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EMPOWERING YOUNG
PEOPLE TO CONNECT,
COLLABORATE, & TAKE
ACTION

- David Keyes, City of Seattle
- Chris Tugwell, YMCA of Greater Seattle
AGENDA

- Introductions
- Icebreaker
- Project overview
- Group discussion
- Questions
- Evaluation
How do youth get heard?
GOAL – YOUTH DIGITAL COMMONS
City
• Learn to do effective electronic civic engagement
• Support youth engagement & tech literacy
• Bring government to youth
• Comcast grant negotiated in franchising


YMCA
• Youth empowerment
• Engage in emerging trends


UW Center for Communication
• Civics: Becoming Citizens support
• Civic engagement research
VISION & PROGRESSION - TECHNOLOGY




  Ten Key



                           BASIC
                           SOFTWARE
                           SKILLS




     Digital Arts
VISION & PROGRESSION - RESEARCH

  • Focus groups with 180 youth
  • Research on other models
  • Decision to target 13-21
  • Summer youth design program
  • Drupal platform built
  • Lots of dialogue and deliberation!

Related research at         Leading to...
-www.engagedyouth.org
-www.ccce.com.washington.edu
-Newer partnership with Microsoft Research
VISION & PROGRESSION – PugetSoundOff.org
VISION & PROGRESSION – CONTENT GROWS
VISION & PROGRESSION – CURRICULUM
VISION & PROGRESSION – VALUES
"The mission of Puget SoundOff is to provide youth with a forum for
   discussion, artistic expression, and action as a way to empower and
   encourage youth to have a strong voice.”


• Let youth drive as much as possible
• Integrate online and offline training
• Needs to fun and connect to causes
• Debate is good
• Has to be multimedia
• Don’t try to compete with Facebook, etc.
• Keep content & conversations public
• Partner with other organizations and schools
• Promote development of speech (incl revised postings)
• Design for diversity of speakers (via partners, tools, training,
  design/content promotion)
VISION & PROGRESSION – EMPOWERMENT
Connect with community, Connect with gov
QUARTER 5
TODAY – CIVIC VOICE CURRICULUM


   • 125 participated in digital literacy trainings
     (unduplicated)
   • 592 participated in digital literacy trainings
     (duplicated)
   • YTech: total training hours engagement programs
      1381 digital inclusion + civic
In • Averaged 173 open lab of other YMCA branches, nonprofit
   order to expand and grow capacity
organizations, classroom teachers, we began running programs, fine tuning and
       visits/week
packaging our resources and activities into curriculum guides we call Civic Voice
   • 111 hours
Curriculum programs. of open lab each
           week
YTECH’s Civic Voice Curriculum programs are project-based, service learning guides
that explore community issues.

Young people use digital media to tell stories, share their voice and develop action
projects to spark dialogue and initiate change in their communities.
TODAY – CIVIC VOICE CURRICULUM
TECH INTEGRATION
RECAP – CIVIC VOICE CURRICULUM
WHAT’S NEXT – ONLINE IMPROVEMENTS
WHAT’S NEXT CURRICULUM
Questions & feedback on CVC curriculum?


If progression of outreach and engagement
is:
   • Building awareness
   • Mobilizing and connecting
   • Deliberation and development of solutions
   • Action that impacts decision makers & community
   • Implementation
   • Feedback

How do digital natives make most impact?
How do we best facilitate people & tech?
IMPACT
        MORE THAN 3300 users on PSO.org


               I’m sorry that I put        “When communities
               my family through           come together to fight
               seeing me smoke,            for a change it is
               steal and go to jail.       possible to make a
               This is why I               difference when
               wanted to help with         multiple people stand
               the Night Out, so I         up for what is right.”
               could show my little
               cousin and the              -- Marleisha
               younger generation
               to be good and stay
               out of trouble.”

               -- Yao




500 young people served as of 3rd Quarter 2012
GET INVOLVED | JOIN US
Learn more: Visit youthdigitalmedia.com to preview other guides and watch media created
using out guides

Run a program: Purchase a curriculum guide by contacting Roni Ayalla,
roniayalla@gmail.com Guides are $10 each.

Western Washington & Greater New York City areas:
YTech will potentially run a Civic Voice Curriculum program at your organization or train
your staff on our curriculum model.

