Masa K Maeda is an international consultant who specializes in Lean Agile Prosperity Management. He has over 26 years of experience helping Fortune 500 companies and startups in 11 countries implement new approaches. Maeda is the creator of the Serious LeAP model and has held research positions at Apple and several startups. He has a PhD from the University of Tokushima in Japan and lives in Utah. Maeda is also a senior consultant, author, and helps lead several Agile organizations.

1. Lean Agile Prosperity Management
Proactive approaches to
making the world safer
Masa K Maeda, PhD
masa@valueinnova.com @masakmaeda
www.valueinnova.com

2. www.valueinnova.com ©Valueinnova LLC,
Masa K Maeda, PhD
CEO & Founder, Valueinnova LLC USA
Masa has 26 years of international experience and as brought prosperity
to companies from Fortune 500 to Startups in eleven countries in America,
Europe, Asia and Africa. He is the creator of the Serious LeAP™ model.
Previously: In the USA Masa did R&D at Apple, was founding team member of 4
startups in silicon valley and was an associate of David J Anderson, co-developer of
the Kanban method. In Japan did R&D for Justsystems Inc.. Masa has a PhD and MS
from the University of Tokushima in Japan and lives in Utah, USA.
His book Serious LeAP will be published soon. He is also a coauthor of
the book España Lean Startup 2013 edition.
Masa is also a Senior Consultant with the Cutter Consortium, a
member of the Agile Testing Alliance Steering Committee and is with the
University of California at Berkeley Extension. He is one of the people
who that started the Lean Kanban University.

3. www.valueinnova.com ©Valueinnova LLC,
The unofficial or unauthorized use of violence
and intimidation in the pursuit of political aims.
The politically motivated use of computers
and information technology to cause severe
disruption or widespread fear.

4. www.valueinnova.com ©Valueinnova LLC,
The protection of information systems
from theft or damage to the hardware, the
software, and to the information on them,
as well as from disruption or misdirection
of the services they provide.

5. www.valueinnova.com ©Valueinnova LLC,
As professionals,
what should we really
and ultimately
care about?

6. www.valueinnova.com ©Valueinnova LLC,

7. www.valueinnova.com ©Valueinnova LLC,
False positive
When you try to find something really rare, your test’s accuracy has to match
the rarity of the thing you’re looking for.
—Cory Doctorow
Terrorists are really rare. In a city of twenty million like New York, there might
be one or two terrorists. Maybe ten of them at the outside.
10/20,000,000 = 0.00005%. One twenty-thousandth of a percent.

8. www.valueinnova.com ©Valueinnova LLC,
Statistic abnormality

9. www.valueinnova.com ©Valueinnova LLC,
The law didn’t care if you were actually doing
anything bad; they were willing to put you under
the microscope just for being statistically
abnormal.
“[…]whenever any form of government becomes destructive of
these ends, it is the right of the people to alter or abolish it, and to
institute new government, laying its foundation on such principles,
and organizing its powers in such form, as to them shall seem most
likely to effect their safety and happiness.’”
—Cory Doctorow

10. www.valueinnova.com ©Valueinnova LLC,

11. www.valueinnova.com ©Valueinnova LLC,
As
cybersecurity
professionals,
what should we
really
and ultimately
care about?

12. www.valueinnova.com ©Valueinnova LLC,
https://selfuni.files.wordpress.com/2015/02/diversity.jpg
•Defending human rights
•Freedom

13. www.valueinnova.com ©Valueinnova LLC,
Cyberterrorism isn’t being
treated, it is being attacked.
We have to be proactive
instead of reactive, not in the
sense of catching the attack
before it occurs but in the
sense of changing the System
in such a way that there’s no
motivation for terrorism at all.
That’s the real hard problem
the new generation should
focus its attention upon.

14. Lean Agile Prosperity Management
Thank you
Masa K Maeda, PhD
masa@valueinnova.com @masakmaeda
www.valueinnova.com