This document provides an overview of digital media fundamentals, including key terms, formats, implementation processes, insights and common objections. It discusses trends in online media consumption and the differences between Web 1.0 and 2.0 formats. It also notes that while global standards exist, the Chinese digital media landscape requires custom local strategies, and that digital media implementation requires close attention to details and expectations.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
The document discusses the customer experience journey from initial contact to conversion. It describes tools like the business model canvas, persona templates, and a touchpoint matrix that can be used to map and improve the customer experience across all contact points. The goal is to simplify the customer journey and optimize conversion rates.
I suggest econsultancy innovation awards 2012TietoNL
Portrait Interaction Optimizer is a real-time marketing automation solution that provides personalized recommendations to customers across channels. It uses customer data and analytics to determine the optimal message to send to customers based on their history and behaviors. Marketers can use the solution to build targeted marketing campaigns, simulate them in a test environment, and monitor campaign effectiveness in real-time.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
This document summarizes the digital and new media consultancy services offered. The services include developing a complete digital brand strategy and marketing plan, designing websites and applications, and providing advanced web application development. The consultancy employs research partners, design teams, and software developers to deliver digital strategy consulting, design and development services, and project management to clients.
The document discusses the customer experience journey from initial contact to conversion. It describes tools like the business model canvas, persona templates, and a touchpoint matrix that can be used to map and improve the customer experience across all contact points. The goal is to simplify the customer journey and optimize conversion rates.
I suggest econsultancy innovation awards 2012TietoNL
Portrait Interaction Optimizer is a real-time marketing automation solution that provides personalized recommendations to customers across channels. It uses customer data and analytics to determine the optimal message to send to customers based on their history and behaviors. Marketers can use the solution to build targeted marketing campaigns, simulate them in a test environment, and monitor campaign effectiveness in real-time.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Print and beyond insights high value marketing services in a high tech worl...Roger Christiansen
High value marketing services or commodotised print ? This presentation looks at the options facing Print Services Providers as they seek to introduce new marketing services
This document discusses mobile apps as a communications channel for brands and the need to truly understand their impact beyond just download and usage numbers. It introduces an approach called App-titude that uses quantitative techniques to evaluate how apps influence brand perceptions, consumer behavior, and ROI. App-titude diagnoses app performance, benchmarks it against competitors, and provides optimization recommendations to maximize opportunities and engagement over time.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
The document describes The Interact Customer Journey platform, which is created by Mobile Marketing Experts to drive customer engagement across various channels. It allows connecting traditional and digital advertising to capture user data and generate qualified leads. The platform manages all campaigns on a single system and aims to improve customer experience, drive business development, and increase ROI. It provides clients with an interactivity tool to inform campaigns and a demonstrable ROI.
The document outlines three proven steps and tools that Microsoft partners can use to make customer campaigns work for their business: plan and prepare with tools like partner solution plans and marketing development funds, generate demand through solution profilers, partner marketing centers, and events, and qualify sales and close deals with CRM, account management, and tracking. It provides details on specific campaigns, tools, and services available to partners to help generate leads and close more business.
The document outlines three proven steps and tools that Microsoft partners can use to make customer campaigns work for their business, including planning and preparing campaigns, generating demand, and qualifying sales and closing deals. It provides details on various Microsoft programs and resources that partners can leverage at each step, such as the Partner Marketing Center, Partner Solution Profiler, ISV Telesales Service, and Infrastructure Assessment Framework. The final section shows the ROI that partners have achieved by participating in Microsoft customer campaigns over the past year.
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
ProFora Media is a Philippines-based virtual events company that offers various online solutions for businesses, including webinars, online meetings and conferences, and virtual trade shows. Their services allow for global reach, targeted audiences, reduced costs, and real-time collaboration compared to in-person events. They provide tools for virtual events, training on online productivity, and consultancy services to plan and market virtual events.
eSearchVision - Orange Online MeetUp #7 - SEM - September 2010Orange Online Meetup
eSearchVision provides smart SEM solutions through a combination of technology and human expertise. They have 120 SEM experts including engineers, account managers, and analysts. Their end-to-end SEM platform allows for increased flexibility, in-depth reporting, and automated strategies to increase performance. Success in SEM now requires factors like real-time operations, business integration, and mobile optimization.
Software as a Service (SaaS) for the Supply ChainSteve Keifer
This white paper offers an overview of the features and benefits of a SaaS model. It then discusses SaaS in the context of Supply Chain applications and B2B e-Commerce.
