This document discusses quality assurance from an economic perspective. It argues that quality is the successful delivery of expected value to customers. It advocates applying lean agile methodologies at a tactical level while considering business value and customer value at a project level. The document provides examples of how organizations can quantitatively measure improvements in areas like response time, engineer efficiency, and defect rates over time by applying this mindset. Overall, it presents quality assurance as both a mindset and thought process of proactively doing things right to act accordingly.

1. Lean Agile Value Innovative Management
Quality Assurance
and its business value
Masa K Maeda, PhD
@masakmaeda masa@valueinnova.com
www.valueinnova.com

2. ©Valueinnova LLC
Masa K Maeda, PhD
CEO & Founder, Valueinnova LLC USA
Masa has 26 years of international experience and has brought prosperity
to companies from mega-corporations to Startups in four continents. He is
the creator of the Serious LeAP™ model for economic improvement at
organizations, whose book is coming soon.
Masa did R&D at Apple Inc. and was founding team member of four
startups in silicon valley. He did R&D for Justsystems Corporation in Japan.
He is also a coauthor of the book España Lean Startup (2013 edition), has
over 60 publications and is a frequent speaker at international conferences.
Masa is also a Senior Consultant with the Cutter Consortium and a member of the Agile Testing
Alliance Steering Committee. He is one of the first Kanban Coach-Trainers worldwide, one of the
people who kickstarted the Lean Kanban University and a well-known figure in the lean, agile and
high collaboration frameworks communities.
Masa has a Ph.D. and a M.S. from the University of Tokushima in Japan. Lives in Utah.

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No problem can be
solved from the same
level of consciousness
that created it.

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QA from an
economic perspective

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What is Quality?
What is Value?

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Value
is a
tangible or
intangible
benefit

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Quality
http://www.clarionenterprises.com/blog/wp-content/uploads/Giving-Receiving-iStock_000014925855Small.jpg
is the successful
of the
expected
value
delivery

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Agile
Testing

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Marick / Crispin-Gregory
The
agile
testing
quadrants
Note: Testing is a thought process, not output checking

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TDD: Test-driven development
Red
GreenRefactor
BDD: Behavior-driven development
Given [Context]
When [Event occurs]
Then [Result]
Scenario

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Still… testing isn’t enough to ensure quality is in

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Still… testing isn’t enough to ensure quality is in
QA and Testing
aren’t
the same thing

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We can do even
better by adding
an economic
perspective

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Systems thinking

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http://www.jvp-krizevci.hr/wp-content/uploads/2013/01/Firefighters.jpg
real-life
heroes

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http://www.eastbayri.com/wp-content/uploads/2014/07/DSC_0004.jpg
… The
damage
is
already
done

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https://i2.wp.com/cdn.makezine.com/uploads/2014/12/onfiresample31110.jpg
It’s
better
to build
things
to be
fireproof

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Increase your Business Value
by improving the successful
delivery of value to your
customers

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http://www.mortonsatwork.co.uk/images/sandwichtray2.jpg http://www.yamu.lk/wp-content/uploads/2013/05/DSCF6966.jpg
The economy of two different approaches

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Resource
allocation
based work
Value
allocation
based work

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Start from the
Origin
http://www.iandixon.com.au/wp-content/uploads/2011/11/ripple-2s.jpg

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http://thecriticalpath.info/wp-content/uploads/2012/06/I-am-so-glad-we-all-agree.png
Misalignment
Imbalance
Confusion
Alignment
Balance
Understanding
The key

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Understand the state of your organization

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0
0.5
1
1.5
2
2.5
3
3.5
4
PM
Responsibility
Leadership
Infrastructure
HHRR
Customer ServiceQuality
Providers
Comm internal
Comm external
Governance
© Masa K Maeda
Organizational assessment
State of the organization
State of quality
0
0.5
1
1.5
2
2.5
3
3.5
4
Support
App testing
Timely Delivery
Q on production
Service
In-situ support
Test tools
Test
environmemnt
DB space
Fires
Quality

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At project level
begin with the idea
and question both
its business value
and
its customer value

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Business level
Project level

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Then consider what it takes
to make it successful

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Work collaboratively and with high efficiency at tactical level

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Apply lean agile methodologies also

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Before After
Applying the mindset is extremely important to bring improvement
Response time and solution time
Response time: 99% of tickets
Response time: 92% of tickets
Resolution time: 80% of tickets

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How good could it get?
0
1
2
3
4
5
6
7
8
9
10
Before Month 1 Month 2 Month 3
DevOps
automation [%]
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Start Month 2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Start Week 1
Engineer
efficiency [%]
Users
Design
Construction
Communication
© Masa K Maeda

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0
1
2
3
4
5
6
7
8
Start Week 5
# departments
involved
0
25
50
75
100
125
150
175
200
Start Week 5
# people
involved
0
1
2
3
4
5
6
7
8
9
10
Start Month 4
Happiness
level
© Masa K Maeda
Based on the GNH

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0
8
16
24
32
40
48
56
64
72
80
Start Month 1
Defect generation
rate
0
2
4
6
8
10
12
14
16
18
20
Start Month 2
0
9
18
27
36
45
Start Month 2.5
Blocked
projects
Requirements
generation time
[days]
0
2
4
6
8
10
12
14
16
Start Month 1
Work hrs/week
© Masa K Maeda

37. ©Valueinnova LLC
Quality assurance is both
a mindset and a thought
process of doing things
right proactively to then
act accordingly

38. ©Valueinnova LLC
QA is what
differentiates an
awesome tiramisu
from a regular
tiramisu.
http://subtlemix.com/wp-content/uploads/2401039199_3509e6ec5c_o.jpg http://justificaturespuesta.com/wp-content/uploads/2014/06/Dar-las-gracias.jpg
Bon appétit!