1) The document discusses key concepts in services marketing, including defining services and distinguishing them from goods. Services are intangible performances that add value through time, place, or form utility. 2) An expanded "7Ps" marketing mix framework is presented for services, including additional elements of People, Physical Evidence, and Process beyond the traditional 4Ps. 3) Characteristics of services like intangibility, inseparability, and perishability are outlined that create additional challenges for marketing services compared to goods.