Intro to services

Module 1: Introduction to Services Marketing

[object Object],[object Object],[object Object],[object Object]

Why Study Services? (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Study Services? (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factors Stimulating Transformation of the Service Economy (1) ,[object Object],[object Object],[object Object],[object Object],Government Policies Business Trends Social Changes Advances in IT Globalization

Factors Stimulating Transformation of the Service Economy (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government Policies Business Trends Social Changes Advances in IT Globalization

Factors Stimulating Transformation of the Service Economy (3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government Policies Business Trends Social Changes Advances in IT Globalization

Factors Stimulating Transformation of the Service Economy (4) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government Policies Business Trends Social Changes Advances in IT Globalization

Factors Stimulating Transformation of the Service Economy (5) ,[object Object],[object Object],[object Object],[object Object],[object Object],Government Policies Business Trends Social Changes Advances in IT Globalization

Transformation of the Service Economy Government Policies Business Trends Social Changes Advances in IT Globalization Innovation in service products & delivery systems, stimulated by better technology Customers have more choices and exercise more power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Service Products versus Customer Service and After-Sales Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Services Pose Distinctive Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differences, Implications, and Marketing-Related Tasks (1) ( Table 1.1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differences, Implications, and Marketing-Related Tasks (2) ( Table 1.1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 8Ps of Services Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fig 1.9 Working in Unison: The 8Ps of Services Marketing

Intro to services

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Intro to services

Similar to Intro to services (20)

Recently uploaded

Recently uploaded (20)

Intro to services