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
BlynkB began as "Yelp for technology products" to help enterprises find vendors. However, they found that large enterprises were not interested and pivoted to focus on small businesses. After learning small businesses also would not pay, BlynkB pivoted again to an internal vendor relationship management platform called BlynkB VRM to help enterprises manage their vendor lists. They are now targeting purchasing managers at large and medium enterprises as their main customers.
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Operative and The Media Kitchen’s Darren Herman illustrate new ways to reduce costs, increase efficiencies and improve client satisfaction to launch a digital advertising agency into the future. Mr. Herman shares how ad technology has allowed The Media Kitchen to improve margins and become more strategic and client focused.
Curran & Connors is a branding and marketing firm that has helped organizations communicate their stories through various mediums for 45 years. They provide services such as annual reports, interactive media, advertising, and branding to inform and engage key audiences. The firm has a national footprint and takes a best-of-breed approach to creative services, project management, and quality assurance in order to tell clients' stories through integrated solutions.
Digital Media Briefing & Planning Process Shane Crombie
The document outlines the ideal process for planning and implementing a digital media campaign in 3 sentences or less:
The process involves 5 phases - scoping the project, developing objectives and strategies, creating the media buy plan, executing the campaign, and ongoing optimization - to ensure the campaign delivers on its objectives through careful planning, execution, and measurement of performance.
Key aspects of the process include developing a media brief, estimating costs, gaining client approvals, negotiating with publishers, tracking spending and results, and adjusting tactics based on data to optimize toward goals.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Print and beyond insights high value marketing services in a high tech worl...Roger Christiansen
High value marketing services or commodotised print ? This presentation looks at the options facing Print Services Providers as they seek to introduce new marketing services
This document discusses mobile apps as a communications channel for brands and the need to truly understand their impact beyond just download and usage numbers. It introduces an approach called App-titude that uses quantitative techniques to evaluate how apps influence brand perceptions, consumer behavior, and ROI. App-titude diagnoses app performance, benchmarks it against competitors, and provides optimization recommendations to maximize opportunities and engagement over time.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
The document describes The Interact Customer Journey platform, which is created by Mobile Marketing Experts to drive customer engagement across various channels. It allows connecting traditional and digital advertising to capture user data and generate qualified leads. The platform manages all campaigns on a single system and aims to improve customer experience, drive business development, and increase ROI. It provides clients with an interactivity tool to inform campaigns and a demonstrable ROI.
The document outlines three proven steps and tools that Microsoft partners can use to make customer campaigns work for their business: plan and prepare with tools like partner solution plans and marketing development funds, generate demand through solution profilers, partner marketing centers, and events, and qualify sales and close deals with CRM, account management, and tracking. It provides details on specific campaigns, tools, and services available to partners to help generate leads and close more business.
The document outlines three proven steps and tools that Microsoft partners can use to make customer campaigns work for their business, including planning and preparing campaigns, generating demand, and qualifying sales and closing deals. It provides details on various Microsoft programs and resources that partners can leverage at each step, such as the Partner Marketing Center, Partner Solution Profiler, ISV Telesales Service, and Infrastructure Assessment Framework. The final section shows the ROI that partners have achieved by participating in Microsoft customer campaigns over the past year.
Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:
IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.
CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.
MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.
IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation
Specialties:
Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management
ProFora Media is a Philippines-based virtual events company that offers various online solutions for businesses, including webinars, online meetings and conferences, and virtual trade shows. Their services allow for global reach, targeted audiences, reduced costs, and real-time collaboration compared to in-person events. They provide tools for virtual events, training on online productivity, and consultancy services to plan and market virtual events.
eSearchVision - Orange Online MeetUp #7 - SEM - September 2010Orange Online Meetup
eSearchVision provides smart SEM solutions through a combination of technology and human expertise. They have 120 SEM experts including engineers, account managers, and analysts. Their end-to-end SEM platform allows for increased flexibility, in-depth reporting, and automated strategies to increase performance. Success in SEM now requires factors like real-time operations, business integration, and mobile optimization.
Software as a Service (SaaS) for the Supply ChainSteve Keifer
This white paper offers an overview of the features and benefits of a SaaS model. It then discusses SaaS in the context of Supply Chain applications and B2B e-Commerce.
Group FMG is a digital asset production company that was formed through multiple acquisitions and now provides services globally. It offers consulting, content production, and technology solutions for commerce, publishing, packaging, advertising, and other industries. Group FMG has offices in New York, London, and Chennai and serves over 75 global clients through various commercial models.
