This document discusses search engine optimization (SEO). It begins by covering search engine basics, how search engines work by using spiders and crawlers to index websites and store data in databases. The document then defines SEO as optimizing websites and pages to improve organic search engine rankings. It outlines the different types of SEO, including on-page, off-page, and technical SEO tactics. Finally, the document discusses why SEO is important for increasing targeted traffic, visibility, return on investment, and long-term website positioning.

1. SEARCH ENGINE
OPTIMIZATION
Presented By:
• Priya Sharma
• Aman Kumar

2. TOPICS TO COVER
• Search Engine Basics
• How Search Engine Works
• What is SEO
• Types Of SEO
• Why SEO is important

3. SEARCH ENGINE BASICS
• Search Engines are the programs
where people search for their search
queries using specified keywords.
• Some of the popular search engine are
Google, Bing, Ask, Bing, Baidu, etc.

4. SEARCH ENGINE RESULT PAGE
• The entire page which appears on
google when we search something is
called as SERP Page.
• It is basically a Google's response to a
user’s search query.
• This page is divided into 2 types:
1. Organic Results
2. Inorganic Results

5. HOW SEARCH ENGINE WORKS?
• It includes various components :
1. Spider and Crawler
2. Indexing process
3. Google Database

6. WORKING OF SEARCH ENGINE
SPIDER & CRAWLER
• These are the two main
tools of google whose
function is to pick relevant
data by crawling on each
website.
• Relevant data includes Page
title, Meta description, Meta
keyword, Alt text, Content,
Heading and Url.
INDEXING PROCESS
• Spider and crawler, then
stores website’s relevant
data in Google’s
database.
• This process of storing
website’s data in the
database of Google is
called as Indexing
Process.
DATABASE
• It is basically termed as
the Store House of
website’s data.
• All the relevant data
picked by spider and
crawler is stored under
the Google’s Database.

7. WHAT IS SEO ?
• Search engine optimization is the process of
improving the visibility of a website or a web
page in search engines via the "natural," or un-
paid ("organic" or "algorithmic"), search results.
• SEO may target different kinds of search,
including image search, local search, video
search, academic search, news search and
industry-specific vertical search engines.

8. TYPES OF SEO
ON PAGE SEO
• On-page SEO (also called on-
site SEO) is the process of
optimizing your webpage
content for search engines and
users.
• Common tasks associated
with on-page SEO include
optimizing for search intent,
title tags, internal links, and
URLs.
OFF PAGE SEO
• Off-page SEO refers to SEO
tactics applied outside of a
website to improve its
rankings.
• These tactics often include
link building, guest posting,
social media marketing, and
more. .
TECHNICAL SEO
• Technical SEO is the
process of optimizing a
website for search
engines, but it can also
include activities meant to
improve user experience..

9. WHY SEO IS IMPORTANT?
•Perspective (Global / Regional)
•Targeted Traffic
•Increase Visibility
•High ROI (Return on Investment)
•Long term positioning
•Cost-effective
•Flexibility

10. CONCLUSION
•Unique Content
•Link Friendly Formatting
•Avoid Black Hat SEO
•Content relevant keywords
•Market Awareness
•Unique HTML page title for every landing page

11. THANK YOU
Presented By:
• Aman Kumar
• Priya Sharma