Contact:
YMCA | Chris Tugwell | ctugwell@seattleymca.org | 425-445-5860
CITY OF SEATTLE | David Keyes | david.keyes@seattle.gov | 206-386-9759
NYC | Roni Ayalla | roniayalla@gmail.com | 206-250-2456
Thank You

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Empowering Youth Through Digital Civic Engagement

  • 1. EMPOWERING YOUNG PEOPLE TO CONNECT, COLLABORATE, & TAKE ACTION - David Keyes, City of Seattle - Chris Tugwell, YMCA of Greater Seattle
  • 2. AGENDA - Introductions - Icebreaker - Project overview - Group discussion - Questions - Evaluation
  • 3. How do youth get heard?
  • 4. GOAL – YOUTH DIGITAL COMMONS City • Learn to do effective electronic civic engagement • Support youth engagement & tech literacy • Bring government to youth • Comcast grant negotiated in franchising YMCA • Youth empowerment • Engage in emerging trends UW Center for Communication • Civics: Becoming Citizens support • Civic engagement research
  • 5. VISION & PROGRESSION - TECHNOLOGY Ten Key BASIC SOFTWARE SKILLS Digital Arts
  • 6. VISION & PROGRESSION - RESEARCH • Focus groups with 180 youth • Research on other models • Decision to target 13-21 • Summer youth design program • Drupal platform built • Lots of dialogue and deliberation! Related research at Leading to... -www.engagedyouth.org -www.ccce.com.washington.edu -Newer partnership with Microsoft Research
  • 7. VISION & PROGRESSION – PugetSoundOff.org
  • 8. VISION & PROGRESSION – CONTENT GROWS
  • 9. VISION & PROGRESSION – CURRICULUM
  • 10. VISION & PROGRESSION – VALUES "The mission of Puget SoundOff is to provide youth with a forum for discussion, artistic expression, and action as a way to empower and encourage youth to have a strong voice.” • Let youth drive as much as possible • Integrate online and offline training • Needs to fun and connect to causes • Debate is good • Has to be multimedia • Don’t try to compete with Facebook, etc. • Keep content & conversations public • Partner with other organizations and schools • Promote development of speech (incl revised postings) • Design for diversity of speakers (via partners, tools, training, design/content promotion)
  • 11. VISION & PROGRESSION – EMPOWERMENT Connect with community, Connect with gov
  • 12. QUARTER 5 TODAY – CIVIC VOICE CURRICULUM • 125 participated in digital literacy trainings (unduplicated) • 592 participated in digital literacy trainings (duplicated) • YTech: total training hours engagement programs 1381 digital inclusion + civic In • Averaged 173 open lab of other YMCA branches, nonprofit order to expand and grow capacity organizations, classroom teachers, we began running programs, fine tuning and visits/week packaging our resources and activities into curriculum guides we call Civic Voice • 111 hours Curriculum programs. of open lab each week YTECH’s Civic Voice Curriculum programs are project-based, service learning guides that explore community issues. Young people use digital media to tell stories, share their voice and develop action projects to spark dialogue and initiate change in their communities.
  • 13. TODAY – CIVIC VOICE CURRICULUM
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. RECAP – CIVIC VOICE CURRICULUM
  • 20. WHAT’S NEXT – ONLINE IMPROVEMENTS
  • 22. Questions & feedback on CVC curriculum? If progression of outreach and engagement is: • Building awareness • Mobilizing and connecting • Deliberation and development of solutions • Action that impacts decision makers & community • Implementation • Feedback How do digital natives make most impact? How do we best facilitate people & tech?
  • 23. IMPACT MORE THAN 3300 users on PSO.org I’m sorry that I put “When communities my family through come together to fight seeing me smoke, for a change it is steal and go to jail. possible to make a This is why I difference when wanted to help with multiple people stand the Night Out, so I up for what is right.” could show my little cousin and the -- Marleisha younger generation to be good and stay out of trouble.” -- Yao 500 young people served as of 3rd Quarter 2012
  • 24. GET INVOLVED | JOIN US Learn more: Visit youthdigitalmedia.com to preview other guides and watch media created using out guides Run a program: Purchase a curriculum guide by contacting Roni Ayalla, roniayalla@gmail.com Guides are $10 each. Western Washington & Greater New York City areas: YTech will potentially run a Civic Voice Curriculum program at your organization or train your staff on our curriculum model. Contact: YMCA | Chris Tugwell | ctugwell@seattleymca.org | 425-445-5860 CITY OF SEATTLE | David Keyes | david.keyes@seattle.gov | 206-386-9759 NYC | Roni Ayalla | roniayalla@gmail.com | 206-250-2456

Editor's Notes

  1. Reference the Y Brand Architecture from the handout
  2. Reference the Y Brand Architecture from the handout