BlynkB began as "Yelp for technology products" to help enterprises find vendors. However, they found that large enterprises were not interested and pivoted to focus on small businesses. After learning small businesses also would not pay, BlynkB pivoted again to an internal vendor relationship management platform called BlynkB VRM to help enterprises manage their vendor lists. They are now targeting purchasing managers at large and medium enterprises as their main customers.
La Experiencia del Cliente: cumpliendo con la promesa de la marcaMundo Contact
Santiago Ontañón, Director de Ventas para Retail de Oracle México en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Operative and The Media Kitchen’s Darren Herman illustrate new ways to reduce costs, increase efficiencies and improve client satisfaction to launch a digital advertising agency into the future. Mr. Herman shares how ad technology has allowed The Media Kitchen to improve margins and become more strategic and client focused.
Curran & Connors is a branding and marketing firm that has helped organizations communicate their stories through various mediums for 45 years. They provide services such as annual reports, interactive media, advertising, and branding to inform and engage key audiences. The firm has a national footprint and takes a best-of-breed approach to creative services, project management, and quality assurance in order to tell clients' stories through integrated solutions.
Digital Media Briefing & Planning Process Shane Crombie
The document outlines the ideal process for planning and implementing a digital media campaign in 3 sentences or less:
The process involves 5 phases - scoping the project, developing objectives and strategies, creating the media buy plan, executing the campaign, and ongoing optimization - to ensure the campaign delivers on its objectives through careful planning, execution, and measurement of performance.
Key aspects of the process include developing a media brief, estimating costs, gaining client approvals, negotiating with publishers, tracking spending and results, and adjusting tactics based on data to optimize toward goals.
This document provides an overview of a company that offers various digital marketing and advertising services. Some of its key services include web design, search engine optimization, pay-per-click advertising, social media marketing, conversion optimization, and analytics. The company has offices in North America, Europe, and the Middle East to serve clients globally. It aims to help businesses attract new customers, engage with customers, and retain customers through innovative online strategies.
Ethos is a digital marketing agency with 4 offices across the Middle East, including in Beirut, Dubai, Riyadh, and Jeddah. They provide services such as digital strategy, digital brand platforms, online advertising, online performance marketing, and social media marketing. Ethos creates digital solutions for major global and national brands and has 40 employees who help 10 million people interact with one of their solutions each month.
The document outlines a methodology for a marketing campaign using a multi-channel approach including paid, owned, and earned media to reach audiences, get them to opt-in and engage on different platforms, and ultimately make purchases. It discusses targeting audiences, tailoring messaging and deals, testing different channels and metrics, and addressing challenges around inventory, user experience, and measuring success. The goal is to drive traffic, sign-ups, purchases, and revenue through an integrated marketing strategy across various online and offline channels.
The document discusses B2B online marketing strategies including lead generation, search engine marketing, marketing automation, and thought leadership marketing. It proposes using search engine optimization, paid search campaigns, and marketing automation tools like ActiveConversion to generate and score leads. Content marketing tactics like case studies, webinars, and blogging are suggested to establish credibility and thought leadership. The document provides an example customer and pricing details for a two-phase online marketing approach focused first on lead generation and later on thought leadership development.
Interactive video ads are growing as TV ad budgets move online. This creates challenges for advertisers to fully utilize online video. Brainient is a product that allows advertisers and agencies to quickly create interactive overlays for online video ads within hours instead of days or weeks. Through an agile customer development process, Brainient aims to understand customer needs and validate its product concept. It offers a free trial and revenue sharing or transaction-based pricing models.
This document discusses decoupling in marketing communications and production. It begins by defining decoupling as separating creative strategy and development from execution and delivery. Many large brands are adopting this approach to improve efficiency and reduce costs.
Decoupling involves using specialized production suppliers or shared services models to handle execution tasks more cost effectively. It allows brands to leverage creative assets across multiple campaigns. Successful decoupling requires subject matter expertise, asset management systems, and an understanding of workflows and quality standards.
The document evaluates different decoupling tactics like nearshoring, outsourcing, offshoring, and automation. It provides action plans for agencies, marketers, and print service providers to prepare for and take advantage of decoupling opportunities.
