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MANAGING CAPACITY 
AND DEMAND
Managers have two major options for 
matching capacity with demand: 
Change Demand or Change Capacity
Capacity Management 
>> Meeting the current and 
future business requirements 
in a cost-effective manner.
Involve the Customer in the 
Service Delivery System 
• Getting the customer involved in service 
operations expands the number of 
people that one employee can serve, 
thus increasing the capacity of the 
operation. 
• Self-service technologies(SSTs) allow 
the customer to serve as the company’s 
employee.
Cross-train Employees 
• Cross-training your employees means 
you have a group of employees that can 
be called on if demand for the 
restaurant on any particular night 
exceeds the capacity of the actual 
employee assigned to that specific area.
Use Part-time Employees 
• They can be use during unusually busy 
day or meal period or during the busy 
months of the year for seasonal 
business or can be used on an on-call 
basis. 
• They give the organization the 
flexibility to adjust the number of 
employees to the level required to meet 
demand.
Rent or Share Extra 
Facilities and Equipment 
• Business do not have to be constrained 
by space limitations or equipment 
limitations. 
• Renting, Sharing or Moving groups to 
outside facilities can increase capacity 
to accommodate short-term demand.
Schedule the Downtime 
during Periods of Low 
Demand • Business in seasonal resorts have 
periods of high and low demand. 
• One way to decrease capacity to match 
the lower demand is to schedule repairs 
and maintenance during the low season.
Change the Service Delivery 
System 
• During peak hours, the managers should 
create or think of a way that will enable 
them to accommodate all customers/ 
clients that will come. 
To take full advantage of this opportunity, 
restaurant managers must accomplish two 
things: 
1. They must adjust their operating system 
to enable the business to operate at 
maximum capacity. 
2. They must remember that their goal is to 
create satisfied customers.

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Managing capacity and demand_ Noreen Ann

  • 2. Managers have two major options for matching capacity with demand: Change Demand or Change Capacity
  • 3. Capacity Management >> Meeting the current and future business requirements in a cost-effective manner.
  • 4. Involve the Customer in the Service Delivery System • Getting the customer involved in service operations expands the number of people that one employee can serve, thus increasing the capacity of the operation. • Self-service technologies(SSTs) allow the customer to serve as the company’s employee.
  • 5. Cross-train Employees • Cross-training your employees means you have a group of employees that can be called on if demand for the restaurant on any particular night exceeds the capacity of the actual employee assigned to that specific area.
  • 6. Use Part-time Employees • They can be use during unusually busy day or meal period or during the busy months of the year for seasonal business or can be used on an on-call basis. • They give the organization the flexibility to adjust the number of employees to the level required to meet demand.
  • 7. Rent or Share Extra Facilities and Equipment • Business do not have to be constrained by space limitations or equipment limitations. • Renting, Sharing or Moving groups to outside facilities can increase capacity to accommodate short-term demand.
  • 8. Schedule the Downtime during Periods of Low Demand • Business in seasonal resorts have periods of high and low demand. • One way to decrease capacity to match the lower demand is to schedule repairs and maintenance during the low season.
  • 9. Change the Service Delivery System • During peak hours, the managers should create or think of a way that will enable them to accommodate all customers/ clients that will come. To take full advantage of this opportunity, restaurant managers must accomplish two things: 1. They must adjust their operating system to enable the business to operate at maximum capacity. 2. They must remember that their goal is to create satisfied customers.