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
Is WordPress Right For You?
Using WordPress for your business…as a “blog” or an entire website
10 Tips For WordPress Success

   Evaluate whether WordPress is the right choice for you and/or
    your business

   Familiarize yourself with the role of designers, developers and
    programmers.

   Learn why “The web is not print.”

   Keep your domain registration and hosting passwords where
    you can find them!

   Make sure that your website hosting supports WordPress
10 Tips For WordPress Success

   Be prepared to spend 10-40 hours learning how to useWordPress or
    paying someone else for your updates.

   Choose a theme that you are wild about and be prepared to live with
    it.

   Avoid custom-coded sites unless you have very specific needs.

   Work with someone who is the right “fit” for your skill level

   Understand the difference between WordPress.com and
    Wordpress.org.
Is WordPress the right choice?

   What is WordPress and is it the right choice for you and/or
    your business?
   WordPress is a Content Management System (CMS) which is
    different from an HTML website.
   Examples are: Drupal, Joomla, WordPress. They are created
    using a different programming language than early websites.
   “Free” and “open source” is a relative term. Evaluate your
    needs: Time vs. Money?
   Is WordPressa Website or a “Blog”? It is both!
Who Does What?

 Familiarize yourself with the role of
   designers, developers and programmers.

1. Designers: Print-orientation, creative use of
   type, develop logos, branding. It’s all about art.

2. Developer: Takes the graphic elements and makes
   them work on the web.

3. Programmer: Mathematics, high skill level.
The Web Is Different!

 The web is not print.

 Have you done your 10,000 hours yet?

 15 years designing/developing 100 websites +
   maintenance on another 25

 WordPress is based upon php programming
   language and utilizes a database for storing content.
Where in the world are we?

•   Keep your domain registration and hosting passwords where
    you can find them!

•   Domain registration: (example: https://www.gkg.net)

•   Hosting services: (example: www.cruzio.com)

•   How do I “Login” to WordPress? (http://santa-cruz-web-
    design.com/wp-login.php)
Is your hosting WordPress-Friendly?

     Make sure that your domain hosting supports
       WordPress.

    1. Are they offering the latest version of WordPress?

    2. Are they too big/too small?

    3. Backups? What to they charge to “recover.”?
The “overnight” website is a Big Lie

    Be prepared to spend 10-40 hours learning how to
      use WordPress or paying someone else for your
      updates.

   1. Are you a latent geek? Enjoy puzzles and have the
      patience to figure things out? Does it give you joy?

   2. Do you have a specific goal in mind? Fun? Making
      money? Fun=Free Making $=$2,000-$5,000
      investment.
Finding a theme…

 Choose a theme that you are wild about and be
   prepared to live with it.

1. How many people are using your theme? (3 or
   40,000)

2. What kind of documentation is available for your
   theme?
Watch Out!

 Avoid custom-coded sites unless you have very
   specific needs.

1. Avoid the question “Can you do this?”

2. Get some advice before spend $/commit to a
   specific plan.
Be Prepared To Make a Commitment

     Work with someone who is the right “fit” for your
       skill level or has lots of patience

     Work with someone who shares your visual
       aesthetics

     Try to avoid criticizing what you don’t understand

     Websites take time to do correctly
Free vs. Paid Hosting

 What’s the difference between WordPress.com and
   Wordpress.org?

 WordPress.com is free but you cannot “brand it”
   without paying extra.

 It’s expensive to migrate a CMS website. It’s not
   just files
Logging In + the Dashboard

               www.santa-cruz-
                 web-
                 design.com/wp-
                 login.php
Themes = fun but Frameworks Are Better

       Thousands of themes: Pretty but are they practical?

       Typically Frameworks like Thesis have optimized
         CSS, HTML, PHP functions, and SEO

       Typically has code that’s written with WordPress
         standards and best practices

       Ease of updating for future releases of WordPress
Developing sites with Thesis Framework

34,377 people are using Thesis:
Change background
colors, Columns (2, 3, 4, +)
Easily add new header photo
Change fonts

Examples:
Vacation Rental
Real Estate Advice Site
Musician
Health Professional
SCC Fair Foundation
Hand-Made Soap Ecommerce
E-Commerce Solutions


         •Client Maintains
         •Updates products
Collaboration: Dana MacKenzie

          • Updated Their Hosting (multiple sites)
          • Ability to add Images
          • Add new articles
          • Add news/publishing tour
Nonprofits: Strawberry Fields

