1. SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
• What is SEO ?
What is SEO ?
• Types of SEO
Types of SEO
• On page SEO
On page SEO
• Off page SEO
Off page SEO
• Google Search Algorithm
Google Search Algorithm
2. What is SEO ?
➢ SEO stands for Search Engine Optimization.
➢ It means we optimize our website to rank it on google to get
more visibility.
3. Types of SEO
There are 12 types of seo are present but we
use mainly 3 of them.
Those are ;
1)On page SEO
2)Off page SEO
3)Technical SEO
4. ON Page SEO
➢ We optimize our website content
to improve its ranking using
relevant keywords.
➢ We have full control on it.
• Quality Content
• Relevant Keywords
• Meta Tag
• URL structure
5. OFF Page SEO
➢ We using third party website to increase more
visibility of our website on search engine
result pages (SERPs).
• Link Building
• Social Media
• Guest posting
6. Technical Seo
➢ It is technical aspect of website to make it search
engine friendly.
• Website Speed Optimization
• Mobile responsivenss
• Schema Markup
7. Google Seach Algorithm
➢ Search Algorithm used to rank our webpages on
search engine result pages (SERPs).
• Content Relevance
• Content Quality
• User Experience
• Backlink
• Topical Authority