The document discusses digital marketing and how companies can build effective marketing platforms. It notes that marketing now involves engaging online communities through social media and creating consistent, relevant customer experiences across touchpoints. The document also highlights how Microsoft technologies like Silverlight can help companies increase their online reach and engagement through rich media experiences. It emphasizes building a bridge between IT and marketing and positioning Microsoft as a platform partner to help companies with audience reach, touchpoints, design, analytics, and infrastructure.
Wd & im session b2_marketing through internet_april 26,2010Mahesh Panchal
This document discusses using the internet and Google AdWords for marketing. It covers branding, creating an online presence, using ads to enhance existing products/services and recruit new customers. It describes the basics of Google AdWords, including how to create ads, target audiences, and track performance. AdWords allows flexibility in location/language targeting and offers control over bid amounts and budgets. Google Analytics can then track which marketing efforts are most effective by measuring metrics like impressions, leads, sales and conversions.
1) Imagiin provides an advertising platform that delivers targeted ads to interested users via websites and mobile apps. This allows advertisers to engage customers in a "pull" model where viewers are rewarded for their attention.
2) Imagiin's model measures cost per qualified audience (CPQA) rather than cost per mille (CPM), resulting in unprecedented conversion rates and return on investment for advertisers. It also increases publisher revenues and customer loyalty.
3) Imagiin takes advertising beyond direct marketing by facilitating interactive brand relationships where users can earn rewards for their attention that are used to purchase online services. This innovative approach transforms advertising into a two-way partnership.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
Dave Duarte - Intergrate web & mobile into your marketing mix - Net Prophet 2009RAMP Group
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media campaigns with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
The document discusses integrating web and mobile into marketing strategies. It notes that mobile phones outnumber other technologies in South Africa and that SA ranks highly for mobile web access globally. It then covers some key aspects of digital marketing campaigns, including reach, direct ROI, measurability, stickiness, and immediacy. The document contrasts the industrial economy model of large upfront investments in mass media with the attention economy approach of focusing on relevance. It emphasizes that annoying and intrusive marketing does not work and that the best digital marketing is useful, relevant and timely.
Designing & Executing Channel Marketing Campaigns for SMB PartnersWill Gibney
eCoast & SiriusDecisions - Designing MDF programs for SMB Channel Partners
-How leading vendors setup & manage channel marketing programs
-What partners want in a vendor focused campaign
-The critical factors in building a partner marketing portal
-Which types of campaigns are most effective in generating pipeline
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
Drupal allows large organizations to build and manage many websites efficiently. It provides a unified platform for creating various types of sites from marketing sites to corporate sites. Drupal's modular architecture supports rapid application development and content delivery across different devices. Many large companies use Drupal for its flexibility and cost savings when managing websites globally at scale.
Accelerating Business Agility with Open Source DrupalAcquia
Drupal allows large organizations to build and manage many websites efficiently. It provides a unified platform for creating various types of sites from marketing to corporate to products. Drupal's modular architecture makes it flexible for different needs and allows rapid development of new experiences and content delivery across channels. Many large global companies use Drupal for its cost savings, agility, and ability to deliver experiences anywhere.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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6. KEY DIGITAL MARKETING FORMATS
Display Targets the ‘near market’ consumer
Communication
Targets the ‘in market’ consumer
Search Targets the ‘in market’ consumer
Think Google
Infiltrating communities of like-minded people
with a brand propositionof like-minded people
Infiltrating communities
Social Media with a brand proposition
Think My Space and Facebook
branded
Fusion between advertising and content with
Content Integration content
highly branded quality
Mobile
Mobile Highly targeted and personal communication
8. KEY TYPES OF ONLINE MEDIA
Web 1.0 Web 2.0
Advertorial Blog/social network
Sponsorships Streaming video
Content Integration Pre roll/post roll
eMail Mobile
Banners & buttons Gaming
OTP/floating Digital Outdoor
10. KEY TYPES OF TARGETING
• Run of Network (RON) – this is a very cheap
option and is available from publishers with a
portfolio of websites. The advantage of this
method is that we receive a very low CPM,
however the target audience may not always be It is rule of thumb that the more specific
relevant. we target, the higher the cost. For example,
if we geo-target, this would incur
an extra premium. We are also able to target
• Run of Site (ROS) – ROS is used when we either broad or specific sections across
want to reach users who are interested in a websites. Creative formats also impacts on
service but we don’t want to target a specific cost.
criteria. For example a sport website.
• Run of Channel (ROC) – means creative will
appear anywhere within a category on a web
site.
