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Mike King | @iPullRank | #TechSEOBoost
#TechSEOBoost | @CatalystSEM
THANK YOU TO THIS YEAR’S SPONSORS
Research Competition
MC: Mike King, iPullRank
Finalists: Vincent Terrasi, OnCrawl; Eric Enge, Perficient Digital & Tomek Rudzki, Onely
Mike King | @iPullRank | #TechSEOBoost
Mike King, iPullRank
TechSEO Boost 2019
Research Competition
Mike King | @iPullRank | #TechSEOBoost
Caption text goes here
Mike King | @iPullRank | #TechSEOBoost
So, yeah, I’m Mike King
{
"fullName": "Michael King",
"location": "New York, NY",
"locationBorn": "Philadelphia, PA",
"title": "Founder & Managing Director",
"organization": "iPullRank",
"skills":{
"rapper" : 100,
"full stack developer" : 80,
"dad" : 100,
"marketing": 100
},
"hashtag" : "#youngBlackAndGifted"
}
Mike King | @iPullRank | #TechSEOBoost
The Things We Are Really Good At
Machine
Learning
SEOContent
Strategy
Paid Media Measurement
&
Optimization
Marketing
Automation
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
One of the things we love to do is work with
sophisticated SEO teams.
Mike King | @iPullRank | #TechSEOBoost
TechSEOBoost Is Exactly
What Our Space Needs!
A few years ago I wrote a little known blog
post entitled “The Technical SEO
Renaissance.” At the end I talked about how
we need to get back to testing, learning and
knowledge sharing.
That’s exactly what this research competition
represents.
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
We are honored and privileged to be
involved in research competition.
Mike King | @iPullRank | #TechSEOBoost
TechSEO Boost Research Finalists
Eric Enge
Data on How
Search Features
Impact CTR
Tomek Rudzki
Taking JavaScript
SEO to the Next
Level
Vincent Terrasi
Generating
Qualitative Content
in all Languages
Sponsored by
Mike King | @iPullRank | #TechSEOBoost
TechSEO Boost Research Finalists
Eric Enge
Data on How
Search Features
Impact CTR
Tomek Rudzki
Taking JavaScript
SEO to the Next
Level
Vincent Terrasi
Generating
Qualitative Content
in all Languages
Sponsored by
Eric Enge | @stonetemple | #TechSEOBoost
TechSEO Boost 2019
How Organic Search CTR
is Impacted by Google’s
Search Features
Eric Enge | @stonetemple | #TechSEOBoost
Monitored 2M Queries Daily for 30 Days
- 400,000 keywords each in 5 markets
- Tracked SERP features that were present
- Tracked Clickstream Data via Jumpshot
Finance Beauty Travel Retail Auto
Eric Enge | @stonetemple | #TechSEOBoost
Search Behavior by Device - As a percentage of all clicks
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Eric Enge | @stonetemple | #TechSEOBoost
Thank You!
–
eric.enge@perficient.com
@stonetemple
Mike King | @iPullRank | #TechSEOBoost
TechSEO Boost Research Finalists
Eric Enge
Data on How
Search Features
Impact CTR
Tomek Rudzki
Taking JavaScript
SEO to the Next
Level
Vincent Terrasi
Generating
Qualitative Content
in all Languages
Sponsored by
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
Hello!
My name is Tomek and my research is quite
geeky... but it affects everyone - SEOs,
developers and business owners.
During the last couple of months, I have been
analyzing the most popular ecommerce
websites in the USA. And it turned out that
80% of them use JavaScript to
generate crucial content. The question
isn’t whether you have a JavaScript website.
The question is:
Is JavaScript stopping your
content from being indexed?
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
indexing JavaScript content
is never guaranteed!
My research concluded that
H&M, Sephora, Medium - all these websites
suffer from it. Below are the percentages of
unindexed JavaScript content:
25% 55% 50%
Let’s look at the story of Yoox.com. They are
a popular online brand similar to H&M with 14
million visitors every month. The problem with
Yoox is that 75% of their product pages
are unindexed because of JavaScript.
