This document provides information about Shale Plays Media, a company that offers digital marketing services for energy companies. It discusses Shale Plays Media's goals of providing relevant industry news and advanced targeted marketing. The document then summarizes trends in digital advertising and content consumption, showing shifts from print to digital. Case studies demonstrate how Shale Plays Media has helped companies succeed through strategies like press release distribution, social media campaigns, and content marketing. Testimonials from clients praise the results delivered by Shale Plays Media's seamless marketing processes.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)SMASH Summit
Mint pioneered the use of infographics and educational content on social media to build its brand. This content led to greater distribution and engagement with consumers. Mint also optimized its social media presence across channels and saw conversions increase when it redesigned its blog. The key lessons are that a strong content strategy combining social media and other channels can bring emotion and context to a product while growing customers.
These slides cover social media marketing strategy execution. Here execution includes paid, owned, earned and social media methods and programmatic and native advertising. These slides can be used in conjunction with Social Media Marketing Strategy from Oxford University Press.
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Brand and customer experience national grid.10.28.15Rafael Sulit
This was a best practices presentation from 2015 given to members of Chartwell Inc, a utility industry organization, on connecting brand strategy with customer experience
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)SMASH Summit
Mint pioneered the use of infographics and educational content on social media to build its brand. This content led to greater distribution and engagement with consumers. Mint also optimized its social media presence across channels and saw conversions increase when it redesigned its blog. The key lessons are that a strong content strategy combining social media and other channels can bring emotion and context to a product while growing customers.
These slides cover social media marketing strategy execution. Here execution includes paid, owned, earned and social media methods and programmatic and native advertising. These slides can be used in conjunction with Social Media Marketing Strategy from Oxford University Press.
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
Brand and customer experience national grid.10.28.15Rafael Sulit
This was a best practices presentation from 2015 given to members of Chartwell Inc, a utility industry organization, on connecting brand strategy with customer experience
This document discusses how to market products through social streams to drive discovery, engagement, and advocacy. It emphasizes the importance of reaching social and mobile consumers where they are - in their streams on platforms like Facebook and Instagram. Key points include:
- Social media users are increasingly mobile, with over 30% of their time spent on mobile.
- Content in newsfeeds receives much higher engagement than other placements, so marketers need a strategy to reach consumers in streams.
- Marketers should focus on awareness, discovery, social sharing and lead generation by developing "content that converts" like videos, images and customer stories and publishing it across multiple posts and platforms.
- An effective strategy includes insights-based content, in-
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
Mass Technology Leadership Council Sales & Marketing PanelFrank Days
The document discusses leveraging marketing resources for maximum revenue growth from 2009-2010. It outlines marketing shifts including increasing technical marketing, sales enablement, digital marketing, and social media while decreasing advertising and public relations. It emphasizes that social media should be integrated with overall marketing strategy and used alongside traditional tactics. It highlights initiatives like creating more social media ready short content to tell their story and using "microcelebrities" to share stories. It also stresses thinking agile with low-cost and fresh approaches while tracking metrics to measure outcomes.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
This document discusses the digital evolution in marketing and provides examples of successful digital strategies. It begins with achievements of digital media at HCL Technologies, followed by trends such as the rise of mobile traffic and social sharing. Common digital media pitfalls are also outlined. The document argues that successful strategies reduce costs or increase willingness to pay by helping people connect or strengthen relationships. Examples include how Yelp acquires content through social benefits and how American Express reduces churn through an online community. It concludes with background on the presenter, Apurva Chamaria.
