The document discusses advertising and its process. It defines advertising as a type of marketing communication used to promote products, services, or ideas. The advertising process involves setting objectives, conducting market research, segmenting and targeting audiences, designing advertisements using models like AIDA, selecting media channels, and setting a timing strategy. The document also lists different types of advertising like informative, persuasive, and reminder advertising.

1. Advertising
Prepared & Presented by:
Zeina Hany Talha
Ruba Abdel Zaher
Session #4Corporate Leaders

2. I. Advertising
II. Types of Advertising
III.Advertising Process
IV.Summary

4. What is the relationship between
Marketing Mix & Advertising?

6. Types of Advertising
Informative Persuasive Reminder

9. 2- Persuasive

10. Video

11. 3- Reminder

12. Video

16. 1- Set Objectives

17. 2-

18. 3- Market Research

19. 4- Segmentation & Targeting

21. 6- Advertisements Design

22. AIDA Model
Attention
Desire
Action
Interest
A
D

23. 7- select media

24. Television

25. Radio

26. News Paper

27. Magazines

29. Direct

31. Cinema

33. 8- Set The Timing

37. • Ruba Ahmed Abdel Zaher: 01118459157
• E-mail: Ruba.Zaher96@gmail.com
• Facebook Account:
https://www.facebook.com/roba.a.abdelzaher
• Zeina Hani Talha: 01014469535
• E-mail: Zeinahani96@yahoo.com
• Facebook Account:
https://www.facebook.com/zeina.hani.7
• Corporate Leaders Facebook Group:
https://www.facebook.com/groups/199705387062114/?fref=ts