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Session 5: Charting a Course to Success with Your Retail Media Partners
THE NEW COMMERCE
CONFERENCE
WELCOME TO
2
https://bit.ly/2H7HCVi
THIS PRESENTATION ORIGINALLY
AIRED AS A WEBINAR. THE
RECORDING IS AVAILABLE HERE:
What is the New Commerce Conference?
• Digital commerce thought-leadership to prepare
marketers for the changing world of commerce &
retail media.
• Insights, tips, & recommendations to better
understand today’s consumer and maximize online &
in-store sales.
• Expert perspective from industry trailblazers.
The New Commerce Conference
3
ON-DEMAND SESSSIONS: www.catalystdigital.com/the-new-commerce-conference
Hosted By
4
CatalystDigital.com
Housekeeping & FAQs
5
Will recording be shared?
Yes!
Will slides be shared?
Yes!
How do I ask a question?
Type your question in the "[Enter question for staff]"
field. Only the presenters see the question. Questions
will be addressed at the end of each session.
Other questions?
Email info@catalystdigital.com.
Agenda & Speakers
6
Michael Schuh
Kroger Precision Marketing,
84.51°
Peter Johnson
PromoteIQ
Kerry Curran
GroupM Services &
Catalyst
Meghan Lavin
Catalyst
Riyaad Edoo
Mindshare
MODERATOR
SPEAKERSCharting a Course to Success
with Your Retail Media Partners
• Retail Media Today
• Maximizing Your Retail Media
Relationships:
• Collaborate Early
• Inspire Shoppers
• Unleash Specialists
• Audience Q&A
Michael
Schuh
Peter
Johnson
1 in every 2 US households
are Kroger Shoppers
2,757
Locations
Or, about 900 more
locations than Target
98%
of Kroger households have
access to pickup or delivery
96%
of Kroger sales are
captured on loyalty cards
“Leading brands understand that
data isn't something they have a
right to own. Rather, it's something
that consumers are willing to give in
exchange for value.”
- Forbes, Sep 2020
Consumers Trust the Retail Value-Exchange
Opt-In
Membership
Kroger loyalty program
captures 96% of sales
Savings &
Rewards
Earn fuel points and
personalized offers
Retail media has
become a trusted
partner for brands
Catalyst/Kantar Survey, “State of Ecommerce” April
2020
330%
Increase in Site
Conversions
250%
Increase in
Kroger.com Unique
Visitors
127%
Q2 Digital Sales
Growth
How can brands
maximize their retail
media relationships?
3.
Unleash
Specialists
2.
Inspire
Shoppers
1.
Collaborate
Early
1.
Collaborate Early
To unlock opportunities
Win seasonal
opportunities
Build Retail
Content
To reinforce your
brand message
Budget to
Show-up
at the moments
that matter
2.
Inspire
Shoppers
and win consideration
across the P2P
Inspire
shoppers to
discover new
possibilities
Inspire
Shoppers with
personalized
recommendations
Inspire
Shoppers to
revisit you
in the aisle
3.
Unleash
Specialists
To optimize Results
Unleash the
retailer’s team and
tools to uncover
opportunity
Benchmark, test,
and repeat
success
Unleashing Agency
Specialists to Optimize Results
Kerry Curran Riyaad Edoo
Agencies are the
strategic bridge across
teams & channels.
30
Enable
COLLABORATION &
EXPERIMENTATION
31
Integrate with national media teams
Bring more voices to the table
Create a test and learn culture
Prioritize
ORGANIC VISIBILITY &
PDPs
32
Keyword research
Mine customer generated data
Monitor the competitive landscape
Don’t set it & forget it
33
34
Apply Media
BEST PRACTICES
Account structure
Bidding strategies
Budget management
Scenario planning
35
3.
Unleash
Specialists
2.
Inspire
Shoppers
1.
Collaborate
Early
Show up! Retail
media is easy to
get started.
Retail media is more
than just product
listing ads
Test and learn
against benchmarks
to optimize results
More Resources
The State of Ecommerce 2021:
A landmark digital commerce study that
explores the new world of omnichannel
commerce and retail media.
www.StateOfEcomm2021.com
Michael.Schuh@8451.com Peter.Johnson@Promoteiq.com
Questions? Submit via your GoToWebinar
panel or drop us a line.
Kerry.Curran@GroupM.com Riyaad.Edoo@Mindshareworld.com

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