• Specific Sections - when we want to
target a specific audience, we will advertise on
chosen sections of a website such as
Entertainment or Home & Garden
14. CHINA STANDARD AD UNITS
• IAB was formed in early stage of US Internet development (2000)
• This situation is not understood overseas
• The extra cost of resizing can increase the creative production
budget by over 100%
• Progress is being made slowly, unlikely to ever have IAB UAP
• Sohu is a complicating factor
16. UNDERSTANDING ‘TAGS’
What is it Where does it go?
Allows calculation of click Embed into the actual
Click Tag rates creative
Redirect Instructs which creative type, Sent to online publisher to
Tag version etc. to be played place
Spotlight Attached to pages on client
Shows post click activity
Tag website
17. TYPICAL AD SERVING PROCESSAd server
Cr
eat
ive
Me
dia
Online Creative Reporting
Agency
Media Agency
Client website
Create Implement
Media/ Creative Creative
Click Tag Agency Agency
Publisher
Redirect
M Agency Media
Tag
Spotlight
M Agency Client
Tag
18. A TO Z OF IMPLEMENTATION
Project/Job added onto Interactive team or
Brief from client or from Share topline thoughts
Interactive internal WIP individual to brainstorm
Business team with Business Team
topline ideas
Folder setup incl Checklist
Client approves online Presented to client with Ballpark Cost/Plan
Document (if required)
concept/plan via Business Team (with prepared
Interactive contact present)
compiled
(Using planning rate card)
MBA prepared Client faxes back signed Book activity with Adserver trafficking
(Incl monthly $ breakdown & MBA publisher schedule created
Adserving)
Copy given to Business
Load activity into BCC
team
Client highlights all client Creative specs + Click
Activity Live site pages post click Creative uploaded to
tags sent to Creative
tracking Adserver
agency
Spotlight tags produced and Redirect tags produced and
sent to client Creative sent to Carat
sent to publisher
Tracking report Monthly client invoicing Agency/Media Responsibility
sheet to be given to Ongoing tracking or final
First week/days tracking report presented
Business team Media Responsibility
Client Responsibility
Spotlight/Click tags Invoice amounts loaded Current or future campaign
accuracy checked onto client budget rec optimisation Actual Activity
Creative agency Responsibility
22. SUMMARY
• Digital media is complex and time consuming work that confuses non
digital agency and client staffers. Only 5% of media spend is digital.
• Most problems occur due to poor expectation management and
attention to detail in digital media.
• The main opportunity/challenge with digital is its accountability and
interactivity. Understand these two concepts and you understand
digital.
• The only constant in digital is change. Every 2-3 years a hot new
digital concept/technology/platform arrives. You must constantly
follow industry trends and rethink what is possible.
• 2.0 media like social and mobile are different to 1.0 media like
banners and email. ‘Advertising’ does not work in 2.0 media.
• China netizens require custom digital media strategy, importing
global template does not work.
• Strategy is not a list of tactics. A strategy is rationale for why a
specific combination of tactics will lead to a desired outcome
Editor's Notes
Search : Targets the ‘in market’ consumer who is pro-actively conducting research to find information about a product of service they need. Display Communication : Targets the ‘near market’ consumer who can be convinced with the correct marketing approach to develop consideration for a brand or product
Content - Advertorial - Sponsorships -
Click Tag: What : Code that allows the Adserver and Carat to calculate actual click rates via online client advertsing Where : Click tag code is embed into the actual creative, which upon arrival, is uploaded to Adserver Redirect Tag What : Code that tells the publisher what creative type, version etc to show on screen to consumers Where : Once creative has been uploaded into Adserver (into client trafficing schedule) code is produced and sent to publisher to place Spotlight Tag What : Code that shows post click activity on the clients own website (or landing page) Where : Attached to each page that has been identified to be tracked on client website
Click Tag Creative Specs sent to Creative agency by Carat Creative agency send actual creative to Carat (with click tag embed) Creative entered into Adserver by Carat Re-Direct Tag From Adserver created schedule (by Carat) a Re-direct tag is made for each individual booked ad type These are made available to Carat, and sent to Media Publisher, who align with the booked space All consumer impressions recorded by Adserver Carat runs report at any stage for topline tracking Spotlight Tag Client advise what pages in their website would like to be tracked for post client activity Carat create spotlight tag code and then send to client to embed into the specific pages Spotlight tag entered into Adserver schedule by Carat Consumer post click activity recorded by website