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SEO with Social - PodCamp Philly
- 2. Is Social Going to Help Me Rank Better?
- 3. No.
- 4. Why? Google is smart. Links are no-followed. No anchor text.
- 6. Yes.
- 7. Search: wilreynolds keynote speaker–beast –boss –”seo gangsta”
- 8. How Can I Use Social to Help Me Rank?
- 9. Use it To Build Links.
- 10. Tell me….
- 11. What makes Twitter better? Template emails suck. People are more comfortable. Inbox > Mentions Foot (and face) in the door.
- 12. Cecily Kellogg
- 13. What if I’m not Cecily K?
- 14. You’re SCREWED!
- 15. JK
- 16. If you have no klout… Scale it back. Build long term assets.
- 17. Search: wilreynolds keynote speaker –”Link Kong” –”SEO Monsterrrr”
- 18. If you have no klout… Scale it back. Build long term assets. Don’t reach out to Oprah.
- 19. Is that all I can use twitter for? How do I identify these people?
- 22. Identifying Opportunities Export.ly (http://export.ly)
- 23. Speaking to Opportunities Using Export.ly and TagCrowd(http://tagcrowd.com)
- 25. How can I use this? Identifying the tone. Identify incentives.
- 26. Prioritizing Opportunities FollowerWonk(http://followerwonk.com) Find top twitter users that have bios containing certain terms. Lists in order of followers.
- 27. So How Can Social Help Me Rank?
- 28. Outreach
- 29. Amplification
- 30. Research
- 31. Questions & Credits… @Abbott_Shea Abbott Shea @CecilyK Cecily Kellogg @SEERInteractive
Editor's Notes
- Not today anyway. Links are going to help you rank better, and not the shortened URLs that you tweet out for your own site. Not permanently anyway, not even if they get retweeted.
- - Google is not going to attribute a whole lot of value to twitter links since they know that anyone can tweet their site unlimited times. Even the retweets don’t necessarily affect it.- No-followed links are lower value than any normal do-follow link.- Anchor text is a key in helping you rank well for a key term.
- If you want to know how check out Wil Reynolds speech at Affiliate Summit East this year.
- You don’t want to get flood the results with all the articles of Wil being a beast, boss, and seo gangsta.
- Use it as a means to an end, not an end itself.
- How many use email for their outreach right now? How many of you are seeing an 80% or higher response rate?Have you tried using Twitter yet?Most of the places you are reaching out to also have a twitter account, and if they are a blog then chances are that the person controlling twitter is the person or very close to the person that controls the content on that site.
- Template emails suck and are becoming easier to identify and harder to write well. You are differentiating yourself from all of those people.People go into their inbox prepared for work emails, bills, spammers, and requests to put something on their website. People go onto expecting to socialize and meet new people through connections.Chances are people have a hell of a lot more new emails than new mentions. You will have a better chance to be seen.If you are already connected to these people – and these are the people you should be starting with – then they are already familiar with you.
- Cecily Kellogg is an amazing writer with her face and word’s in a lot of people’s doors and twitter streams. She’s gonna talk about her successes with Twitter outreach.
- Do what we told you, but do it less aggressively. You can still approach these people with opportunities, just start small.It sounds boring, but it’s only realistic. Sad face – I know. Honestly if you build these relationships they will become your best connections and assets in the future.
- To see Wil’s talk on the power of one touch. And don’t forget the four r’s.
- Don’t reach out to people with tens of thousands of followers and getting multiple @’s an hour. You will get lost. Talk to the folks that are good with potential to get big and will appreciate a fan with Klout score 10.
- RowFeeder is a tool that allows you to track mentions of a certain term or handle in Twitter. You can identify these opps in real time and reach out to any that fit the correct profile. RowFeeder is sweet and something that you can try out for FREE for up to 500 posts.
- Export.ly it’s a tool that will pull a report on all of the followers of a single handle – if the handle has less than 10,000 it’s free – and even shows you if they have a website or not.Do this on yourself to find quick and easy opportunities.Do this on your competitors to see who is worth investing some time into contacting.
- - Find a following or market that you are going to make contact with and find out what interests them. Take all of their bios, put it into TagCrowd, and visualize.
- - What you will get is a visualization of the most popular things in people’s bios amongst this market and you can even narrow it down to see little niche markets within the larger sample.
- When you identify these niche markets within the larger sample you know what to mention to spark their interest when you reach out to them. Really good if you are trying to understand a client and a space that you are not very familiar with.Can’t stress this enough. You need to give the person you’re reaching out to something that will pique their interest or it’s not worth doing at all. This will help you identify the type of people in these groups and what they are interested in.
- A fresh, quick way to start a conversation with people you know or people you would like to know.
- Spreading the word about a contest or asset that is going to build links on it’s own.
- Identifying opportunities and how to effectively talk to those opportunities.