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9 Lessons I Learned
        @
1. If you don’t know search,
           learn it.
1. If you don’t know search,
           learn it.
1. If you don’t know search,
           learn it.
2. Make content relevant to me.
            Now.
2. Make content relevant to me.
            Now.
3. Make your life easy.
 Use a popular CMS.
3. Make your life easy.
 Use a popular CMS.
3. Make your life easy.
 Use a popular CMS.
4. ROS ads are out.
Targeted ads are in.
4. ROS ads are out.
Targeted ads are in.
5. Use pictures.
6. I don’t want your business card.
     I want your Twitter handle.
6. I don’t want your business card.
     I want your Twitter handle.
6. I don’t want your business card.
     I want your Twitter handle.
6. I don’t want your business card.
     I want your Twitter handle.
7. Location based apps are it.
7. Location based apps are it.
8. Social media isn’t a fad.
9. We have to keep up.
We have to be leaders.
9. We have to keep up.
We have to be leaders.
Continue the conversation.

        @arminda

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Social Media Brown Bag

Editor's Notes

  1. While SEO is viewed as a bad word and SEO experts snake oil salesmen, if you don’t know search you cannot possibly compete in a google world. Spend time learning search methods do your research, but do not forget the user. When they eventually get to your site you need t be sure you’re providing them with the content you promised from their search.
  2. While SEO is viewed as a bad word and SEO experts snake oil salesmen, if you don’t know search you cannot possibly compete in a google world. Spend time learning search methods do your research, but do not forget the user. When they eventually get to your site you need t be sure you’re providing them with the content you promised from their search.
  3. Customize what the user sees create a personal resource. Easy to do with yes or no buttons.
  4. 1.Why CMS? 1.Rich Functionality 2.Content Centralization 3.Client Management 4.Designer / Developer Communities 5.Open Platforms 2.The Big Four 1.Wordpress – popular for approachability 2.Drupal – rich functionality, a lot of modules you can add to 3.Joomla – more designer focused, rich templates for designers 4.Expression Engine – as a designer, you might want to consider for functionality
  5. Dan Roam - Back of the Napkin - discussed importance of being visual.
  6. Twitter CEO Evan Williams - 25 million dollars in revenue last year. @anywhere platform
  7. Twitter CEO Evan Williams - 25 million dollars in revenue last year. @anywhere platform
  8. Twitter CEO Evan Williams - 25 million dollars in revenue last year. @anywhere platform
  9. Everyone from Twitter, to Yelp are getting in the location-based app game. People want to be able to find their friends, quickly,
  10. 8.Where does social media live in your company? 1.It needs to come from the top down – from the CEO 2.You NEED to have listening tools – what's being said about products and services 3.Valuable data – the World's Largest Focus Groups 4.Put it into digestable bites
  11. Luke Sullivan @ idea city.