No More Stinking Linking

and get the rest right too!
No More Stinking Linking
@ShahMenz @rmoov #searchsummitau

about me
hangs
out in link
removal
trenches
penalty
geek
goes to
war with
rampaging
penguins
never met
a natural
link she
didn’t love

where did all the penguins go?

Google
has been talking
about building
Penguin into the
core algorithm
for a long
time
Gary Illyes
John Mueller

but the current version

not dead (:

penguin is now

informing the core algorithm

but informing and
“built in”

we’re still waiting

but...
“we’ll not
release
something
unfinished.”
Gary Illyes, Nov 2015

it will not
be time for

Don’t be caught napping!

WHEN
it happens
It will NOT
be the
Penguin
you
know!

thinking real time

Real Time
You keep using that word.
I do not think it means what you think it means

be careful
what you wish for

that just might be an oncoming train

eliminate risk now

what should I be looking for?

high risk
high
value
anchor
text
not
relevant
Scaled
and
repeated
manipulative
or SEO
focused
intent

don’t fall for the dumbest
mistake ever

“Awesome domain! Keep that!”

don’t buy the “badass” backlinks line

if you can sell it, “it ain’t natural”

petition site manipulation is not cool

but there’s a ton of
crap out there...

www.spamflag.com/link-identification-guide/
get this

“ I just want to build
good links”

but what is a good link
anyway?

this?

maybe not

“oh but author rank will
help me win the internet”

“NO…Author Rank went
away a while ago”

smell something fishy?

disavow
your
go-to
solution

“can’t
someone
do that
for me?”

YES
check the tools you are already using...

but

all helpful tools are not equal

this is not an update
must add
new disavow
data to your
existing lists
before upload
resource:
post at
google.com
Disavow Links
Tool Help Doc
upload to
disavow links
tool is an
overwrite

this one knows what to do
disdit.com
Free
Disavow
Management
Tool
Add
domains
to existing
disavow
lists
Generate
entire domain
Disavows
from a list of
URLs

does disavow work?
YES

actively manage
Negative
SEO
multiple uses
penalty
resolution
trust
management

pitfalls

site variants
update
disavows
for all
variants
resource:
article at
dfwsem.org
“Are You Stuck
In Google’s
Penalty Box?”
resource:
article at
rmoov.com
Penalty Resolution
Flow Chart

only see one GSC profile? You may never see one of these...

disavow is canonical
you cannot
negate effect
of links to
site A by
disavowing
them at site B
site
A
site
B
Hat Tip: Maile Ohye

wait! don’t push that button

format errors
UTF-8
or
7-bit
ASCII
downloads
from
disavow
tool are
not .txt
files!
.txt
convert
your
files!

file size limit
file size
error
is a bitch
Keep
comments
minimal
Webspam Team
doesn’t see them
2Mb

don’t disavow ip addresses
Unless you have absolutely
no other option

laziness = stupidity
disavow
domains,
not ip
addresses
ip
addresses
are not tied
permanently to
domains
all URLs
represented
by that ip
string
will be disavowed
Other sites
represented
by specified
domain
on same ip will NOT
be disavowed

best practice
disavow
entire
domains

should I disavow specific URLs?
only to
protect future
referrals from
coveted
domains
or for
specific
edge
cases
why?

there are always links you don’t know about

some links just won’t die

the basics
If Google
cache has
updated
Disavow file is
processed!
disavowed
links
DO NOT
disappear
from
Search
Console!
DON’T
think of a
disavow
decision as a
temporary
fix

it’s time to put this on...

hello

start
with
data

combine and de-duplicate
google analytics referral anomalies
google webmaster tools
bing webmaster tools
opensiteexplorer.org
mine the SERPs
majestic SEO
SEMrush
ahrefs

do you already have something
in your paid toolkit?
Cognitive
SEO
link navigator
Web
CEO

on using trust flow...
DON’T
use either trust flow
OR citation flow as a
raw metric for making
decisions on links you
should keep
or remove
IF YOU
INSIST
divide by
citation flow and
look closely at
links or domains
where result
<30%
you can use report filters in Majestic to do this,
or just do it in your spreadsheet

new tool on the block
backlink audit tool

check
analytics
for high-volume
referrers!

link analysis
free tools
browser plugins

There is no substitute for humans

Spamflag

redirect path

User Agent Switcher
chrome extension helps identify cloaking & hacking

free trial
paid version
import link data

fix what you own
fake
forum
profiles
Article
directory
submissions
spammy
social
bookmarking
profiles

send email
do not treat
webmasters
as the
enemy
fess
up
be
helpful

submit forms
check for third
party contact
forms at country
specific domain
registries
On site
contact
forms

are you
doing it
wrong?
If you think 20% link cleanup is a good result, you need to try harder!

always think outside the (mail)Box

can you adapt link
acquisition ideas to
step up your
link removal game?
find smarter ways of approaching webmasters to boost
your cleanup outcomes

and if you
think you
just found
the next
great trick
to fool
Google...
you’re wrong

call me (786) 348-2163
email me support@rmoov.com
follow us @rmoov
nobody likes Bad Ideas

No More Stinking Linking

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