Belkin Marketing is a digital marketing and strategy agency founded by Yaroslav Belkin with over 7 years of experience in digital. The agency has an international team and works with well-known companies on challenging projects. Social media is an effective PR channel for communicating with customers and creating a modern brand image. Popular social networks globally and in Russia are analyzed. Belkin Marketing helps clients identify target audiences and create efficient outreach plans across social media, including content strategies and community growth. A case study highlights how the agency successfully activated hundreds of participants for a brand competition using the popular Russian social network Vkontakte.

2. About us
Belkin Marketing — multi-profile agency, specializing in digital marketing and
marketing strategy consulting.
My name is Yaroslav Belkin, I’m the founder and CEO of Belkin Marketing.
I’ve been in Digital for more than 7 years and I’m willing to put my expertise to work
for your company.
My team lives and works all over the world. Together we take part in the most
challenging marketing projects for well-known companies, absorb unique experience
and are ready to share this knowledge and experience with our clients.

3. Why social media?
PR-effective channel to communicate with existing
and potential customers.
A modern, most trusted TA informing channel.
An effective tool for HR, quality control services,
feedback.
Creating an image of "advanced" brand, striving to be
closer to its customers.

4. Most popular social media networks
0 100 200 300 400 500 600 700 800 900 1000
Tumblr
Google Plus+
Pinterest
LinkedIn
Twitter
Facebook
Estimated unique monthly visitors, millions.
Source: Top 15 Most Popular Social Networking Sites | October 2014

5. Internet in Russia
Internet penetration - 59% of the adult population of Russia.
Active daily audience of social media websites - 80% of all Internet users.
Every day over 30 million posts, comments, tweets and other public
communications are published on Russian social media platforms. "Talking"
audience (at least 1 public message per month) is larger than 35 million
people.. —
Source: Post Brand Analytics «Social Networks in Russia, summer 2014: figures, trends, forecasts ", 2014

6. Most popular social media networks in Russia
0 10000 20000 30000 40000 50000 60000
Twitter
LiveJournal
Moy Mir
Facebook
Odnoklassniki
Vkontakte
The audience of social media over the last month, thous.
Source: Post Brand Analytics «Social Networks in Russia, summer 2014: figures, trends, forecasts ", 2014

7. Social media audience
We will help you
identify the target
audience of your
company and
determine the
most efficient
outreach plan.

8. We guarantee
o Engagement Rate (ER) increasement.
o Brand Awareness (BA) increasement.
o Loyal Target Audience (TA) increasement.
o Brand Advocates concentration.
o Organic growth for your branded communities.
o Efficient Facebook Management. Penny Likes,
Traffic & Installs.

9. Content strategy example
o Information about deals and specials.
o Company news and reports.
o New merchandise reviews.
o Mini-activations for TA.
o Lifestyle content.

10. o Unique content ideas generating for a one-
time or periodic use.
o All types of content (including translation of
foreign sources).
o Different colors of PR (TOP bloggers
relations, photo shoots, etc.).
o Peace of mind outsourcing of: brand
evangelists, support teams, 8-800 lines in all
major languages, online anger-management
specialists.
o SM monitoring and analysis (degree of brand
mentioning all over the Internet).
o Special projects requiring individual
approach.
What else?

11. Case study
Goal: informing TA of three country’s major cities about the possibility of
participation in a SISLEY branded competition, activate and support them.
Solution: Creatively using Vk.com – the most popular with TA social
network in given countries.

12. Solution
Results:
• 500 contestants (physical limit)
• More than 4 thousand ladies that wanted
to take part but couldn’t ended up
supporting contestants helping the content
go viral.
• More than 1,000 organic references to
the competition on the newsfeeds in
targeted countries.
Overall:
• 30 000 000 brand<->TA contacts.
• Price per contact - less than a penny!

13. www.belkinmarketing.com