The document summarizes key topics from a digital marketing event, including social search and referrals, campaign measurement using tools from Salesforce and Google, and the importance of mobile optimization. It recommends nonprofit marketers integrate social sharing, track analytics to gain insights, and test mobile-friendly content and donations.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
Power point presentation on Digital MarketingPriya Singh
Digital marketing utilizes digital technologies like smartphones, tablets and social media to market products and services. It involves search engine marketing to get traffic from search results, as well as using social media platforms like Facebook for consumer outreach and Twitter for business sales. Content marketing and social media advertising are important digital marketing techniques, while search engine optimization helps properly position websites to be found online. In conclusion, digital marketing effectively uses technology to achieve marketing goals.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
Meunier Bryson Advanced Keyword Research TacticsBryson Meunier
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
Programmatic Advertising for Graduate and Continuing EducationPat Riley
This document discusses how the University of Massachusetts Dartmouth partnered with 5 Horizons Digital to modernize their marketing strategy and embrace programmatic advertising. Through this partnership, UMass Dartmouth saw a 34% increase in registrations and over 60% increases in applications. Programmatic advertising allows targeted digital ads to reach the right prospects at the right time across various online channels. It provides data-driven targeting capabilities and improves reach and scale for programs at a lower cost than traditional media buys.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Personalization has grown increasingly necessary — but with new data privacy regulations, a strategy shift may soon be required. Today, personalization plays a key role in the effectiveness of digital marketing and advertising. In fact, 80% of consumers are more likely to make a purchase when they are presented with a personalized experience. Given this, it seems obvious that brands should be doing everything they can to make their ads as personalized as possible. And many are — but the complete picture, especially in regards to the future, is more complicated.
This document summarizes a presentation on paid search reporting and analytics. It covers topics like tagging campaigns in Google Analytics and Google Webmaster Tools for reporting, setting up campaign URL builders, and different types of conversion tracking including web pages, phone calls, mobile apps, and offline imports. It also discusses attribution differences between Google Analytics and Google AdWords, as well as useful reports like paid vs organic, day of week, and hour of day. Tips are provided for different management levels. Resources mentioned include free whitepapers and slides from the presentation.
This document provides guidance for Luminex sales representatives on using social media effectively. It discusses principles for focusing social media efforts, capturing attention, engaging with contacts, and being engaging. It then provides platform-specific tips for LinkedIn, Twitter, Google+, and Facebook. The goal is for sales representatives to demonstrate their expertise, build trust, and develop deeper relationships through credible social media connections.
Sistem pakar dapat diterapkan pada bank untuk membantu pengambilan keputusan bisnis. Bank BCA telah menerapkan berbagai teknologi informasi seperti e-commerce, internet banking, dan jaringan intranet untuk meningkatkan layanan dan efisiensi. Namun, penggunaan teknologi juga berisiko menyebabkan kerugian akibat gangguan atau kegagalan sistem.
This document discusses how to market products through social streams to drive discovery, engagement, and advocacy. It emphasizes the importance of reaching social and mobile consumers where they are - in their streams on platforms like Facebook and Instagram. Key points include:
- Social media users are increasingly mobile, with over 30% of their time spent on mobile.
- Content in newsfeeds receives much higher engagement than other placements, so marketers need a strategy to reach consumers in streams.
- Marketers should focus on awareness, discovery, social sharing and lead generation by developing "content that converts" like videos, images and customer stories and publishing it across multiple posts and platforms.
- An effective strategy includes insights-based content, in-
25 YouTube Facts And Figures To Strengthen Your Marketing Strategy in 2021Propel Guru
Overlooking YouTube as part of your marketing strategy can cost you a lot more than you think. It may help you target new consumers, increase your brand value, and much more if used regularly as part of your marketing strategy.
In this slide, you will get to know some amazing facts about YouTube.
Mass Technology Leadership Council Sales & Marketing PanelFrank Days
The document discusses leveraging marketing resources for maximum revenue growth from 2009-2010. It outlines marketing shifts including increasing technical marketing, sales enablement, digital marketing, and social media while decreasing advertising and public relations. It emphasizes that social media should be integrated with overall marketing strategy and used alongside traditional tactics. It highlights initiatives like creating more social media ready short content to tell their story and using "microcelebrities" to share stories. It also stresses thinking agile with low-cost and fresh approaches while tracking metrics to measure outcomes.