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
You might remember Google claiming that they
are fine with indexing JavaScript websites in
2014. It’s almost 2020 and businesses
are still losing a lot of money
because of this very issue. For years, people were neglecting JavaScript
SEO believing it doesn’t affect them: “It’s not for
me”, “I don’t have a JavaScript website”,“Google
is perfectly fine with rendering JavaScript”. Well,
you may suffer from JavaScript indexing issues
even if you have a Wordpress website.
If you use JavaScript to generate content, links
to similar products, comments - you have a
JavaScript website.
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
Based on my research, we built a tool that
shows how Google indexes JavaScript content.
It’s called TGIF – The Google
Indexing Forecast.
You can also use our toolset Onely.com/Tools
to see exactly which parts of your page are
generated by JavaScript. These tools are free
and my continued research means more are
coming.
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
My research shows two things:
You are using
a JavaScript website1
The chances are
your content
is not indexed2
These two facts alone change how we
should look at technical SEO in 2020.
Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
Thank you!
tomek@onely.com
Mike King | @iPullRank | #TechSEOBoost
TechSEO Boost Research Finalists
Eric Enge
Data on How
Search Features
Impact CTR
Tomek Rudzki
Taking JavaScript
SEO to the Next
Level
Vincent Terrasi
Generating
Qualitative Content
in all Languages
Sponsored by
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
In All Languages
Generating Qualitative
Content
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
Objectives
Use only qualitative methods to improve
the quality of content created by humans
Extract the knowledge learnt by the Deep
Learning.
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
There are a lot of biases:
◦ Small Talk
◦ Idioms
◦ Local Named Entities
◦ Rarest Verbs
◦ Uncommon Tenses
◦ Gender rules
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
GPT-2
Recipe
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
Results & Quality
Evaluated subjectively by a native reader.
API pylanguagetool was used to quantifiably
confirm the quality of results and did not find
any errors in the generated text.
https://github.com/Findus23/pyLanguagetool
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
Further ?
Parameters Objectives Use Cases
top-k < 10
token < 10
High Performance
Very high qualitative content related
to your original training content
Anchors for Internal Linking
Variant of Title
Variant of Meta
top-k > 50
token > 400
Low Performance
Low qualitatiive content because the
model is weak, but the model
successfully extracts all concepts
that GPT-2 learnt about your dataset.
Guides to help you write, compared
to a query, with the stated purpose of
saving you time.
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
You can find my Google Colab Notebook
here for the French
https://colab.research.google.com/drive/13Lbk1TYmTjoQFO6qbw_f1TJgoD5ulJwV
Warning: it is just an example using limited
data.
NOW it is your turn.
Vincent Terrasi | @vincentterrasi | #TechSEOBoost
Thank You
vincent@oncrawl.com
Mike King | @iPullRank | #TechSEOBoost
Thank You Judges!
Sponsored by
Michael King Russ Jones Clark Boyd Alexis Sanders Aleyda Solis
Dan Taylor Rhea Drysdale Geoff Kenyon Paul Shapiro David Iwanow
Mike King | @iPullRank | #TechSEOBoost
3rd Place Goes To…
Sponsored by
Eric Enge
Mike King | @iPullRank | #TechSEOBoost
2nd Place Goes To…
Sponsored by
Vincent Terrasi
Mike King | @iPullRank | #TechSEOBoost
1st Place & Grand Prize Goes To…
Sponsored by
Tomek Rudzki
Mike King | @iPullRank | #TechSEOBoost
Thanks for Viewing the Slideshare!
