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TechSEO Boost 2019: Research Competition

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Research competition slides from TechSEO Boost 2019

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  • My only statement is "WOW"...I thought your other systems were special but this is going to turn out to be the "Holy Grail" of all MLB systems, no doubt! ■■■ http://t.cn/A6zP2GDT
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TechSEO Boost 2019: Research Competition

  1. 1. Mike King | @iPullRank | #TechSEOBoost #TechSEOBoost | @CatalystSEM THANK YOU TO THIS YEAR’S SPONSORS Research Competition MC: Mike King, iPullRank Finalists: Vincent Terrasi, OnCrawl; Eric Enge, Perficient Digital & Tomek Rudzki, Onely
  2. 2. Mike King | @iPullRank | #TechSEOBoost Mike King, iPullRank TechSEO Boost 2019 Research Competition
  3. 3. Mike King | @iPullRank | #TechSEOBoost Caption text goes here
  4. 4. Mike King | @iPullRank | #TechSEOBoost So, yeah, I’m Mike King { "fullName": "Michael King", "location": "New York, NY", "locationBorn": "Philadelphia, PA", "title": "Founder & Managing Director", "organization": "iPullRank", "skills":{ "rapper" : 100, "full stack developer" : 80, "dad" : 100, "marketing": 100 }, "hashtag" : "#youngBlackAndGifted" }
  5. 5. Mike King | @iPullRank | #TechSEOBoost The Things We Are Really Good At Machine Learning SEOContent Strategy Paid Media Measurement & Optimization Marketing Automation
  6. 6. Vincent Terrasi | @vincentterrasi | #TechSEOBoost One of the things we love to do is work with sophisticated SEO teams.
  7. 7. Mike King | @iPullRank | #TechSEOBoost TechSEOBoost Is Exactly What Our Space Needs! A few years ago I wrote a little known blog post entitled “The Technical SEO Renaissance.” At the end I talked about how we need to get back to testing, learning and knowledge sharing. That’s exactly what this research competition represents.
  8. 8. Vincent Terrasi | @vincentterrasi | #TechSEOBoost We are honored and privileged to be involved in research competition.
  9. 9. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  10. 10. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  11. 11. Eric Enge | @stonetemple | #TechSEOBoost TechSEO Boost 2019 How Organic Search CTR is Impacted by Google’s Search Features
  12. 12. Eric Enge | @stonetemple | #TechSEOBoost Monitored 2M Queries Daily for 30 Days - 400,000 keywords each in 5 markets - Tracked SERP features that were present - Tracked Clickstream Data via Jumpshot Finance Beauty Travel Retail Auto
  13. 13. Eric Enge | @stonetemple | #TechSEOBoost Search Behavior by Device - As a percentage of all clicks
  14. 14. Eric Enge | @stonetemple | #TechSEOBoost
  15. 15. Eric Enge | @stonetemple | #TechSEOBoost
  16. 16. Eric Enge | @stonetemple | #TechSEOBoost
  17. 17. Eric Enge | @stonetemple | #TechSEOBoost
  18. 18. Eric Enge | @stonetemple | #TechSEOBoost
  19. 19. Eric Enge | @stonetemple | #TechSEOBoost
  20. 20. Eric Enge | @stonetemple | #TechSEOBoost
  21. 21. Eric Enge | @stonetemple | #TechSEOBoost
  22. 22. Eric Enge | @stonetemple | #TechSEOBoost
  23. 23. Eric Enge | @stonetemple | #TechSEOBoost Thank You! – eric.enge@perficient.com @stonetemple
  24. 24. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  25. 25. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
  26. 26. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Hello! My name is Tomek and my research is quite geeky... but it affects everyone - SEOs, developers and business owners. During the last couple of months, I have been analyzing the most popular ecommerce websites in the USA. And it turned out that 80% of them use JavaScript to generate crucial content. The question isn’t whether you have a JavaScript website. The question is: Is JavaScript stopping your content from being indexed?
  27. 27. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost indexing JavaScript content is never guaranteed! My research concluded that H&M, Sephora, Medium - all these websites suffer from it. Below are the percentages of unindexed JavaScript content: 25% 55% 50% Let’s look at the story of Yoox.com. They are a popular online brand similar to H&M with 14 million visitors every month. The problem with Yoox is that 75% of their product pages are unindexed because of JavaScript.
