The service sector is an important part of any economy that produces intangible goods and services rather than tangible products. It includes activities like trade, communication, hospitality, and other services. India's large service sector has grown significantly in recent decades due to factors like rapid industrialization, supportive government policies, and an increasingly skilled workforce. The sector now accounts for over half of India's GDP and has experienced strong double-digit growth, positioning the country as a leader in sectors like information technology and business services. However, it still faces weaknesses around infrastructure and financial support.

1. SERVICE SECTOR
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2. SERVICE
A service is any activity or benefit that one
party can offer to another which is essentially
intangible and does not result in the
ownership of anything. Its production may or
may not be tied to a physical product.

3. SERVICE MARKETING
 It is a sub field of marketing
 These are intangible economic activities
 It includes marketing of FMCG and
durables
 It refers to both B2C and B2B
 Financial services, telecommunication
services, hospitality services, air travel,
car rental services etc… are the
examples.

4. SERVICE SECTOR
 It is the lifeline for the socio economic growth of
a country.
 It is the tertiary sector of the economy
 The portion of the economy that produces
intangible goods.
 Individuals employed in this sector produces
services rather the products.
 Service sector is an important component of any
country's economy.
 The service sector is becoming increasingly
important in the economies of developed and
developing country.

5. INDIAN SERVICE SECTOR
India's service sector includes a wide variety of
activities
 Hotel and restaurants
 Trade
 Communication
 Storage
 Community
 Service associated with construction

6. KEY DRIVERS FOR THE
GROWTH OF SERVICE SECTOR
 Rapid industrialization
 Strong growth in export demand
 Supportive government policies
 Use of new technologies
 Government established SEZs
 Growth of IT parks
 Availability good good man power

7. REASONS FOR THE GROWTH OF
SERVICE SECTOR
 Cultural changes
 Development of changes
 Changing role of women
 Conservation of natural resources
 Economic affluence
 Increased consciousness of health care
 Development of market

8. GROWTH OF SERVICE
SECTOR
 Indian economy is the second fastest major
growing economy in the world
 India ranks fifteenth in the service output
 Indian service sector has increased lot in the
last few years
 The sector has been experiencing double digit
since 2004-05
 The sector has continued to exhibit vibrant
growth
 The share of service sector in the totally GDP
has increased notably from 49.8% to 54%

9. STRENGTH
 Good manpower
 Highly skilled workforce
 High and modern technologies
 Dedicated work force
 Lower attrition rates

10. WEAKNESS
 Lack of financial suppliers
 local infrastructure
 Political opposition
 The cost of telecom and network
infrastructure is higher in India than USA

11. OPPURTUNITIES
 Development market
 Provide more security
 India has the most favored ITES
destination in the world

12. THREATS
 Competition
 Slowdown of demand
 Customer indecisiveness

13. REFERENCES;
 www.wikipedia.com
 www.indianbusiness.nic.in
 http://business.mapsofindia.com/india-
gdp/sectorwise/services-sector-growth-
rate.html