#SOCIETY30
 #HOE11
RONALD VAN DEN HOFF




          #SOCIETY30
Before

1850

 ERA OF INDUSTRIAL REVOLUTION




 1850
   -
 2020




 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION


 After

 2020
€
               REGENTS –
               QUANGO’S




                           FINANCIALS
GOVERNMENT &
 POLITICIANS


               PRODUCERS
ZOMB
I      E
BLOOPERS
ZOMB
I      E
BLOOPERS
ZOMB
I      E
BLOOPERS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
Organizations




                Communication
         1.0                    2.0           3.0



Stakeholders



                                      Source: Marco Derksen, Marketingfacts
1.0          2.0           3.0
  MASS            CO-CREATION   COLLABORATIVE
  CUSTOMIZATION                 PRO-SUMPTION




DEVELLOPMENT
INTERDEPENDENT ECONOMY
connectivity
sustainability
reciprocity




                    PROSUMER
                                               PRODUCER

     PROSUMER
                              CO-WORKING    CROWDSOURCING
                               CO-CREATION CROWDFORCING
                              COLLABORATIVE
                              PROSUMPTION


                 GOVERNMENT

                               REGENTS
N       E        W

T E C H N O L O G Y
S M A R T
SOLUTIONS
P R O D U C T
I N N O VAT I O N
A LT E R N AT E
R E A L I T Y
G A M E S
S M A R T
SOLUTIONS
R E T A I L
S M A R T
SOLUTIONS
F A R M I N G
S M A R T
SOLUTIONS
F A R M I N G
S M A R T
SOLUTIONS
H O S P I TA L I T Y
S M A R T
SOLUTIONS
H O S P I TA L I T Y
D   A   T   A
V A L U E
N E T W O R K
      &
S H A R I N G




                Fitness and health tracking
Chem
S I M P L E
B    U    T
EFFECTIVE:

DISRUPTIVE
B Y P A S S
S I M P L E
B    U    T
EFFECTIVE:

DISRUPTIVE
B Y P A S S
sharing
COLLABORATION
SUSTAINABLE
NETWORKS
S I M P L E
B    U    T
EFFECTIVE:

DISRUPTIVE
B Y P A S S
V A L U E
N E T W O R K
      &
B   U   Z   Z
S   E   L   F
ORGANIZING
B           Y
S H A R I N G




                CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:
                CROWD COLLABORATION
S H A R I N G
S   E   L   F
ORGANIZING
S O C I E T Y
S H A R I N G
S   E   L   F
ORGANIZING
S O C I E T Y
S H A R I N G
S   E   L   F
ORGANIZING
S O C I E T Y
COLLABORATIVE
CONSUMPTION
       &
V A    L  U   E
N E T W O R K S
COLLABORATIVE
CONSUMPTION
COLLABORATIVE
CONSUMPTION
DIALOGUE
     &
CO-CREATION
SEATS2MEET.COM




THE              STORY:

“HUMAN TRANSFORMATION
 AS ECONOMIC VALUE”.
S M A R T
SOLUTIONS
            MEET & WORK LONDON
PARETO 20-80 RULE              LONG SNOUT
HIGH                                                 HIGH




SALES                                                VALUE
PER                                                  PER
CLIENT                                               CLIENT



                       FA   FA



LOW          NBR OF                       NBR        LOW
                                 HIGH
             CLIENTS                      CLIENTS
                       LONG TAIL
LONG SNOUT
             HIGH




             VALUE
             PER
             CLIENT




   NBR OF    LOW
   CLIENTS
S2M030

GOOGLE                       S2M020
M   A  X
STRATEGY




       S2M013




                S2M070




FREE
KNOWLEDGE
&
SOFTWARE
S2M LAYAR
L O C AT I O N
F I N D E R

AUGMENTED
R E A L I T Y

MOBILITY
SERENDIPITY
      :
UNEXPECTED
RELEVANCE
O F     T H E
M E E TIN G
M I R R O R
VIRTUALITY
MONDAY   TUESDAY   WEDNESDAY   THURSDAY   FRIDAY   SATURDAY   SUNDAY
THE S2M MESH
  CONTENT CURATION




                 V


                         M
                     V
                     V




S O C I A L
M E D I A
S T R AT E G Y
TRANSFORMATIE
3   R D   SPACE                                           
             S2M SOCIAL NETWORK                           SERENDIPITEIT
             free agents,
             new leaders &
             otherstakeholders




