The document provides an overview of Cindy Faith's 17 years of experience in branding, licensing, marketing, and sales for Warner Bros. She has expertise in publishing, entertainment, music, and merchandise. Her skills include maximizing licensing agreements, evaluating market conditions, and interfacing with management. She has experience building Warner Bros.' licensing business for properties like Harry Potter and launching licensed book programs in China. As an independent consultant, she helps individuals and companies develop brands and licensing strategies to build evergreen intellectual properties.

1. By failing to prepare, you are preparing to fail.
-Benjamin Franklin

2. • 17 Years of Worldwide Warner Bros. &
Entrepreneurship Experience in Branding,
Licensing, Marketing, and Sales
• Publishing
• Entertainment
• Music
• Merchandise
• Education
Expertise

3. • Global sales and management
experience
• Skillful international negotiation ability
• Successful execution of business
development strategies
Skills Overview

4. • Maximize value of licensing agreements
• Evaluate and research market conditions
• Travel to regions to work closely with
licensing agents, corporations, licensees
• Interface with multi-levels of management
Skills Overview

5. • Built Warner Bros. licensing business and
strategies for films such as Harry Potter, The
Matrix, and animated properties such as
Looney Tunes, Cartoon Network etc.
• Implemented ESL programs such as “Tweety‟s
English Schools” in Asia
• Launched the first licensed Warner Bros. book
programs in China
Experience

6. • Create programs, promotions and incentives
in primary and secondary markets
• Work to expand traditional and non-
traditional business
• Enhance current offerings with
complementary products and services
Experience

7. • With over seventeen years of executive worldwide
licensing, sales, and administrative experience, Cindy Faith
can help turn your creation into an evergreen intellectual
property.
• 12+ years were spent at Warner Bros. working as Bugs
Bunny's agent - getting him and other WB intellectual
properties such as Harry Potter licensed and published
around the world
• Since 2002, Cindy's been a licensing consultant, helping
individuals and companies bring their properties and brand
extensions to the worldwide community.
Experience

8. • Your Brand is the image that speaks
when you‟re not around
• Your Brand is the visual, non-verbal
representation of who you are and
what your company does
We Help You Think Your Brand Through

9. • Evaluating your brand
• Helping you clarify your brand identity
• Getting it „right‟ from the start
• Determining your target market
• Exploring primary and ancillary product applications
• Creating a cohesive strategy that can be extended into
publishing, entertainment, licensed merchandise, services
• Helping you develop an evergreen property
• Developing sales, marketing, and business strategies
• Building brand identity
• Helping to affiliate you with other businesses and websites
• Shopping Licensing Show
• Getting you 'pitch-ready'
We Help You Think Your Brand Through By:

10. Computer Skills:
• PC & Mac
• Graphic Design
• Photoshop
• WordPress Web Design
• Access-Database Mgmt
• Excel
• PowerPoint
• Word
• HTML code
• Web design
• Internet – Social Media
Branding Services
• Develop brand & logo applications
for all collateral materials
• Implement incentive programs
between you and your clients
• Establish operational focus for
follow-up and follow-thru
• Coordinate all aspects of your
business for consistency
• Develop sales & marketing plans
Create A Cohesive Strategy

11. If you want a someone to help you
manage and expand your business
with integrity, smarts, leadership
and enthusiasm...
PlanABrand Can Help

12. You‟ve arrived at
your destination.
Cindy Faith
http://www.planabrand.com
805-455-4577
Look No Further