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
This document discusses the digital evolution in marketing and provides examples of successful digital strategies. It begins with achievements of digital media at HCL Technologies, followed by trends such as the rise of mobile traffic and social sharing. Common digital media pitfalls are also outlined. The document argues that successful strategies reduce costs or increase willingness to pay by helping people connect or strengthen relationships. Examples include how Yelp acquires content through social benefits and how American Express reduces churn through an online community. It concludes with background on the presenter, Apurva Chamaria.
The document summarizes key topics from a digital marketing event, including social search and referrals, campaign measurement using tools from Salesforce and Google, and the importance of mobile optimization. It recommends nonprofit marketers integrate social sharing, track analytics to gain insights, and test mobile-friendly content and donations.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
Power point presentation on Digital MarketingPriya Singh
Digital marketing utilizes digital technologies like smartphones, tablets and social media to market products and services. It involves search engine marketing to get traffic from search results, as well as using social media platforms like Facebook for consumer outreach and Twitter for business sales. Content marketing and social media advertising are important digital marketing techniques, while search engine optimization helps properly position websites to be found online. In conclusion, digital marketing effectively uses technology to achieve marketing goals.
Customer Generated Content: Things Marketers Should KnowSysomos
Customer Generated Content campaigns are a topic often talked about when they’re done successfully, but without the context of what it takes to create an effective strategy and execute campaigns and marketing activities off of it. The reality is Customer Generated Content (also known as User Generated Content) is still new territory for many agencies and marketers alike, and their unfamiliarity with it can lead to missed opportunities for great content.
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
Meunier Bryson Advanced Keyword Research TacticsBryson Meunier
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
Programmatic Advertising for Graduate and Continuing EducationPat Riley
This document discusses how the University of Massachusetts Dartmouth partnered with 5 Horizons Digital to modernize their marketing strategy and embrace programmatic advertising. Through this partnership, UMass Dartmouth saw a 34% increase in registrations and over 60% increases in applications. Programmatic advertising allows targeted digital ads to reach the right prospects at the right time across various online channels. It provides data-driven targeting capabilities and improves reach and scale for programs at a lower cost than traditional media buys.
This document discusses how companies can leverage big data and social media analytics to drive business strategy and increase sales effectiveness. It defines big data for marketers and examines social media's role in integrated marketing. The key takeaways are how to use social analytics to optimize activities, focus on meaningful metrics like sentiment tracking, and examples of how companies have increased conversions. Strategies presented include developing segmentation using data mining to create nurturing programs that drive conversions. Case studies show applications in fashion, manufacturing and healthcare. The document encourages turning digital output into targeted messaging to improve ROI and eliminate silos between tactics.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Personalization has grown increasingly necessary — but with new data privacy regulations, a strategy shift may soon be required. Today, personalization plays a key role in the effectiveness of digital marketing and advertising. In fact, 80% of consumers are more likely to make a purchase when they are presented with a personalized experience. Given this, it seems obvious that brands should be doing everything they can to make their ads as personalized as possible. And many are — but the complete picture, especially in regards to the future, is more complicated.
This document summarizes a presentation on paid search reporting and analytics. It covers topics like tagging campaigns in Google Analytics and Google Webmaster Tools for reporting, setting up campaign URL builders, and different types of conversion tracking including web pages, phone calls, mobile apps, and offline imports. It also discusses attribution differences between Google Analytics and Google AdWords, as well as useful reports like paid vs organic, day of week, and hour of day. Tips are provided for different management levels. Resources mentioned include free whitepapers and slides from the presentation.
This document provides guidance for Luminex sales representatives on using social media effectively. It discusses principles for focusing social media efforts, capturing attention, engaging with contacts, and being engaging. It then provides platform-specific tips for LinkedIn, Twitter, Google+, and Facebook. The goal is for sales representatives to demonstrate their expertise, build trust, and develop deeper relationships through credible social media connections.