                                               HUMAN INTANGIBLES




                                               knowledge, talents, needs


APPSTORE
collaborationapps




                       MEETINGSPACES & WORKSPACES
                       hub& spoke model
8
SEATS2MEET.COM
BUSINESS MODEL




S   A   L   E    S

MARKETING

P                R

RESERVATIONS

WEBMASTER

PURCHASING

F O O D       &
B E V E R A G E
BUSINESS
M O D E L
Misset Horeca Ondernemers Event

Misset Horeca Ondernemers Event

  • 1.
  • 2.
    RONALD VAN DENHOFF #SOCIETY30
  • 3.
    Before 1850 ERA OFINDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020
  • 4.
    REGENTS – QUANGO’S FINANCIALS GOVERNMENT & POLITICIANS PRODUCERS
  • 5.
    ZOMB I E BLOOPERS
  • 8.
    ZOMB I E BLOOPERS
  • 9.
    ZOMB I E BLOOPERS
  • 10.
    “WE TRY TOSAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher.
  • 12.
    Organizations Communication 1.0 2.0 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
  • 13.
    1.0 2.0 3.0 MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION DEVELLOPMENT
  • 14.
    INTERDEPENDENT ECONOMY connectivity sustainability reciprocity PROSUMER PRODUCER PROSUMER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION GOVERNMENT REGENTS
  • 15.
    N E W T E C H N O L O G Y
  • 16.
    S M AR T SOLUTIONS
  • 17.
    P R OD U C T I N N O VAT I O N
  • 18.
    A LT ER N AT E R E A L I T Y G A M E S
  • 19.
    S M AR T SOLUTIONS R E T A I L
  • 20.
    S M AR T SOLUTIONS F A R M I N G
  • 21.
    S M AR T SOLUTIONS F A R M I N G
  • 22.
    S M AR T SOLUTIONS H O S P I TA L I T Y
  • 23.
    S M AR T SOLUTIONS H O S P I TA L I T Y
  • 24.
    D A T A
  • 25.
    V A LU E N E T W O R K & S H A R I N G Fitness and health tracking
Chem
  • 26.
    S I MP L E B U T EFFECTIVE: DISRUPTIVE B Y P A S S
  • 27.
    S I MP L E B U T EFFECTIVE: DISRUPTIVE B Y P A S S
  • 28.
  • 30.
  • 31.
  • 32.
    S I MP L E B U T EFFECTIVE: DISRUPTIVE B Y P A S S
  • 33.
    V A LU E N E T W O R K & B U Z Z
  • 34.
    S E L F ORGANIZING B Y S H A R I N G CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION
  • 35.
    S H AR I N G S E L F ORGANIZING S O C I E T Y
  • 36.
    S H AR I N G S E L F ORGANIZING S O C I E T Y
  • 37.
    S H AR I N G S E L F ORGANIZING S O C I E T Y
  • 38.
    COLLABORATIVE CONSUMPTION & V A L U E N E T W O R K S
  • 39.
  • 40.
  • 41.
    DIALOGUE & CO-CREATION
  • 42.
    SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
  • 43.
    S M AR T SOLUTIONS MEET & WORK LONDON
  • 44.
    PARETO 20-80 RULE LONG SNOUT HIGH HIGH SALES VALUE PER PER CLIENT CLIENT FA FA LOW NBR OF NBR LOW HIGH CLIENTS CLIENTS LONG TAIL
  • 45.
    LONG SNOUT HIGH VALUE PER CLIENT NBR OF LOW CLIENTS
  • 46.
    S2M030 GOOGLE S2M020 M A X STRATEGY S2M013 S2M070 FREE KNOWLEDGE & SOFTWARE
  • 47.
    S2M LAYAR L OC AT I O N F I N D E R AUGMENTED R E A L I T Y MOBILITY
  • 48.
    SERENDIPITY : UNEXPECTED RELEVANCE O F T H E M E E TIN G
  • 49.
    M I RR O R VIRTUALITY
  • 52.
    MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • 53.
    THE S2M MESH CONTENT CURATION V M V V S O C I A L M E D I A S T R AT E G Y
  • 54.
    TRANSFORMATIE 3 R D SPACE  S2M SOCIAL NETWORK SERENDIPITEIT free agents, new leaders & otherstakeholders HUMAN INTANGIBLES knowledge, talents, needs APPSTORE collaborationapps MEETINGSPACES & WORKSPACES hub& spoke model
  • 55.
    8 SEATS2MEET.COM BUSINESS MODEL S A L E S MARKETING P R RESERVATIONS WEBMASTER PURCHASING F O O D & B E V E R A G E
  • 56.