Operative and The Media Kitchen’s Darren Herman illustrate new ways to reduce costs, increase efficiencies and improve client satisfaction to launch a digital advertising agency into the future. Mr. Herman shares how ad technology has allowed The Media Kitchen to improve margins and become more strategic and client focused.
This comic book themed presentation illustrates 3 common sales challenges faced by many companies, and details how they're solved by CPQ. Enjoy the read!
This comic book themed presentation illustrates 3 common sales challenges faced by many companies, and details how they're solved by CPQ. Enjoy the read!
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
Innovation Showcase: How Warner Bros. and iHeartMedia Build Apps on App CloudDreamforce
Leading media organizations are supercharging their marketing investments with apps built on the Salesforce App Cloud. Join us to learn from iHeartMedia and Warner Bros. about how they are innovating their businesses from within, building custom apps with App Cloud to solve some of the business challenges and nuances of the Media Industry. Discover how you can take advantage of cutting edge technologies to revolutionize your own efforts.
Service Marketing and How It Relates To Product ManagementSam Klaidman
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Webinar presentation on the 3 W's of Supply Chain Visibility and Demand Management presented to the New England Electronic Commerce User Group on April 29, 2009
I recently spoke at the BPO India Forum event on the topic of Workforce productivity & the role of services workforce in BPOs in driving end consumer experience. I have suggested an approach for organizations to achieve significant improvements in service delivery while keeping costs constant, thereby allowing the BPO to achieve non-linear growth.
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
Innovation Showcase: How Warner Bros. and iHeartMedia Build Apps on App CloudDreamforce
Leading media organizations are supercharging their marketing investments with apps built on the Salesforce App Cloud. Join us to learn from iHeartMedia and Warner Bros. about how they are innovating their businesses from within, building custom apps with App Cloud to solve some of the business challenges and nuances of the Media Industry. Discover how you can take advantage of cutting edge technologies to revolutionize your own efforts.
Service Marketing and How It Relates To Product ManagementSam Klaidman
A presentation to the Boston Product Managers Association describing the role of Service Marketing, how it fits with the Product Management function, Solutions as a source of Differentiation
3 Ws Of Visibility And Demand Management FinalJohn Mecke
Webinar presentation on the 3 W's of Supply Chain Visibility and Demand Management presented to the New England Electronic Commerce User Group on April 29, 2009
I recently spoke at the BPO India Forum event on the topic of Workforce productivity & the role of services workforce in BPOs in driving end consumer experience. I have suggested an approach for organizations to achieve significant improvements in service delivery while keeping costs constant, thereby allowing the BPO to achieve non-linear growth.
Webinar on the shift in measuring customer differentiation from satisfaction to engagement, where customers emotionally connect with the service organization versus simply receive service within preestablished time limits. Source of competition for companies looking to differentiate themselves on other than simply price.
La collaboration est absolument essentielle pour optimiser la productivité et la
performance financière dans le contexte des marchés ultra-concurrentiels
d'aujourd'hui. Communiquer plus facilement avec ses clients, ses fournisseurs et
ses employés permet aux entreprises de tirer parti des capacités jusque-là
inexploitées pour relever les défis actuels et repérer de nouvelles opportunités. Les
réseaux d'entreprises ont ouvert la porte à cette nouvelle façon de collaborer et
peut-être l'élément qui différencie la concurrence moderne de la concurrence du
passé. Apprenez comment Ariba, principal réseau mondial de commerce
interentreprises, aide les entreprises à mieux acheter, à vendre plus rapidement et
utiliser la facturation électronique et la gestion dynamique de l'escompte afin de
mieux gérer leurs paiements et leurs créances de manière plus stratégique.
Alex Saric, EMEA Marketing Director – Ariba
2013 Ariba Commerce Summit Paris
Positioning Yourself to Win in The Networked EconomySAP Ariba
Collaboration is absolutely essential for driving productivity and lifting financial performance in today’s ultra-competitive marketplace. Communicating more freely with customer, suppliers, and employees allows companies to draw on previously untapped capabilities to address existing challenges and spot new opportunities.
Business networks have opened the door to this new way of collaborating and may be what differentiate the modern day competitor from competitors of the past. Learn how Ariba, the world’s business commerce network, is helping companies buy better, sell faster and leverage eInvoicing and dynamic discounting to manage their payments and receivables more strategically.