Sistem pakar dapat diterapkan pada bank untuk membantu pengambilan keputusan bisnis. Bank BCA telah menerapkan berbagai teknologi informasi seperti e-commerce, internet banking, dan jaringan intranet untuk meningkatkan layanan dan efisiensi. Namun, penggunaan teknologi juga berisiko menyebabkan kerugian akibat gangguan atau kegagalan sistem.
This document discusses various networking techniques used for first-person shooter games including peer-to-peer, listen servers, dedicated servers, and master servers. It also covers topics like lag, lag compensation techniques like extrapolation and interpolation, and refresh rates for VR games.
Lexalytics is a 13-year-old profitable company founded by Jeff Catlin that builds social text mining engines. Without any venture funding, Lexalytics has grown from launching the first commercial sentiment analysis engine to now processing billions of documents daily for top social marketing and customer experience management companies. As the CEO, Jeff will share how he has successfully pivoted and bootstrapped revenue for Lexalytics while maintaining a technical edge and minimizing risks through flexibility and marketing automation.
Joes Deli is a restaurant and bar located on Elmwood Ave that serves sandwiches, a full bar, and brunch. Customers can order from their server, their order will be printed in the kitchen and prepared by staff, then delivered to their table. The menu includes 8 oz corned beef sandwiches, craft beers, wines, cocktails, and specialty brunch items on Sundays. They are open Monday-Thursday 11am-9pm, Friday-Saturday 11am-10pm, and Sunday 10am-4pm.
This document provides a basic disaster recovery and contingency power plan for GotPower.com. It includes introductions and overviews, as well as sections on emergency response teams, evacuation procedures, power outage preparedness, winter storm preparedness, fire preparedness, bomb threats and other dangerous situations, data preservation, and contact information. The document aims to help organizations plan for and respond to various emergency scenarios by outlining key responsibilities, procedures, and resources to consider.
This document is a resume for Ana Lima seeking a position as an executive assistant or office manager. She has over 20 years of experience supporting C-level executives in various industries in Brazil. Her skills include budget monitoring, travel arrangements, expense reports, event planning, calendar management, administrative tasks, and fluency in English, French, Spanish, and Italian. She is proficient in Microsoft Office applications and SAP. Previous employers provide strong recommendations for her discretion, communication and organizational abilities.
Washburn Center school based therapist resumeMike Arieta
Michael Arieta has over 20 years of experience working as a psychotherapist, social worker, and counselor. He currently owns a private practice called New Path Counseling and works part-time at Walk-In Counseling Center and Transition Place. He provides individual and group psychotherapy, assessments, and counseling to teens, adults, couples, and offenders. Arieta has extensive experience working with mental health clients and using diagnostic tools like the DSM-IV. He has a Master's degree in Social Work from the University of Minnesota.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
PCAM: The New Marketing Paradigm - Moving From Push to PullBiznet Digital
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
The document discusses online advertising opportunities with WWLP-22News, an NBC affiliate television station. It provides details about various digital advertising options on WWLP.com like banner ads, videos, and email marketing. Metrics are given showing high traffic to WWLP.com, especially during severe weather. The timing of online and television usage is compared, and it is suggested that combining the two media can increase brand awareness and consumer engagement.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
During this interactive session we will cover:
Platform changes you need to know about
Opportunities to increase engagement with sponsored content New tools and techniques for measuring success
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
The document discusses the digital revolution and how it has changed marketing and consumer behavior. Some key points include:
- People are engaging with digital/social media more than traditional TV networks. Nearly all consumers now research products online before purchasing.
- The global marketplace is now one interconnected space where consumers can instantly access and share information.
- Different generations interact with digital/social media in different ways, from "digital natives" to "digital immigrants" to "digital aliens."
- Companies are increasingly relying on social media and see good returns on their investments in these channels to generate exposure, traffic, leads and partnerships. Understanding the digital landscape is now critical for business success.
