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Muhammad Arslan
Mobile: +971-562864027
Email: arslanayyub14@gmail.com
Dubai, United Arab Emirates
Advertising Consultant / Sales / News & Sub Editor / Beat Reporter
Objective: A suitable position as above with a reputed organization, where
my education & experience will have valuable application.
Skills Summary
 Effective oral and written communication skills, commercial awareness,
initiative and the ability to work as part of a team.
 Possess demonstrated ability to work effectively and congenially with
employees at diverse levels. / Strongly commercial with excellent
communication and influencing skills.
 Possess excellent analytical, management, administration & problem solving
skills.
 My advertising competencies are understanding consumer psychology,
creating innovative adverts, knowledge of various types of advertising,
knowledge of newspaper, television, internet and radio advertising.
Job Responsibilities
As consultant my responsibilities were: Coordinating advertising campaigns
and ensuring they are completed on time and within budget. Identifying the target
audience. Meeting with clients and understanding their needs, aims and objectives.
Presenting solutions, propositions and ideas to clients. Reviewing the effectiveness
of advertising campaigns. Helping to design and write up advertising and
promotionalmaterial. Identifying potential new clients. Reporting regularly to
senior manager on progress or problems. Ensuring that publication dates are
adhered to. Reminding advertisers and printers of deadlines. Encouraging clients to
be consistent in their advertising. Evaluating media choices. Identifying business
trends and opportunities.
As a News-Editor my responsibilities were, Edit the News Stories, Clarity and
accuracy of content that was published, review proposals and submissions from
writers or their reporter, make decisions about the types of stories/News that they
will publish, to cover events, news stories and assign it to staff journalists or
freelance writers, providing guidelines to their reporters for preparing and
submitting news for newspaper, providing a clear statement of the Journal’s
policies on authorship criteria, treating all journalists and other staff with fairness,
courtesy, objectivity, honesty and transparency.
Page 2 of 2
As a reporter my duties were, News Gathering, News Writing, Event coverage,
Research before working on commissioned stories, interview people in person/over
the phone. File press releases in the beat. Assigned a beat and given authority and
responsibility for this. Expected to cover all events and incidents in their news beat.
Come up with ideas for news stories and features in the beat (by talking to a
contact, reading other newspapers or general observation). Updated the chief
reporter about important happenings in the beat. Follow up potential stories.
Interviewing people in a wide range of circumstances, writing copy for publication
on a tight deadline, building contacts and sources for use in future stories, fact-
checking the information given to you by a source.
My responsibilities as a Sales Agent & Officer: Actively supported company
sales team – Coordinated sales details. Participated in execution of sales strategies.
Responsible for timely, accurate quotations and various format invoices to
customers, processing inquire through personal visits, email, phone, and fax.
Increasing business opportunities through various routes to market. Compiling and
analyzing sales figures. Collecting customer feedback, market research and
reporting to senior managers.
Employment History
Advertising Consultant (September 2015 to till), Reliance Print & Media
Advertising Company
News Editor (March 2015 to July 2016) Daily Safarat Lahore, (Urdu
Newspaper)
Staff Reporter (April 2014 to 2015), Daily Inqalabi Dunya.
Staff Reporter (August 2013 to September 2015),The Educationist (a premier
educational English newspaper)
Beat Reporter (July 2012 to Nov 2013), Daily Times (a well reputed English
newspaper)
Sales Agent, (Dec 2009 to End 2012), MEHRAN International Melamine Wears.
Manufacturers of Melamine Dinner Sets, Pakistan.
Sales officer, (2009 – 2010), Stone Vallies Plastic Industries Manufacturers of
Melamine crockery & Tableware, Pakistan.