2012 Ariba Commerce Summit in Chicago
Add Fuel to Your Campaign Fires with 3-D Content MappingPardot
Marketing automation experts Micky Long (Vice President, Arketi Group) and Derek Grant (SVP of Sales, Pardot) give you an in-depth look at taking your content from one-dimensional to 3D in this hour-long, information-packed webinar.
Ariba Commerce Summit 2012: The Networked EconomySAP Ariba
Collaboration is absolutely essential for driving productivity and lifting financial performance in today’s ultra-competitive marketplace. Communicating more freely with customer, suppliers, and employees allows companies to draw on previously untapped capabilities to address existing challenges and spot new opportunities. Business networks have opened the door to this new way of collaborating and may be what differentiate the modern day competitor from competitors of the past. Learn how Ariba, the world’s business commerce network, is helping companies buy better, sell faster and leverage e-invoicing and dynamic discounting to manage their payments and receivables more strategically.
La collaboration est absolument essentielle pour optimiser la productivité et la
performance financière dans le contexte des marchés ultra-concurrentiels
d'aujourd'hui. Communiquer plus facilement avec ses clients, ses fournisseurs et
ses employés permet aux entreprises de tirer parti des capacités jusque-là
inexploitées pour relever les défis actuels et repérer de nouvelles opportunités. Les
réseaux d'entreprises ont ouvert la porte à cette nouvelle façon de collaborer et
peut-être l'élément qui différencie la concurrence moderne de la concurrence du
passé. Apprenez comment Ariba, principal réseau mondial de commerce
interentreprises, aide les entreprises à mieux acheter, à vendre plus rapidement et
utiliser la facturation électronique et la gestion dynamique de l'escompte afin de
mieux gérer leurs paiements et leurs créances de manière plus stratégique.
Alex Saric, EMEA Marketing Director – Ariba
2013 Ariba Commerce Summit Paris
Positioning Yourself to Win in The Networked EconomySAP Ariba
Die Zusammenarbeit mit Geschäftspartnern ist heute wichtiger denn je, um die
Produktivität in einem hart umkämpften Wettbewerbsfeld zu steigern. Die offene
Kommunikation mit Kunden, Lieferanten und Mitarbeitern erlaubt es, bisher ungenutzte
Potenziale zu nutzen und Herausforderungen schneller und effektiver zu bewältigen.
Handelsnetzwerke haben die Tür für diese neue Dimension der Zusammenarbeit weit
geöffnet und sind ein wichtiger Technologiebaustein, um im heutigen
Wettbewerbsumfeld zu bestehen. Erfahren Sie in diesem Vortrag von Ariba, dem
Anbieter des führenden Handelsnetzwerk weltweit, wie wir das Kaufen, Verkaufen,
Bezahlen und die Verwaltung Ihres Working Capitals noch einfacher machen.
Alex Saric, EMEA Marketing Director – Ariba Deutschland GmbH
2013 Ariba Commerce Summit Frankfurt
Empowering Ad Operations to Create GrowthOperative
A story of transforming people, process and technology to generate growth in media sales and operations.
With quotes and anecdotes from Mark Bernstein, VP of Business Operations at Kelley Blue Book.
Data Loading Updates to Products & PackagesOperative
Does it seem like you’re spending excess time manually updating information to keep your business in synch with your software? Data loading is used within Operative.One to create or update large sets of data.
Operative Media Inc. hosted a brief webinar with The Weather Channel's Patrick McCormack, VP of Mobile Sales & Strategy. Here are few charts than help get you started understanding successful mobile strategies.
We’ve been hearing that it’s the “Year of Mobile” for years, but it hasn’t quite fully materialized. Mobile
tantalizes with its great potential, but is still something most Publishers are trying to figure out. Moderated
by Operative Product Manager Barnaby Edwards, this webcast will show how Publishers can actually make
this the “Year of Mobile” for themselves. Please join Barnaby and Patrick as they discuss:
How to integrate mobile into your product strategy
What will the impact be for Publishers?