REV Love Comm UDS City Creek Center PresSteve Hasson
This document outlines a proposed 2015 digital advertising campaign for City Creek Center. It identifies the target audiences as hyper-local residents, affluent individuals within a 35 mile radius, and tourists. The campaign objectives are to increase City Creek's appeal, repeat shoppers, position as a premier shopping destination, and establish it as a local focus. The campaign will utilize tactics like digital ads on the Salt Lake Tribune, targeted email marketing, native ads, video ads, search retargeting, and ads targeted to home movers. Utah Digital Services is proposed to execute the campaign based on their experience with other Utah institutions.
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
This document provides an introduction to social media marketing. It discusses what social media is and defines social media marketing as creating engaging content to promote a business on platforms like Facebook, Instagram, and Twitter. It explains that social media marketing can increase brand awareness, engage customers, build reputation, generate leads and sales, and more. Several key social media platforms are discussed as well as important statistics about their usage. The document then covers developing a social media marketing strategy, including researching audiences, determining platforms, creating a content calendar, and analyzing results. It provides tips for creating social media content and measuring the impact of campaigns.
The document discusses strategies for investment management firms to improve their marketing through the use of websites, social media, and content marketing. It emphasizes that content should engage audiences by demonstrating an understanding of their problems and offering high-quality solutions, and should be distributed through various online channels. Statistics are provided on consumer online behaviors and the benefits firms have seen from social media marketing.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
The document discusses key trends in social media and mobile for 2013, including the rise of mobile social platforms like Facebook and Twitter and increased content creation and sharing on mobile. It also outlines strategies for organizations to develop optimized social media programs, including aligning programs with objectives, using various engagement tactics, and developing community management best practices. The goal is to leverage paid, owned, and earned social media to amplify messaging and drive engagement through an integrated converged media approach.
Larry Weber and Alex Mouldovan presented on measuring the return on investment (ROI) of social media. The agenda included Larry and Alex sharing their perspectives and having a discussion. Alex discussed how social media is transforming business and provided examples of ROI from Dell, Marriott, CDW and eBay. He also covered best practices for social marketing and measuring social media ROI. Larry and Alex then had a discussion and took questions from the audience.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Similar to Shale Plays Media Marketing Deck-TJ (20)
1. Who is Shale Plays Media
Our Goals:
• Provide up-to-date relevant news and
information to major energy regions across the
country
• Provide most advanced targeted marketing for
national, regional, and local energy markets.
• Deliver results for our partners
2. The Shift to Digital
• 38% of marketers plan to shift spend from
traditional mass advertising to advertising
on digital sources -2015 State of Marketing Salesforce.com• 15 print dollars lost for every digital dollar gained
(*2013 state of the News Media)
3. Case Study of the Shift to Digital
• The New York times reported an average
weekday print circulation of less than 650,000
in September 2014
• Their website and associated apps attracted
nearly 54 million unique visitors January 2015,
and the majority of their paid circulation
comes from digital sources (around 1.4 million)
7. Social Media Impact for Business
• 86% of marketers believe social
media marketing produces or
indirectly produces ROI
• Social Media has 100% higher
lead-to-close ratio than
outbound marketing *hupspot.com
*Source:
Salesforce.com:
2015 State of
Marketing-Insights
from over 5,000
global marketers
8. Social Media Channels Used In Business
• 15 million business currently use
Facebook to engage with customers
*www.entrepreneur.com
9. The Social Media Revolution
FACEBOOK
• 71% of internet users are on
Facebook
• 70% of users engage with the site
daily up 63% from 2013
• 56% of adults 65+ use Facebook
*Pew Research Center
*University of Michigan School of Information
Dr. Nicole Ellison and Dr. Cliff Lampe (Sept. 2014)
10. Content is King
People spend more than:
• 50% of their time online reading
content
• 30% of their time on social
• 89% of content is shared through
social networks
13. Our Solutions
Professional
Services
Content Creation
Written
Content
Creative
Ad/Social Copy
Article Copy
Press Release Copy
Advertising
Animated Videos
Infographics
Sales Collateral
Slide Shows
Product Spec Sheets
Media Kits
Tri-folds
Landing Page/websites
Memes
Article Covers
SEO Optimization
Social Media
Ad CampaignsSocial Media Management
Post management
Response Management
Page Creation
Consulting/Strategy
Print
Digital
Display Ads
Brochures
Letter Head
Business Cards
Brand Guides
25. Texas Classic Productions
We are grateful for the partnership we have
with Shale Plays Media. When running a marketing
campaign for one of our events, they attributed to a
strong increase in our web traffic flow. They delivered
results. They delivered on time, and they delivered
above and beyond customer service to make sure we
were pleased with the results of our campaigns. The
process of helping us gain exposure in the market was
seamless, and the results were profitable.