–
Watch the Recording: https://youtube.com/session-example
Or
Contact us today to discover how Catalyst can deliver unparalleled SEO
results for your business. https://www.catalystdigital.com/

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TechSEO Boost 2019: Research Competition

  • 1. Mike King | @iPullRank | #TechSEOBoost #TechSEOBoost | @CatalystSEM THANK YOU TO THIS YEAR’S SPONSORS Research Competition MC: Mike King, iPullRank Finalists: Vincent Terrasi, OnCrawl; Eric Enge, Perficient Digital & Tomek Rudzki, Onely
  • 2. Mike King | @iPullRank | #TechSEOBoost Mike King, iPullRank TechSEO Boost 2019 Research Competition
  • 3. Mike King | @iPullRank | #TechSEOBoost Caption text goes here
  • 4. Mike King | @iPullRank | #TechSEOBoost So, yeah, I’m Mike King { "fullName": "Michael King", "location": "New York, NY", "locationBorn": "Philadelphia, PA", "title": "Founder & Managing Director", "organization": "iPullRank", "skills":{ "rapper" : 100, "full stack developer" : 80, "dad" : 100, "marketing": 100 }, "hashtag" : "#youngBlackAndGifted" }
  • 5.
  • 6. Mike King | @iPullRank | #TechSEOBoost The Things We Are Really Good At Machine Learning SEOContent Strategy Paid Media Measurement & Optimization Marketing Automation
  • 7. Vincent Terrasi | @vincentterrasi | #TechSEOBoost One of the things we love to do is work with sophisticated SEO teams.
  • 8. Mike King | @iPullRank | #TechSEOBoost TechSEOBoost Is Exactly What Our Space Needs! A few years ago I wrote a little known blog post entitled “The Technical SEO Renaissance.” At the end I talked about how we need to get back to testing, learning and knowledge sharing. That’s exactly what this research competition represents.
  • 9. Vincent Terrasi | @vincentterrasi | #TechSEOBoost We are honored and privileged to be involved in research competition.
  • 10. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  • 11. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  • 12. Eric Enge | @stonetemple | #TechSEOBoost TechSEO Boost 2019 How Organic Search CTR is Impacted by Google’s Search Features
  • 13. Eric Enge | @stonetemple | #TechSEOBoost Monitored 2M Queries Daily for 30 Days - 400,000 keywords each in 5 markets - Tracked SERP features that were present - Tracked Clickstream Data via Jumpshot Finance Beauty Travel Retail Auto
  • 14. Eric Enge | @stonetemple | #TechSEOBoost Search Behavior by Device - As a percentage of all clicks
  • 15. Eric Enge | @stonetemple | #TechSEOBoost
  • 16. Eric Enge | @stonetemple | #TechSEOBoost
  • 17. Eric Enge | @stonetemple | #TechSEOBoost
  • 18. Eric Enge | @stonetemple | #TechSEOBoost
  • 19. Eric Enge | @stonetemple | #TechSEOBoost
  • 20. Eric Enge | @stonetemple | #TechSEOBoost
  • 21. Eric Enge | @stonetemple | #TechSEOBoost
  • 22. Eric Enge | @stonetemple | #TechSEOBoost
  • 23. Eric Enge | @stonetemple | #TechSEOBoost
  • 24. Eric Enge | @stonetemple | #TechSEOBoost Thank You! – eric.enge@perficient.com @stonetemple
  • 25. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  • 26. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost
  • 27. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Hello! My name is Tomek and my research is quite geeky... but it affects everyone - SEOs, developers and business owners. During the last couple of months, I have been analyzing the most popular ecommerce websites in the USA. And it turned out that 80% of them use JavaScript to generate crucial content. The question isn’t whether you have a JavaScript website. The question is: Is JavaScript stopping your content from being indexed?
  • 28. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost indexing JavaScript content is never guaranteed! My research concluded that H&M, Sephora, Medium - all these websites suffer from it. Below are the percentages of unindexed JavaScript content: 25% 55% 50% Let’s look at the story of Yoox.com. They are a popular online brand similar to H&M with 14 million visitors every month. The problem with Yoox is that 75% of their product pages are unindexed because of JavaScript.