Technology issues to consider
Winning Ad Ops Strategies: Microsoft & Kelley Blue Book Panel Discussion with...Operative
For a rare look into how premium media organizations approach ad operations, please view our webcast panel discussion with Microsoft Digital Advertising Solution's Manager of Account Services, Heather Miranda, and Kelley Blue Book's VP of Advertising Operations, Melissa Bertram. Heather and Melissa discuss topics including the challenges facing ad operations today, which metrics are most important to track, how ad operations will evolve in the future, as well as examples of recent successful initiatives. http://www.operative.com
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
1. 1
Agency of the Future
Digitally ‘De-Averaging’
Lorne Brown, Founder
Operative
lbrown@operative.com
Darren Herman, Chief Digital Media Officer
The Media Kitchen
dherman@mediakitchen.tv
Client logo goes here Operative Agency Breakfast Seminar
| 9.21.11
3. 3
The Old Way
Top down
approach
Blanket
message
No audience
distinction
AVERAGE
Client logo goes here
4. 4
Traditional Media Buying Channels
① Site Direct
② Ad Networks
③ Rep Firms
Client logo goes here
5. 5
Where We’re Going
Bottom up approach
Leverage new digital
technologies
Provide cutting edge
digital solutions
DE-AVERAGE
Client logo goes here
7. 7
How Are We Doing It?
TRADING DESK
API
Client logo goes here
8. 8
API-Driven Buying
• Audience profiles
• Billions of media opportunities
• Algorithmic optimization
• Advanced analytics
Client logo goes here
9. 9
Delivering a “Bottom Up” Plan
• Audience insights
• Billions of websites
• Data warehouse
• API-driven & custom integrations
Client logo goes here
10. 10
The Challenge
Digital ad technologies add
complexity to agencies’
operational processes.
• Manually intensive
• Distracting from core jobs
• Requires ongoing ERROR
technical expertise
Client logo goes here
12. 12
1 More than 10 years of
The Solution Ad Operations experience
Why
2 Easily scalable team
3 Technology-enabled services
provide critical transparency
Client logo goes here
13. 13
Partnering with
• Established best-practice trafficking processes
• Managed staff training
• Flexibly scaled team to meet fluctuating volumes
Client logo goes here
14. 14
The Problem
Managing Peaks & Valleys Average Work
Volume
Scaling Cost-Effectively Typical Staff
Level
Maintaining Expertise
BELOW AVERAGE EMPLOYEE LOAD ABOVE AVERAGE EMPLOYEE LOAD
Providing Proactive Service - Poor utilization (as low as 20%)
- High opportunity cost
- Burn-out
- Poor service
- Employee attrition
- Unhappy Clients
- Unchallenged employees - High errors rates
- Gap-fill resource expense
Client logo goes here
12/23/2011
Proprietary and Confidential.
15. 15
Results
• Increased operational efficiency
• Minimized campaign errors
• Freed up 20% of our staff’s time, enabling us to focus on:
• New revenue opportunities
• Strategic planning
• Clients
• Lower employee attrition rates
• Higher client satisfaction
Client logo goes here
16. 16
Ad Operations Services for Agencies
• Ad Serving Support
• Ad Trafficking
• Campaign Management
Client logo goes here
Hi Everyone. I am Lorne Brown, Founder and Chief Evangelist for Operative. I’d like to first thank everyone for joining our webinar today entitled “Agency of the Future: Digitally De-Averaging”, featuring Darren Herman. Well known as a leader in the industry, Darren Herman is currently the Chief Digital Media Officer of kirshenbaum bond senecal + partners & The Media Kitchen and founder of Varick Media Management. He is directly responsible for overseeing digital media capabilities and infrastructure including ad serving, data warehousing, digital media strategies, and tactics for all clients.In 2008, Darren incubated and founded Varick Media Management, a targeting and data platform ("DSP") for MDC Partners (holding co.) that has appeared in the pages of AdWeek, Ad Age, NY Times and Wall Street Journal multiple times to critical acclaim.Darren has spent the past 12 years in various entrepreneurial capacities including having founded and grown IGA Worldwide Inc., the first independent in-game advertising platform to over $40MM in capital thru various venture backed investors including Intel Capital and NBC Universal. His companies achieved numerous awards including Avenue-A | Razorfish’s critically acclaimed, "Breakout Company of the Year" and AlwaysOn’s "Top 100 Private Company." He also personally won BusinessWeek’s Top Entrepreneur award in 2006. He has been featured in a MTV documentary and is frequently quoted in global marketing, technology and financial periodicals.Before I had the call over to Darren, I just wanted to review a few housekeeping items. If you would like to ask a question, please type your question into the question box and we will try our best to respond to each at the end of the presentation. If you would like to ask us a question off-line, we have included our email addresses on the first slide of the presentation. The webinar is being recorded and will be made available to you by the end of the day. Please do not type questions into the chat box. OK and with that, I’d like to hand the call over to our guest speaker, Darren Herman - Darren
ANIMATION – 1 website > 2 websites > many websitesIt’s hard to envision the future without understanding first where we’ve been. With the growth of the internet has come the opportunity to advertise via a new network of channels to a more specific audience than ever before.
