The document discusses the key elements of effective business communication. It outlines the 7 C's of communication - Completeness, Courtesy, Consideration, Conciseness, Clarity, Concreteness, and Correctness. For each C, guidelines are provided on how to ensure the communication demonstrates that element. The 7 C's represent essential aspects of business writing such as being thorough yet concise, considering the audience, using clear and concrete language, and ensuring factual accuracy.