.

14. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
6 Challenges of a Digital Business

15. So we need:
»a digital marcoms strategy
»an ROI methodology
»an adoption roadmap
»an operational backbone

16. POLL
Howareyouprogressingwithyourdigitalstrategy?

17. Digital as …Transformation?

18. Acknowledgement

19. Automation

20. Agility
“Oh.Andwe’llneedyouto
changedirection.Everyday.”

21. Acceleration
“That’sgood.Nowgoeven
faster.”

22. Culture of change
FromWHY
to
WHY NOT!

24. POLL
Whatarethemainchallengesthatpreventyourbusinessfromhaving
adigitalstrategy?

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The KPI’s

27. Digital Strategy: Joining the dots

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29. Digital Strategy: Joining the dots

30. POLL
Howwellalignedareyourdigitaltechnologiestoyourbusiness
objectives?

31. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 31
Learn more at the Sitecore Business Academy

32. Q&A
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33. You can watch both part 1 and part 2 of this series on
Sitecore.net:
http://siteco.re/2pFpyas
Thank you