The old way of buying media space is a “top down approach.” The message was blanketed over the audience, treating everyone the same. This was the average way.
The Media Kitchen’s role Historically – How it has evolved.
Digital ad spend is set to grow almost 14 percent from $45.6 billion, in 2010, to $51.9 billion, in 2011, according to a forecast from Borrell Associates.The future of digital delivers the ability to go beyond averages. As long as we can serve & track media on any channel, we can “de-average.”Digital media allows us to take a “bottom up” approach, starting with the audience then overlaying the media. -We continue to see the small to mid-size traditional ad agencies scramble to become better equipped with digital technology in fear that they will get left behind. As we see it, if agencies don’t have digital solutions then that will greatly impact their opportunity to develop new business. As the digital market continues to grow in 2011, an agency’s capabilities need to go above and beyond just website development, SEO and banner advertisements. – quote from Off Madison Ave
To Elaborate on Ad Tech Landscape
*API Definition *- An Application Programming Interface (API) is a particular set of rules and specifications that software programs can follow to communicate with each other. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers.Elaborate on API driven buying.
With API Driven buying we can:Purchase Audience ProfilesEvaluate Billions of Media OpportunitiesAlgorithmically OptimizeData Warehouse for Advanced analytics
With API Driven buying we can:Purchase Audience ProfilesEvaluate Billions of Media OpportunitiesAlgorithmically OptimizeData Warehouse for Advanced analytics
The Agency of the Future is faced with a unique set of operational challenges in order to stay on top of the latest digital ad technologies.Agencies must establish complex trafficking processes and systems in order to execute digital campaigns. With this comes the need to:Scale according to digital campaign variances – and do so cost effectively Campaign volumes naturally ebb and flow depending on the number of clients, seasonality and other factors, making it difficult to manage and maintain adequate resource (cost) structures. We often had to stretch our staff during high-volume seasons in order to cover trafficking tasks, or, they would have too many hands on deck during low volume campaigns. Make sure operational tasks are being completed as efficiently as possible Due to data re-entry errors often occur, resulting in an unhappy client.Keep up with high value add activities to ensure client satisfactionTrafficking and campaign management execution often take time away from creative and strategic work on accounts while clients are still expecting high value ideas and activities.Keep overhead costs down – improving profit marginsThe number one issue TMK was faced withTMK was spending time worrying about the complex business of executing ads, instead of strategizing with clients on campaigns and developing cutting-edge creative. Weneeded to stay current on digital opportunities without neglecting clients as we adjust to the new channels.A large portion of The Media Kitchen chefs’ daily activities consisted of tactical and tedious campaign execution, performing such tasks as ad trafficking, as well as reporting and analysis. We took note of the disproportionate amount of time chefs were spending on ad serving systems, uploading creative files and changing targeting parameters and realized that most chefs were spending a large portion of their time completing tactical trafficking tasks, and that this time would be better spent on strategic and imaginative development for client accounts. In an effort to free up the team’s time and allow them to focus on value-add activities, such as creative brainstorming and strategic planning, we decided that we eitherneeded to either expand the trafficking team, or take on a partner to complete the monotonous, repetitious, and time-consuming campaign execution tasks.
We sought a Partner who would be able to take on our Ad Trafficking and Campaign Management tasks.
