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Session 5: Charting a Course to Success with Your Retail Media Partners
THE NEW COMMERCE
CONFERENCE
WELCOME TO

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https://bit.ly/2H7HCVi
THIS PRESENTATION ORIGINALLY
AIRED AS A WEBINAR. THE
RECORDING IS AVAILABLE HERE:

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What is the New Commerce Conference?
• Digital commerce thought-leadership to prepare
marketers for the changing world of commerce &
retail media.
• Insights, tips, & recommendations to better
understand today’s consumer and maximize online &
in-store sales.
• Expert perspective from industry trailblazers.
The New Commerce Conference
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ON-DEMAND SESSSIONS: www.catalystdigital.com/the-new-commerce-conference

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Hosted By
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CatalystDigital.com

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Housekeeping & FAQs
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Will recording be shared?
Yes!
Will slides be shared?
Yes!
How do I ask a question?
Type your question in the "[Enter question for staff]"
field. Only the presenters see the question. Questions
will be addressed at the end of each session.
Other questions?
Email info@catalystdigital.com.

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Agenda & Speakers
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Michael Schuh
Kroger Precision Marketing,
84.51°
Peter Johnson
PromoteIQ
Kerry Curran
GroupM Services &
Catalyst
Meghan Lavin
Catalyst
Riyaad Edoo
Mindshare
MODERATOR
SPEAKERSCharting a Course to Success
with Your Retail Media Partners
• Retail Media Today
• Maximizing Your Retail Media
Relationships:
• Collaborate Early
• Inspire Shoppers
• Unleash Specialists
• Audience Q&A

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Michael
Schuh
Peter
Johnson

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1 in every 2 US households
are Kroger Shoppers

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2,757
Locations
Or, about 900 more
locations than Target
98%
of Kroger households have
access to pickup or delivery
96%
of Kroger sales are
captured on loyalty cards

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“Leading brands understand that
data isn't something they have a
right to own. Rather, it's something
that consumers are willing to give in
exchange for value.”
- Forbes, Sep 2020

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Consumers Trust the Retail Value-Exchange
Opt-In
Membership
Kroger loyalty program
captures 96% of sales
Savings &
Rewards
Earn fuel points and
personalized offers

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Retail media has
become a trusted
partner for brands
Catalyst/Kantar Survey, “State of Ecommerce” April
2020

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330%
Increase in Site
Conversions
250%
Increase in
Kroger.com Unique
Visitors
127%
Q2 Digital Sales
Growth

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How can brands
maximize their retail
media relationships?

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Unleash
Specialists
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Inspire
Shoppers
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Collaborate
Early

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1.
Collaborate Early
To unlock opportunities

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Win seasonal
opportunities

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Build Retail
Content
To reinforce your
brand message

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Budget to
Show-up
at the moments
that matter

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2.
Inspire
Shoppers
and win consideration
across the P2P

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Inspire
shoppers to
discover new
possibilities

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Inspire
Shoppers with
personalized
recommendations

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Inspire
Shoppers to
revisit you
in the aisle

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3.
Unleash
Specialists
To optimize Results

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Unleash the
retailer’s team and
tools to uncover
opportunity

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Benchmark, test,
and repeat
success

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Unleashing Agency
Specialists to Optimize Results
Kerry Curran Riyaad Edoo

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Agencies are the
strategic bridge across
teams & channels.

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Enable
COLLABORATION &
EXPERIMENTATION

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Integrate with national media teams
Bring more voices to the table
Create a test and learn culture

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Prioritize
ORGANIC VISIBILITY &
PDPs
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Keyword research
Mine customer generated data
Monitor the competitive landscape
Don’t set it & forget it
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Apply Media
BEST PRACTICES

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Account structure
Bidding strategies
Budget management
Scenario planning
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3.
Unleash
Specialists
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Inspire
Shoppers
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Collaborate
Early
Show up! Retail
media is easy to
get started.
Retail media is more
than just product
listing ads
Test and learn
against benchmarks
to optimize results

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More Resources
The State of Ecommerce 2021:
A landmark digital commerce study that
explores the new world of omnichannel
commerce and retail media.
www.StateOfEcomm2021.com

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Michael.Schuh@8451.com Peter.Johnson@Promoteiq.com
Questions? Submit via your GoToWebinar
panel or drop us a line.
Kerry.Curran@GroupM.com Riyaad.Edoo@Mindshareworld.com