Academic History
MMC (Master of Media and Communication) from UMT-LHR-PAK
B.ED (Education) PU-(Punjab University of Pakistan) Lahore
BA (Arts) PU-(Punjab University of Pakistan) Lahore
Personal Details
Nationality: Pakistani Visa Status: Visit
Date of Birth: 18 Feb 1988 Languages Known: English, Urdu
Pak #: +923456466143

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Resume-Arslan-M+S

  • 1. Page 1 of 2 Muhammad Arslan Mobile: +971-562864027 Email: arslanayyub14@gmail.com Dubai, United Arab Emirates Advertising Consultant / Sales / News & Sub Editor / Beat Reporter Objective: A suitable position as above with a reputed organization, where my education & experience will have valuable application. Skills Summary  Effective oral and written communication skills, commercial awareness, initiative and the ability to work as part of a team.  Possess demonstrated ability to work effectively and congenially with employees at diverse levels. / Strongly commercial with excellent communication and influencing skills.  Possess excellent analytical, management, administration & problem solving skills.  My advertising competencies are understanding consumer psychology, creating innovative adverts, knowledge of various types of advertising, knowledge of newspaper, television, internet and radio advertising. Job Responsibilities As consultant my responsibilities were: Coordinating advertising campaigns and ensuring they are completed on time and within budget. Identifying the target audience. Meeting with clients and understanding their needs, aims and objectives. Presenting solutions, propositions and ideas to clients. Reviewing the effectiveness of advertising campaigns. Helping to design and write up advertising and promotionalmaterial. Identifying potential new clients. Reporting regularly to senior manager on progress or problems. Ensuring that publication dates are adhered to. Reminding advertisers and printers of deadlines. Encouraging clients to be consistent in their advertising. Evaluating media choices. Identifying business trends and opportunities. As a News-Editor my responsibilities were, Edit the News Stories, Clarity and accuracy of content that was published, review proposals and submissions from writers or their reporter, make decisions about the types of stories/News that they will publish, to cover events, news stories and assign it to staff journalists or freelance writers, providing guidelines to their reporters for preparing and submitting news for newspaper, providing a clear statement of the Journal’s policies on authorship criteria, treating all journalists and other staff with fairness, courtesy, objectivity, honesty and transparency.
  • 2. Page 2 of 2 As a reporter my duties were, News Gathering, News Writing, Event coverage, Research before working on commissioned stories, interview people in person/over the phone. File press releases in the beat. Assigned a beat and given authority and responsibility for this. Expected to cover all events and incidents in their news beat. Come up with ideas for news stories and features in the beat (by talking to a contact, reading other newspapers or general observation). Updated the chief reporter about important happenings in the beat. Follow up potential stories. Interviewing people in a wide range of circumstances, writing copy for publication on a tight deadline, building contacts and sources for use in future stories, fact- checking the information given to you by a source. My responsibilities as a Sales Agent & Officer: Actively supported company sales team – Coordinated sales details. Participated in execution of sales strategies. Responsible for timely, accurate quotations and various format invoices to customers, processing inquire through personal visits, email, phone, and fax. Increasing business opportunities through various routes to market. Compiling and analyzing sales figures. Collecting customer feedback, market research and reporting to senior managers. Employment History Advertising Consultant (September 2015 to till), Reliance Print & Media Advertising Company News Editor (March 2015 to July 2016) Daily Safarat Lahore, (Urdu Newspaper) Staff Reporter (April 2014 to 2015), Daily Inqalabi Dunya. Staff Reporter (August 2013 to September 2015),The Educationist (a premier educational English newspaper) Beat Reporter (July 2012 to Nov 2013), Daily Times (a well reputed English newspaper) Sales Agent, (Dec 2009 to End 2012), MEHRAN International Melamine Wears. Manufacturers of Melamine Dinner Sets, Pakistan. Sales officer, (2009 – 2010), Stone Vallies Plastic Industries Manufacturers of Melamine crockery & Tableware, Pakistan. Academic History MMC (Master of Media and Communication) from UMT-LHR-PAK B.ED (Education) PU-(Punjab University of Pakistan) Lahore BA (Arts) PU-(Punjab University of Pakistan) Lahore Personal Details Nationality: Pakistani Visa Status: Visit Date of Birth: 18 Feb 1988 Languages Known: English, Urdu Pak #: +923456466143