Thanks, Darren. What I’d like to do now is spend a few minutes talking about why we were brought into the Media Kitchen and why.Darren was seeking a Partner who would be able to keep the business focused on core offerings. Things like execution of media, data entry, reporting, trafficking and doing quality assurance were a distraction. They up a huge part of his team’s time and for the amount of effort to maintain this part of the business, and the value created was nowhere near proportional to the effort. The Media Kitchen needed to stay focused on 2 things in order to keep them as the agency of the future all the time, which is not a one-time thing as we all know:Ongoing Innovation Delivering best-in-breed services that create valueThe third thing, that is just as important is infrastructure, expertise in best in breed commercial technology, ad serving and rich media. By partnering with Operative for this 3rd piece, Darren and his teams are able to do the first 2 things really well, giving them the ability to be great at all 3, but putting most of their efforts toward the first 2.
So let’s get more specific here:When Darren and I first met, his management team had been concerned with the high turnover rate in their ad operations and trafficking department. Due to the tedious nature of the ad trafficking role, it is common for employees to hold it only for a limited time. In addition, the Media Planners and Buyers were spending almost a day, even 2 days per week at times, dealing with Ad Operations and Trafficking issues. It got to the point where it was hard to scale and Darren found himself always adding media resources every time he signed a new customer.Upon partnering with Operative, they realized that using Operative staff to traffic ads meant they would no longer waste time having to constantly train new employees on the minutia of ad execution, detailed training on commercial ad serving and rich media and the rigorous process of QA, which was necessary as the Media Kitchen prides itself on flawless execution of their clients advertising. They also discovered that by allowing Operative to take on all ad trafficking tasks, fluctuations in campaign placement volumes could be better managed.
They often had to stretch their staff during high-volume seasons in order to cover trafficking tasks, or inversely, they would have too many hands on deck during low volume campaigns. Through its partnership with Operative, the agency has found balance, as Operative manages staff to handle the trafficking needs of various accounts, according to when each client needs it most, which ensures more help is available during high-volume seasons. The impact this has on an ad agency’s margins can sometimes be significant.
So what does this mean from a metrics standpoint, how did we change the business financially?Since partnering with Operative, 15-20 % (or one full day per week) of The Media Kitchen staff’s time has been reallocated back towards strategy and planning. Darren and I had coffee about 3 months after we deployed our program there and I’ll share that with you:“by leveraging you guys over the last 3 months, we’ve been able to free up 20% of our Online Strategists’ time. Instead of focusing on ad operations & always troubleshooting issues, my team is now spend more time with clients and focused on meeting their goals.”His team at Operative spends a lot of time at the Media Kitchen Headquarters, we are able to educate his media teams on best in breed technology, what they need to know and how they work together. When they select a new technology or are looking at something new, and as we saw, there are a lot of technology logos out there, we typically have already expertise in that technology, having over 300 media companies that run their infrastructure and ad operations business on Operative.In addition, Darren has told me often that it would have been very difficult to move to this “de-averaging”, audience based strategy if his core teams would have been in the weeds over the last few years. As we all know, it’s hard to elevate your thinking when you’re trying to problem solve other things all the time.
Now I’ll give a short 1 minute commercial on us. Operative has been helping Agencies scale for over 10 years. Our clients include Group M, OMD and other most of the Agencies inside the Omnicom organization and of course, the Media Kitchen.Our services include:TraffickingCampaign ManagementBest Practice ProcessesReportingCommercial ad technology consulting and expertiseSome problems we help our agency clients deal with are:Difficulty scaling the business Margins are shrinking and costs rise along with revenueTurnover in ad operations frequentlyLimited in your ability to offer innovation or new technology ideas to clients because of lack of in house expertiseErrors are common in campaigns, always starting late or trafficked incorrectlyIf you are having any of these problems, we’d be happy to come in and share with you how we work and how we may be able to help you, as we’ve helped the Media Kitchen.
With that, I’d like to open it up for questions. Take questions – direct at DarrenAfter last question, continue Lorne....Thank you everyone for joining our webinar, and thank you Darren for being our guest speaker. We hope you found the information presented today informative and enlightening. Again, this has been recorded and will be made available to you later today via email. If you have any questions, please do not hesitate to contact me. Thank you again and enjoy the rest of your day.