Michelle Manningham
VP of Marketing Texas Classic Productions
Begin Presentation:
-Introduce all parties
-Edify your team
Discovery Questions:
Ask for permission to ask basic questions in order to get to know the person
How are you related to the company: Title, role, third party or in house, length of employment, location of work?
What is the current business model of the business: core products/services, distribution options (Sales team, distribution centers, stores, e-commerce, etc.), average sales price of product/service, sales process (first contact to close)
Who is your core customer?
What is your current marketing strategy (go-to-market strategy)?
What does your media mix consist of?
If advertising in print: which publications and what type of ad?
If advertising online: which publications/distribution channels and what type of ad?
What is most successful for you and how are you defining success for a marketing campaign?
What is your current monthly marketing budget?
Who is involved in marketing decisions apart from yourself and what is the process to make these decisions?
Begin Presentation:
Thank the person for answering all questions and ask for permission to present information
Emphasize: presentation provides free, yet critical information about content marketing trends and is an introduction for us to explore potential to work together.
Introduce network:
High level: Largest digital news agency and media agency surrounding geospecific shale plays world wide. Emphasize difference between distribution and agency components.
Value proposition: Our audiences and content are geospecific and targeted to the respective shale plays and 98% of our traffic comes from the United States.
Compare to Rigzone/Oil and Gas Journal/World Oil who do not focus on local regions and more than 60% of their audience/content is focused overseas.
Traffic: On our websites alone we have 3,000,000 unique visitors alone per year, but on social channels we have more than 197,000 Facebook Followers, 28,000 Twitter Followers, and additional followers on LinkedIn and Google+. Network wide on our social media platforms we receive more than 5,000,000 impressions per month.
Introduce content source: News cred (exclusive partnership)-syndicate from 200+ sources and we have 8 content writers+ contributors in field
Introduce marketing trends: Explain upcoming slides= clear market trend toward content marketing and social media as a distribution channel.
Foreshadow:
While the slide is still blank describe that there is a trend that shows there has been a real “shift from print” to digital.
Click for first graph:
Note: click once to make the graph appear, click a second time to make it enlarge and expand, click a third time to make it disappear, and click a fourth time to launch second graph, etc.
Emphasize: We are not here to bash print. We are a media company that believes in a well rounded media mix and many of our clients actively participate in print media. Our goal is simply to demonstrate a clear shift to digital and, specifically, social media marketing.
Graph 1: Readership Falls For Most Age Groups
-Demonstrates: All age ranges are losing interest in reading daily news papers.
-Emphasize: Ages below 34, less than 30% actively read daily news paper and this trend will continue
Graph 2: Newspaper Ad Revenue From Digital and Print
-Demonstrates: Advertisers are actively shifting their ad spend to digital. Digital has not completely caught up with Print, but it is close and exponentially increasing year to year. For every 15 dollars lost in print ad spend, 1 dollar is gained in digital (fact shows up on slide 4).
Graph 3: Newsstand Circulation in Magazine Industry Plummets
-Demonstrates: This graph is another indication that the shift from print is real. Not only is readership and ad spend is in decline, but the circulation is also in decline.
- Emphasize: The first graph referred to news papers, while this third graph refers to magazines. Highlights that all print (not just one specific segment) is suffering.
Foreshadow:
While the slide is still blank describe that there are many examples of how this shift from print to digital has impacted major publications.
