This document discusses several digital marketing best practices for ecommerce stores, including focusing on links, reducing bounce rate and improving site speed. It emphasizes optimizing for mobile users, being responsive, engaging on social networks and developing a content strategy that includes user generated content like customer reviews to build trust and traffic. The key takeaways are reducing bounce rate, increasing site speed, improving mobile performance, driving social interaction and focusing on content and user generated content.

1. What’s working NOW in SEO
and Digital Marketing for
eCommerce stores.
Richard Hill - CEO & Founder
@seotrafficlab
Matt Williamson - Digital Marketing
Manager
@williamson_mt

2. Richard Hill & Matt
Williamson

5. Links, Links
Glorious Links…

6. Are we moving towards an
Organic Quality Score?

7. Reducing
Bounce Rate..

8. Increasing
Site Speed..

9. People are
impatient!

10. A one second delay in page
response can result in a 7%
reduction on conversions.
Sources: Akamai.com, Gomez.com
“
”

11. Test
Your
Site…
GTMetrix or Google Page Speed Insights

12. Consider a
Content
Delivery
Network (CDN)
Implement
Caching
Optimise Your
Images..
Implement
Gzip Compression

13. Site Speed
Impact

14. Mobile
Optimisation
Client Type/Industry Mobile Tablet
Retail - Clothes 59.35% 85.04%
Retail - Pet 234.83% 214.42%
Construction 102.50% 136.53%
Vehicle Parts 142.86% 108.52%
SEO Traffic Lab 803.39% 1645.83%
Retail - Pet 139.22% 104.40%
Finance 110.50% 99.82%

15. Make Your Site
RESPONSIVE
One Site
One Product Database
One interface
One SEO Strategy

16. Social
Networks
Google Plus - 540+ million Total Users
Facebook - 1,310,000,000 billion Total Users
Twitter - 645,750,000 Total Users
Pinterest - 70+ million Total Users
Source: http://www.statisticbrain.com
Research date: 1.1.14

17. Social
Signals.. +1
Like
Tweet
Pin

18. Build Your
Audience
Interact especially with influencers
Don’t just sell, sell, sell
Post regularly - consider scheduling tools
Curate content relevant to your niche

19. Content
Strategy

20. Types of
Content

21. Find and
Recreate

22. User Generated
Content..

23. Customer
REVIEWS

24. Unique
Content
Freshness
Increased
Trust
Natural
Language
Increased
Click Through Rates

25. Takeaways
Bounce Rate
Site Speed
Mobile Performance
Social Interaction
Content
User Generated Content

26. Question
Time

27. Thank you for listening
www.seotrafficlab.com