WORKitOUT Consulting International is a marketing research and consulting firm founded over 15 years ago with partners from the US, Malaysia, and China. It provides services including consumer research, business training, and industry analysis focused on sectors such as finance, tourism, healthcare, and FMCG. Some of its core services include consumer discovery research, concept testing, brand studies, and evaluating advertising effectiveness. The company has developed proprietary research models and solutions tailored to the Chinese market.

1. WORKitOUT
Consulting International
Profile
Ⅰ . History
WORKitOUT Consulting International Co.Ltd. , invested by business elite from the United
States, Malaysia and Chinese mainland, headquartered in Beijing, is an business
WORKitOUT Consulting Int.

2. organization focusing on marketing research and marketing consulting services.
Our consulting team has been working in marketing forefront for more than 15 years and
integrated rich experiences and know-hows in research and consulting services by
working with large numbers of world renowned brand owners and 4A companies. Our
service industry ranges from finance, travel&tourism,home appliances,
telecommunications consuming goods,medicine&health, etc.
As one of founders, Dr. Reid Thompson came to China mainland in 2003 and started his
own business. After witnessing fast economy development and deep social changes
while deepgoingly understanding local cultures, he decided to cooperate with partners ,
to contribute their industry experience and intelligence with more than 30 years into
marketing opportunities and problems brought by development and revolutions in this
prosperous country.
Our long-term cooperation partners in Chinese mainland include Peking University
Center of Social Survey Research(PUCSSR), Research Center of ‘the Chinese Banker’
(CBRC) and Travel&Tourism Marketing Research Center of Beijing International Studies
University (TTMRC).
Ⅱ . Main Partners
Dr.Reid E.Thompson
Partner
Post-graduate of Psycology, University of Minnesota
PhD. of Chiropractic, Northwestern College of Chiropractic St. Paul,
Minnesota
Marketing Director of KFC – St. Paul, Minnesota, 1978 -1988
Private practice as a holistic physician in USA, 1988 -
Retired from active practice in 2003
Billy Kam
Partner
Post-graduate of Marketing/Economics, University of Montana
Marketing Director of Asia-Pacific in JohnsonDiversey,1998-2005
CFO of Asia in WD-40,2005-2009
Larry Sun
Partner Marketing Director
Deputy Director of China Talent Semimonthly, 1995-2003
Director of American Education Federation, 2004-2009
WORKitOUT Consulting Int.

3. Miss Fanny Zhang
Partner Senior Consultant
Post-graduate of Tourism Marketing,Beijing International Studies
University
Research Manager of Sinomonitor International ,2007-2009
Ⅲ Core Service
A. Consumer Discovery
‘Consumer Discovery’ is one of our core business. Our ‘Discovery Team’ constitutes of
experienced professionals from statistics, sociology , marketing,etc. Meanwhile, there are
industrial background professionals in each of our tailored research project, to ensure
enough profession of related industries in our final solutions.
Our ‘Consumer Discovery’ covers the following aspects:
 Earlier Stage of Market Entry: Market Size Forecast & Consumer Needs
Exploration
 Earlier Stage of Market Entry: Competitor Analysis
 Earlier Stage of Market Entry: Concept Development&Testing / New Product
Testing
 Earlier Stage of Market Entry: Media Strategy / Pre-Testing of Advertising
Concept
 Earlier/Medium Stage of Market Entry: Market Segment Analysis
 Medium/Later Stage of Market Entry: Consumer Satisfaction/Loyalty System
Establishment&Tracking Study
 Medium/Later Stage of Market Entry: Pro-Testing of Advertising Effectiveness
,Integrating Marketing Effectiveness
 Medium/Later Stage of Market Entry: Brand Study
We offer the following research services:
 Ethnography Research(Qualitative), includes homo visit, Shop Alongs, Travel
WORKitOUT Consulting Int.

4. Alongs©
 Focus Group Interview (Qualitative)
 In-depth Interview (Qualitative)
 Quantitative Research , mainly contains On-line Panel Survey, Street Intercept,
CAPI(Computer Assisted Personal Interview)
B. Biz Training
Based on long-term cooperation with leading organizations in finance, Peking University
as well as other authoritative organizations, combined with professionals from home and
abroad, we have successfully hold business trainings in banking , insurance, retails ,
media , travel&tourism industries,etc.
Some of our latest training programs are as follows:
 Risk Management& Inner Control in Banking Industry
 Database Mining&Customer Relationship Management in Banking Industry
 How to Create City Brand
Welcome to contact us for keeping track of latest training programs
Ⅳ . Research Models
Our research team has developed a series of analysis models and solutions by
incorporating state-of-the-art methods globally and Chinese local practice, to help our
client clarify marketing questions and find out solutions.
X-Media Advertising Effectiveness Testing
Event Marketing Effectiveness Testing
Key-Touch Test
WORKitOUT Consulting Int.

5. X-Media Advertising Strategy Solution
New Product Concept Development&Testing Solution
Ⅴ . Industry Foci
■ Finance
Segments in finance industry we have cooperated with contains banks, insurance,
security and capital fund. Some of our ad-hoc research are as follows:
- X-Media Advertising Pro-Testing and Strategy Study
- Event Marketing Effectiveness Study
- Branding and Influence Factor Study
- Consuming Behaviors and UX Study
- Satisfaction-Loyalty Study
- Satisfaction & Competitiveness Study of Bank Outlet
- Site Selection Study of Bank Outlet
-
Besides, we will incorporate hot topics and discussions of finance industry in our
training programs as well as salons, which will also be expatiated in ‘WorkitOut Insight’.
■ Tourism&Travel
Tourism&Travel is promising industry in Chinese mainland with rich ‘Chinese’ features.
WorkitOut Consulting Int. has been focusing on tourist behavior study since 2007 , which
contains high-end tourism market analysis, inbound segment market, latest trends of
outbound tour market,etc.
Our clients list as follows:
- Tourism Bureaus from local and aboard (consuming behaviors & trends study/
brand image study / X-media Campaign Effectiveness Testing &Strategy Study /
Promotion Planning & Advertising Agent Service)
- Developers (Feasibility Analysis / Market Size Forecast& Needs Study)
- Tourism zones/Scenic Spots (Satisfaction Study / X-media Campaign Strategy
Study / Promotion Planning & Advertising Agent Service)
WORKitOUT Consulting Int.

6. - Tourism Planning Agency (Potential Needs Study)
- Tourism Retailers/Wholesalers (Potential Needs Study / X-media Campaign
Strategy Study / Promotion Planning & Advertising Agent Service )
TRW (Tourism Research WorkitOut) has integrated widely-applied consuming research
models into tourism industry research, to bring about solutions and strategy navigations
derived from cutting edge know-hows and techniques in consuming behaviors and
attitude for marketers and decision makers in tourism marketing frontier.
Welcome to follow us for the latest discussions in ‘WorkitOut Insight’ on hot topics in
tourism industry.
■ Medicine & Health
■ Auto & Fittings
■ FMCG
www.workitout-consulting.com
Tel：+86-10-63049602 +86-10-63394166
Addr：4C Building 1, Lang qin yuan, Shou pa kou S.T. , Xicheng District ,BJ,100055
Contact (English)： Mona Huo
+86-15210892151 Mona@workitout-consulting.com
Contact (Chinese)： Ryan Wong
+86-13520209785 Ryan@ workitout-consulting.com
WORKitOUT Consulting Int.