Click to begin slide:
-Major purpose of slide is to demonstrate that the way people are consuming information from the New York Times has drastically changed from the past. There is a vast difference in terms of it’s print circulation, which use to dominate, in comparison to its digital audience. If we looked at a similar graph 15-20 years ago, we would see that an inverse relationship (i.e. more print circulation than digital) would exist.
Click to begin slide:
-Major purpose of slide is to demonstrate increase in digital ad spend
Emphasize: Marketers have increased digital ad spend from 32 billion in 2011 to 51 billion in 2014= an increase of 59.38%
Foreshadow:
Before beginning this slide pose the logical question: If we are seeing a decrease in print marketing and engagement and an increase in digital marketing and engagement, then the question becomes what type of digital marketing is the most beneficial?
Begin slide:
-Purpose of slide is begin discussing how social media is beginning to dominate digital marketing.
Emphasize:
(1) In 2013, Facebook had 19% of all digital display ad revenue. Compare to Google’s at 14%. Twitter is not on the map.
(2) In 2014, Twitter now has 4 percent of all digital display ad revenue and Facebook has increased to 24 percent (up 5 percent from year prior).
Begin slide:
-Continue sentiment of prior slide.
-Introduce source of the graph: Salesforce.com= largest CRM worldwide and father of cloud based software underwrote a survey of 5,000 global marketers and asked them what they believed was the most effective digital marketing channels and strategies.
-Image clearly demonstrates that a broad segment of marketers from all industries believe in social media marketing.
-Emphasize:
(1) Social media dominates the top 10 in terms of the digital marketing options that marketers currently use.
-The higher on the list, the more highly used the marketing channel is.
(2) On average, 90% of marketers believe that social media is a very effect, effective, or somewhat effective marketing channel.
Begin slide:
-Continue sentiment of prior slide.
-I like to differentiate this slide from the prior one by saying “unlike the prior slide that discusses the subjective term of “effectiveness,” this image discusses how marketers believe social media marketing produces or indirectly produces a return on investment.
-Hub spot quote is meant to emphasize and re-enforce the claim that social media marketing produces a return on investment.
Foreshadow:
Before beginning this slide, articulate that social media is not just Facebook, but marketers believes that many social media channels are useful.
Example: Pinterest focuses on craft products and is heavily geared toward a younger female audience.
Emphasize: Although marketers use many social platforms the major four are still: (1) Facebook; (2) Twitter; (3) LinkedIn; (4) Google+ and Facebook dominates.
Foreshadow:
Before beginning this slide review the logical progressions: We have a seen a shift from print to digital and within digital social media is dominating and marketers prefer this channel above all others. The question becomes why are marketers advertising on these channels. Reveal the answer once you begin the slide.
Begin slide:
The reason is because EVERYONE is on social media. It is impossible for marketers to ignore social media because everyone is engaging with it.
Emphasize:
(1) The vast majority of people online have a Facebook account
(2) The vast majority of people who have a Facebook account return day to day (SUPER HIGH ENGAGEMENT)
(3) The demographic (age) that has the lowest engagement with Facebook is those 65+, but still 56% are on Facebook!
Foreshadow:
Before beginning this slide, repeat logical progression one last time: Clearly markers believe in social because EVERYONE uses it, but its also because….(give answer once you start slide)
Begin slide:
It is where information is shared, created, and cultivated.
Emphasize:
(1) 50% of time online spent reading content.
(2) 30% of time spent online on social media. (logical deduction: people spend a lot of time reading content on social media)
(3) 89% of people share content through social media networks.
(4) Highlight as an aside that we also have a large newsletter list that has a 27% open rate and we take this seriously because, as the infographic depicts, 93% of people share content through email.
Begin slide:
-Continue sentiment of prior slide.
-Infographic is self-explanatory
Emphasize: Major purpose of slide is to demonstrate how critical content marketing is because of the shear volume of content that is absorbed and shared each day, but also because when asked, people feel more comfortable buying from organizations and learning information about companies through content marketing rather than through traditional advertising like billboards, banner ads, radio, print ads, or TV.