Masa K Maeda is a Japanese-Mexican-American consultant who has helped companies in 11 countries implement Lean and Agile practices. He created the Serious LeAP model which uses systems thinking, Lean and Agile methodologies, design thinking, serious games, and a focus on human aspects to help organizations prosper. Serious LeAP involves assessing an organization, doing bursts of work focused on mindset, collaboration techniques, and methodologies, followed by follow ups to achieve balance between value to customers, the business, and human well-being. Masa presents case studies where Serious LeAP helped companies improve metrics like requirements quality, defects, and employee satisfaction.
2. Lean Agile Prosperity Management
Masa K Maeda, PhD — CEO & Founder, Valueinnova LLC USA
Masa has 26 years of international experience and as brought prosperity to
companies from Fortune 500 to Startups in eleven countries in America, Europe,
Asia and Africa. He is the creator of the Serious LeAP™ model.
Previously: In the USA Masa did R&D at Apple, was founding team member of 4 startups in
silicon valley and was an associate of David J Anderson, co-developer of the Kanban method.
In Japan did R&D for Justsystems Inc.. Masa has a PhD and MS from the University of
Tokushima in Japan and lives in the San Francisco Bay Area.
His book Serious LeAP will be published soon. He is also a coauthor of the book España Lean Startup
2013 edition.
Masa is also a Senior Consultant with the Cutter Consortium, a member of the
Agile Testing Alliance Steering Committee and is with the University of California at
Berkeley Extension
He is a well-known figure in the lean and agile communities; one of the first Kanban
Coach-Trainers worldwide, one of the people who that started the Lean Kanban
University, and also considered the Leading figure of Lean Agile in Latin American
and Spain. He has created powerful Serious Games. Masa has over 60 publications
and is a frequent speaker at international conferences.