           Volunteers/staff can make updates

           No maintenance costs

           Living documents

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Ten tips for word press success

  • 1.  Is WordPress Right For You? Using WordPress for your business…as a “blog” or an entire website
  • 2. 10 Tips For WordPress Success  Evaluate whether WordPress is the right choice for you and/or your business  Familiarize yourself with the role of designers, developers and programmers.  Learn why “The web is not print.”  Keep your domain registration and hosting passwords where you can find them!  Make sure that your website hosting supports WordPress
  • 3. 10 Tips For WordPress Success  Be prepared to spend 10-40 hours learning how to useWordPress or paying someone else for your updates.  Choose a theme that you are wild about and be prepared to live with it.  Avoid custom-coded sites unless you have very specific needs.  Work with someone who is the right “fit” for your skill level  Understand the difference between WordPress.com and Wordpress.org.
  • 4. Is WordPress the right choice?  What is WordPress and is it the right choice for you and/or your business?  WordPress is a Content Management System (CMS) which is different from an HTML website.  Examples are: Drupal, Joomla, WordPress. They are created using a different programming language than early websites.  “Free” and “open source” is a relative term. Evaluate your needs: Time vs. Money?  Is WordPressa Website or a “Blog”? It is both!
  • 5. Who Does What?  Familiarize yourself with the role of designers, developers and programmers. 1. Designers: Print-orientation, creative use of type, develop logos, branding. It’s all about art. 2. Developer: Takes the graphic elements and makes them work on the web. 3. Programmer: Mathematics, high skill level.
  • 6. The Web Is Different!  The web is not print.  Have you done your 10,000 hours yet?  15 years designing/developing 100 websites + maintenance on another 25  WordPress is based upon php programming language and utilizes a database for storing content.
  • 7. Where in the world are we? • Keep your domain registration and hosting passwords where you can find them! • Domain registration: (example: https://www.gkg.net) • Hosting services: (example: www.cruzio.com) • How do I “Login” to WordPress? (http://santa-cruz-web- design.com/wp-login.php)
  • 8. Is your hosting WordPress-Friendly?  Make sure that your domain hosting supports WordPress. 1. Are they offering the latest version of WordPress? 2. Are they too big/too small? 3. Backups? What to they charge to “recover.”?
  • 9. The “overnight” website is a Big Lie  Be prepared to spend 10-40 hours learning how to use WordPress or paying someone else for your updates. 1. Are you a latent geek? Enjoy puzzles and have the patience to figure things out? Does it give you joy? 2. Do you have a specific goal in mind? Fun? Making money? Fun=Free Making $=$2,000-$5,000 investment.
  • 10. Finding a theme…  Choose a theme that you are wild about and be prepared to live with it. 1. How many people are using your theme? (3 or 40,000) 2. What kind of documentation is available for your theme?
  • 11. Watch Out!  Avoid custom-coded sites unless you have very specific needs. 1. Avoid the question “Can you do this?” 2. Get some advice before spend $/commit to a specific plan.
  • 12. Be Prepared To Make a Commitment  Work with someone who is the right “fit” for your skill level or has lots of patience  Work with someone who shares your visual aesthetics  Try to avoid criticizing what you don’t understand  Websites take time to do correctly
  • 13. Free vs. Paid Hosting  What’s the difference between WordPress.com and Wordpress.org?  WordPress.com is free but you cannot “brand it” without paying extra.  It’s expensive to migrate a CMS website. It’s not just files
  • 14. Logging In + the Dashboard  www.santa-cruz- web- design.com/wp- login.php
  • 15. Themes = fun but Frameworks Are Better  Thousands of themes: Pretty but are they practical?  Typically Frameworks like Thesis have optimized CSS, HTML, PHP functions, and SEO  Typically has code that’s written with WordPress standards and best practices  Ease of updating for future releases of WordPress
  • 16. Developing sites with Thesis Framework 34,377 people are using Thesis: Change background colors, Columns (2, 3, 4, +) Easily add new header photo Change fonts Examples: Vacation Rental Real Estate Advice Site Musician Health Professional SCC Fair Foundation Hand-Made Soap Ecommerce
  • 17. E-Commerce Solutions •Client Maintains •Updates products
  • 18. Collaboration: Dana MacKenzie • Updated Their Hosting (multiple sites) • Ability to add Images • Add new articles • Add news/publishing tour
  • 19. Nonprofits: Strawberry Fields Volunteers/staff can make updates No maintenance costs Living documents