  28. 28. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost You might remember Google claiming that they are fine with indexing JavaScript websites in 2014. It’s almost 2020 and businesses are still losing a lot of money because of this very issue. For years, people were neglecting JavaScript SEO believing it doesn’t affect them: “It’s not for me”, “I don’t have a JavaScript website”,“Google is perfectly fine with rendering JavaScript”. Well, you may suffer from JavaScript indexing issues even if you have a Wordpress website. If you use JavaScript to generate content, links to similar products, comments - you have a JavaScript website.
  29. 29. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Based on my research, we built a tool that shows how Google indexes JavaScript content. It’s called TGIF – The Google Indexing Forecast. You can also use our toolset Onely.com/Tools to see exactly which parts of your page are generated by JavaScript. These tools are free and my continued research means more are coming.
  30. 30. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost My research shows two things: You are using a JavaScript website1 The chances are your content is not indexed2 These two facts alone change how we should look at technical SEO in 2020.
  31. 31. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Thank you! tomek@onely.com
  32. 32. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  33. 33. Vincent Terrasi | @vincentterrasi | #TechSEOBoost In All Languages Generating Qualitative Content
  34. 34. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Objectives Use only qualitative methods to improve the quality of content created by humans Extract the knowledge learnt by the Deep Learning.
  35. 35. Vincent Terrasi | @vincentterrasi | #TechSEOBoost There are a lot of biases: ◦ Small Talk ◦ Idioms ◦ Local Named Entities ◦ Rarest Verbs ◦ Uncommon Tenses ◦ Gender rules
  36. 36. Vincent Terrasi | @vincentterrasi | #TechSEOBoost GPT-2 Recipe
  37. 37. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Results & Quality Evaluated subjectively by a native reader. API pylanguagetool was used to quantifiably confirm the quality of results and did not find any errors in the generated text. https://github.com/Findus23/pyLanguagetool
  38. 38. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Further ? Parameters Objectives Use Cases top-k < 10 token < 10 High Performance Very high qualitative content related to your original training content Anchors for Internal Linking Variant of Title Variant of Meta top-k > 50 token > 400 Low Performance Low qualitatiive content because the model is weak, but the model successfully extracts all concepts that GPT-2 learnt about your dataset. Guides to help you write, compared to a query, with the stated purpose of saving you time.
  39. 39. Vincent Terrasi | @vincentterrasi | #TechSEOBoost You can find my Google Colab Notebook here for the French https://colab.research.google.com/drive/13Lbk1TYmTjoQFO6qbw_f1TJgoD5ulJwV Warning: it is just an example using limited data. NOW it is your turn.
  40. 40. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Thank You vincent@oncrawl.com
  41. 41. Mike King | @iPullRank | #TechSEOBoost Thank You Judges! Sponsored by Michael King Russ Jones Clark Boyd Alexis Sanders Aleyda Solis Dan Taylor Rhea Drysdale Geoff Kenyon Paul Shapiro David Iwanow
  42. 42. Mike King | @iPullRank | #TechSEOBoost 3rd Place Goes To… Sponsored by Eric Enge
  43. 43. Mike King | @iPullRank | #TechSEOBoost 2nd Place Goes To… Sponsored by Vincent Terrasi
  44. 44. Mike King | @iPullRank | #TechSEOBoost 1st Place & Grand Prize Goes To… Sponsored by Tomek Rudzki
  45. 45. Mike King | @iPullRank | #TechSEOBoost Thanks for Viewing the Slideshare! – Watch the Recording: https://youtube.com/session-example Or Contact us today to discover how Catalyst can deliver unparalleled SEO results for your business. https://www.catalystdigital.com/

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