Neuro marketing r&s

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Neuro marketing r&s

  1. 1. NEUROMARKETING? BONKERS
  2. 2. DO NOT UNDERSTANDTHE DETAIL BEHINDBRAIN ACTIVITY YET
  3. 3. NO STAND ALONEINSIGHTBiometrics based results5432 Positive or negative?10 Category 2 Biometrics based results 6 Category 1 Category 3 Category 4 Category 5 Category Category 7 Category 8
  4. 4. ADDITIONAL INSIGHT?6543210 Category Category Category Category Category emotions Consumer reported Category Category Category 1 2 Biometrics based results 3 4 5 6 7 8
  5. 5. IF THERE SEEMS TO BE ANEW INSIGHT, IS ITRELIABLE?1. LOW BASE SIZES DUETO HIGH COST OFEQUIPMENT2. UNACCOUNTED FORINFLUENCES
  6. 6. DO CLIENTS INVEST INNEUROSICENCE /BIOMETRICS?THEY DO- THINK IT COULD REVEAL NEW INSIGHTS- TO SHOW THEY ARE BEING INNOVATIVETHEY DON’T- A RISKY WAY TO SPEND ONE’S BUDGET- MOST DO NOT SEE THE VALUE
  7. 7. SO WHY AGENCIESINVEST INNEUROSCIENCE /BIOMETRICS?TO SHOW THEY ARE INNOVATIVEIRRESPECTIVE OF WHETHER ITADDS VALUE TO THE CLIENTSCOULD IMPACT CLIENT TRUST
  8. 8. IT’S BONKERS

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