  • 29. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost You might remember Google claiming that they are fine with indexing JavaScript websites in 2014. It’s almost 2020 and businesses are still losing a lot of money because of this very issue. For years, people were neglecting JavaScript SEO believing it doesn’t affect them: “It’s not for me”, “I don’t have a JavaScript website”,“Google is perfectly fine with rendering JavaScript”. Well, you may suffer from JavaScript indexing issues even if you have a Wordpress website. If you use JavaScript to generate content, links to similar products, comments - you have a JavaScript website.
  • 30. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Based on my research, we built a tool that shows how Google indexes JavaScript content. It’s called TGIF – The Google Indexing Forecast. You can also use our toolset Onely.com/Tools to see exactly which parts of your page are generated by JavaScript. These tools are free and my continued research means more are coming.
  • 31. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost My research shows two things: You are using a JavaScript website1 The chances are your content is not indexed2 These two facts alone change how we should look at technical SEO in 2020.
  • 32. Tomek Rudzki | @TomekRudzki | #TechSEOBoostTomek Rudzki | @TomekRudzki | #TechSEOBoost Thank you! tomek@onely.com
  • 33. Mike King | @iPullRank | #TechSEOBoost TechSEO Boost Research Finalists Eric Enge Data on How Search Features Impact CTR Tomek Rudzki Taking JavaScript SEO to the Next Level Vincent Terrasi Generating Qualitative Content in all Languages Sponsored by
  • 34. Vincent Terrasi | @vincentterrasi | #TechSEOBoost In All Languages Generating Qualitative Content
  • 35. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Objectives Use only qualitative methods to improve the quality of content created by humans Extract the knowledge learnt by the Deep Learning.
  • 36. Vincent Terrasi | @vincentterrasi | #TechSEOBoost There are a lot of biases: ◦ Small Talk ◦ Idioms ◦ Local Named Entities ◦ Rarest Verbs ◦ Uncommon Tenses ◦ Gender rules
  • 37. Vincent Terrasi | @vincentterrasi | #TechSEOBoost GPT-2 Recipe
  • 38. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Results & Quality Evaluated subjectively by a native reader. API pylanguagetool was used to quantifiably confirm the quality of results and did not find any errors in the generated text. https://github.com/Findus23/pyLanguagetool
  • 39. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Further ? Parameters Objectives Use Cases top-k < 10 token < 10 High Performance Very high qualitative content related to your original training content Anchors for Internal Linking Variant of Title Variant of Meta top-k > 50 token > 400 Low Performance Low qualitatiive content because the model is weak, but the model successfully extracts all concepts that GPT-2 learnt about your dataset. Guides to help you write, compared to a query, with the stated purpose of saving you time.
  • 40. Vincent Terrasi | @vincentterrasi | #TechSEOBoost You can find my Google Colab Notebook here for the French https://colab.research.google.com/drive/13Lbk1TYmTjoQFO6qbw_f1TJgoD5ulJwV Warning: it is just an example using limited data. NOW it is your turn.
  • 41. Vincent Terrasi | @vincentterrasi | #TechSEOBoost Thank You vincent@oncrawl.com
  • 42. Mike King | @iPullRank | #TechSEOBoost Thank You Judges! Sponsored by Michael King Russ Jones Clark Boyd Alexis Sanders Aleyda Solis Dan Taylor Rhea Drysdale Geoff Kenyon Paul Shapiro David Iwanow
  • 43. Mike King | @iPullRank | #TechSEOBoost 3rd Place Goes To… Sponsored by Eric Enge
  • 44. Mike King | @iPullRank | #TechSEOBoost 2nd Place Goes To… Sponsored by Vincent Terrasi
  • 45. Mike King | @iPullRank | #TechSEOBoost 1st Place & Grand Prize Goes To… Sponsored by Tomek Rudzki
  • 46. Mike King | @iPullRank | #TechSEOBoost Thanks for Viewing the Slideshare! – Watch the Recording: https://youtube.com/session-example Or Contact us today to discover how Catalyst can deliver unparalleled SEO results for your business. https://www.catalystdigital.com/